How did the brand Supor come into being? ! ~

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Establishing a good quality concept is the cornerstone of brand success.

The company was established on August 27th, 1994. At the beginning of its establishment, it took the lead in launching pressure cooker products that implemented the new national standard, creating the brand appeal of "safety home" and making Supor brand pressure cooker the leader in the domestic pressure cooker market in one fell swoop. Since then, Supor products that "arrive home safely" have been deeply rooted in people's hearts, and Supor has almost become synonymous with pressure cooker products.

Supor 13 years of growth and excellent quality concept are the solid foundation for creating Supor brand. Today, Supor has extended its brand tentacles to all aspects of kitchen life, covering more than 600 specifications in three major fields: cookware, small household appliances and kitchen appliances. Therefore, Supor always believes that only by ensuring the excellent quality of products and making all Supor products stand the most severe test and choice of consumers can Supor brand stand forever.

The company is the first enterprise in the whole industry to pass the quality, environment and occupational health and safety certification, namely ISO9002, ISO 14000 and GB/T2800 1 certification system. The company has been rated as "AAA" credit enterprise and "five-star industrial enterprise" continuously. And in the whole industry, it has taken the lead in passing China's Fiona Fang logo certification, ISO9002 quality management system certification and US UL safety certification. The trademark "Supor" was recognized as a famous trademark in Zhejiang Province in199965438+February. In March 2002, it was awarded the well-known trademark of China by the Trademark Office of the State Administration for Industry and Commerce. In September, 2004, Supor pressure cooker and non-stick cooker won the titles of "China Famous Trademark" and "National Inspection-free Product" at the same time, becoming the first cooker enterprise to win the double prize. Pressure cooker products ranked first in the domestic market for eight consecutive years, and were praised as "the first brand of pressure cookers in China" by the Light Industry Association. Composite plate cookware products were included in the national key new product project in 2005.

Create a kitchen life culture and inherit the essence of China traditional cuisine.

1998, Supor put forward the brand concept of "what to cook and what pot to use". In 2000, Supor put forward the brand concept of "Creative Kitchen, Better Life" and created "Kitchen of Love". Since 13, Supor's continuous efforts have not only created the first enterprise position in the domestic cooker industry, but also helped millions of consumers in China to gradually embark on a healthy, happy and innovative modern kitchen life with practical actions. At the same time, Supor further inherited and carried forward China's traditional food culture, perfectly integrated the essence of China cuisine with cookware, entered the 2 1 century, entered the ranks of the world's leading cookware brands, and started a new creative revolution. Taking "creative kitchen, better life" as the highest pursuit of Supor brand, we are committed to becoming an industry leader who advocates high-quality life in modern kitchens.

Introducing modern management mechanism to build a world-class enterprise

Since the completion of the reorganization of 1998, Supor has always adhered to the development strategy of "promoting traditional food culture, adhering to the strategy of differentiated products, deeply exploring international and domestic markets, and continuously promoting brand promotion and related diversified extension". Through a series of measures such as strengthening the external market service system and improving the enterprise information management system, Supor has comprehensively improved the company's modern management level and ensured its sustained and healthy development. As a private scientific and technological enterprise, Supor took the lead in introducing the strategic implementation system of Balanced Scorecard (BSC) into the enterprise. At the same time, it is necessary to boldly reform the internal management operation of enterprises, implement comprehensive budget management, and make enterprises move towards more efficient and effective modern enterprises. Supor is actively committed to improving the technological innovation and product development capabilities of enterprises, and constantly strengthening the awareness of market competition, so that Supor gradually develops into a modern manufacturing enterprise with obvious advantages and leading position in terms of quality brand, production scale, marketing network and technology.

With its strong brand advantage, technical research and innovation ability, Supor finally became the leader in the domestic cookware manufacturing industry. The company has established four production bases in Yuhuan, Wuhan, Dongguan and Hangzhou, and initially formed a production base layout with reasonable layout, radiating the whole country and close to major foreign trade ports. At the same time, the company attaches great importance to exploring foreign markets, and its products are exported to Europe, America, Japan, the Middle East, Southeast Asia and other countries. The export share has expanded year by year and achieved good results. In 2006, the company's sales reached 2,078.93 million yuan, profit1488,654.38+0 million yuan, and tax was 79.97 million yuan.

Keep forging ahead and continue to surpass in the future.

After years of accumulation, Supor has a fairly solid foundation in the field of small household appliances market. With the investment of funds raised from listing in smart integrated kitchen and smart cooker projects, small household appliances business will achieve rapid development. In the future, Supor will constantly improve the technology research and development system by mastering the core technologies of cookware and small kitchen appliances, and at the same time, by vigorously exploring the international market, consolidate and enhance the leading position of the first brand in China cookware market, and strive to build Supor into a world-class kitchen and bathroom product manufacturer based on cookware and small kitchen appliances and taking the whole family smart kitchen as the development direction!

Opportunities and challenges coexist in the company. Under the guidance of Supor's "transcendence" business philosophy, Supor people will continue to carry forward the spirit of "transcendence" and establish Supor's excellent image in the capital market. Through long-term and steady operation, Supor will be built into a cookware industry leader who initiated the 2 1 century kitchen revolution in China and created a scientific and technological life, as well as a listed company with core competitiveness and world-class brands! * * * is committed to building a modern kitchen and creating a better life for mankind!

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