Public relations activity planning

Article 1 of public relations activity planning Activist: (hereinafter referred to as Party A)

Service Party: (hereinafter referred to as Party B)

On the basis of equality, following the principles of voluntariness, fairness, equal value and compensation, and in accordance with the provisions of relevant laws and regulations, Party A and Party B have reached the following contract terms through consultation for common compliance.

I. Overview of the Project:

L project name:

Press conference of Michele Monique Reis, image spokesperson of Luo Lai.

L activity time:

Shanghai Hotel: 20xx 165438+ 10/0/.

Second, the project content:

Party A entrusts Party B as a professional company for public relations activities of "Press Conference of Luolai Image Spokesperson" to plan (execute) the project contents:

L celebrity endorsement press conference:

1, "Luo Lai image spokesperson press conference" activity plan

2. Planning and on-site monitoring of activities

3, environmental design and installation (lighting, audio, AV equipment)

4. Site determination (site selection and site implementation)

5. Venue layout (stage construction, movable backboard, sign-in backboard, etc.). )

6. Planning and implementation of various conference activities (hosts, dancers)

6. Provide activities related items (sign-in supplies, attendance certificates and activity props).

7. Design, production and application of related materials

L media public relations:

1. Media communication, media invitation and on-site reception

2. Planning, execution and monitoring of press conferences

3. Media reporting guidance, tracking and monitoring newspaper clippings after publication.

Three. Payment of fees:

The total contract amount is: yuan.

L payment method:

Deposit: after the project is confirmed, pay 20% (RMB:) of the total contract amount to Party B's account as the advance payment for the start of the activity; Second payment: within 3 days after signing the project contract, Party A will pay 70% (RMB:) of the total contract amount to Party B's account as the activity execution fee.

Balance: 20xx 1 1 Pay 10% (RMB) of the balance of the on-site activity fee to Party B's account within five days after the end of the activity; Pay the media service report to Party B's account in one lump sum within five days after submission.

L Party B guarantees that the media attendance rate of this activity will reach 80%, the media manuscript publishing rate will reach 80%, and the average press release will be 300 words/article, and the manuscript will be published within two weeks (except monthly).

Four. Liability for breach of contract:

L Party B shall carry out production according to Party A's requirements and final approval and confirmation opinions. If it is necessary to change or cancel the production content due to other factors, Party B shall notify Party A in writing 1-3 days in advance and obtain Party A's written consent; Otherwise, Party B is deemed to have breached the contract;

L. If the project work cannot be carried out or completed as scheduled due to force majeure, Party B will not bear any responsibilities arising therefrom;

L. If any party violates any obligation, promise or guarantee of this contract or the statements made by any party in this contract are inconsistent with the facts or misleading, resulting in the failure to perform or fully perform this contract, that party shall be liable for breach of contract and be responsible for compensating the losses caused by the observant party;

L If Party A fails to make payment, it shall pay Party B a late payment fee of 0.9% of the total contract amount every day;

L. If Party A stops work in the shutdown agreement, it shall pay 20% of the total amount generated by each project in this contract as liquidated damages; For the executed part, all the money shall be paid, and if losses are caused, Party B shall be liable for compensation.

L. If Party B fails to carry out activities as scheduled according to the time stipulated in the contract, Party A shall be liable for the losses caused thereby.

Verb (abbreviation of verb) how to solve contract disputes:

Any dispute arising from the execution of this contract shall be settled by both parties through friendly negotiation. If negotiation fails or one party is unwilling to negotiate, it may bring a lawsuit to the people's court where the plaintiff or defendant is located.

Other intransitive verbs:

The original of this contract is in quadruplicate, and each party holds two copies.

If there are any matters not covered in this contract, both parties may sign a written supplementary agreement separately, which will take effect after being signed by qualified representatives of both parties and stamped with official seals, and have the same effect as this contract. In case of conflict with this contract, the supplementary agreement shall prevail.

Party A (signature): Party B (signature):

Agent:

Account number: account name

Telephone number: Account number:

Bank of deposit:

Year, month, sun, moon, sun.

Public relations activity planning Part II I. Activity background

Although there are many canteens in our school, the pressure to supply so many students is still a bit great, showing a state of short supply. Therefore, whenever it is time to eat, the order of the canteen is in a state of chaos, as if chaos has become a matter of course, and the crowded crowd has caused a very bad influence on the outside world. This unhealthy atmosphere has damaged the organizational image of the school and greatly reduced the public's evaluation of the school. So let the canteen order return to order.

Second, the purpose

In order to create a good organizational image of the school and improve the quality of students, we should earnestly follow the school's "three-do" educational concept, start from the side and start from the canteen, so as to return the canteen order to the order, thus enhancing the school's visibility, reputation and harmony in small matters. Specially planned this "orderly you, me and him" activity.

Through this activity, let the students realize the importance of consciously observing order, not doing small evils or doing small good. Correct some bad habits in the school and get high praise from the public with correct self-orientation.

Three. Time and place of activity

Location: a university

Time: March, 20xx. Considering that everyone is going to review the final exam and have a winter vacation, in order not to affect everyone's exams, this activity will be arranged after the start of next semester.

Four. resource demand

This activity needs some manpower and material resources. Human resources: school leaders, school logistics, school radio station, school reporter station, school student union, local TV station and daily newspaper. Material resources: related funds, school playground.

Verb (abbreviation for verb) activity

1, March 1 to March 7, the school radio station reported the chaos in the canteen, and cited some examples, as well as the bad influence on everyone and our school, which established everyone's sense of ownership. I believe everyone will remember some related reports that lasted for 7 days.

2. At the same time, the school reporter stood on campus and interviewed students randomly to understand their views on the disorder of the canteen and listen to their voices. And contact the Political and Educational Affairs Office, write some relevant reports and publish them in the school newspaper, vigorously publicize and advocate everyone to consciously abide by discipline and cultivate a new style of civilization.

On March 7, when everyone's attention was focused on this matter for seven days, the school leaders would come forward and release a message about restoring the order of the canteen, so that the counselors could convey the core ideas. At this time, everyone will realize the importance of the problem. I believe that everyone's sense of responsibility and awareness of obeying order will be greatly improved than before.

4. From March 8 to March 30, 3 1, hospitals formed volunteer teams to carry out volunteer activities in the canteen, supervise everyone to queue up consciously and maintain the order of the canteen. At the same time, the school logistics department puts display boards on the order of canteens at the gates of major canteens, and the position of the display boards must be eye-catching to remind everyone at all times. In the meantime, if everyone performs well, you can withdraw the volunteer team in advance.

After a period of publicity and volunteer action, everyone should not only realize the benefits of orderly canteen and improve efficiency, but also realize the basic quality of contemporary college students. From March 18 to March 19, contact relevant reporters and staff of local TV stations and municipal daily newspapers. On March 20th, our student union will organize a large-scale signature activity in the school playground. A huge banner crosses the playground (the banner must cover the whole playground), which reads "orderly you, me and him, civilized and fresh air support" Each hospital organizes students to enter the playground in turn and sign the banners. After signing, a big banner hung on the iron fence of the playground. Reporters from City TV and City Daily reported on this large-scale signature activity. It not only improves students' sense of ownership, but also enhances the image of the school.

Article 3 of public relations activity planning Dear Mr. He,

Hello! I formally ask you to resign.

It's been a year since xx came to the company last year. In this year's work, I have both hardships and sweetness after success. I deeply realized the company's equal interpersonal relationship and enlightened work style, and had a good time.

After graduation, I have been engaged in the planning and execution of public relations activities. I feel that my work has always been in a relatively narrow field, and I prefer to engage in relatively macro marketing and advertising activities. I feel deeply lacking in relevant knowledge in my work. After thinking, I decided to continue studying and strengthen my theoretical level and practical ability.

So for some time, I have been preparing for the postgraduate entrance examination. I also hope that I can continue to study systematically from this point of view, which has also been recognized by my friends and family. At the same time, some friends put forward their own suggestions: I should prepare for review with peace of mind. I'm not young anymore. If you fail this year, it will take a lot of time and energy to take the exam for another year, and you will also face bleak employment prospects after graduation. The business of the company is not very busy now, and there is not much work I can do. After a period of consideration, I decided to quit my job and go home to prepare for the postgraduate entrance examination, which can reduce some burdens for the company, and at the same time, I won the last review time and strive to be admitted this year.

Here, I would like to thank the company for providing me with nine months of study and growth, and thank you and other colleagues for bringing me happy work and study time. Under your guidance, I also learned a lot about graphic design, and at the same time greatly improved the writing level of graphic advertisements. I would like to express my heartfelt thanks here. At the same time, I am also reluctant to part with this young team. If the company still needs me after the exam, I will rejoin the team without hesitation.

Finally, I am deeply sorry for the inconvenience caused by resignation. Please understand my situation and thank you again.

I am here to convey

welcome

XXX

XX month XX day

Public relations activities planning Article 4 I. Theme of public relations activities

Infirmary rescue

Second, the purpose of public relations activities

The infirmary is indispensable to any university. The medical office of Guangzhou Institute of Technology received many complaints from students and suffered many blows. What's more, the infirmary faces the risk of closing down for rectification. In order to save the clinic in our school, make it operate normally and serve the students, this public relations activity was launched.

Third, the time of public relations activities.

20xx April 27th

Fourth, the goal of public relations activities.

Teachers and students of Guangdong Institute of Technology

Verb (abbreviation for verb) public relations activity place

Lide Square; classroom

Organizational structure of intransitive verbs

Organizer: Guangdong Vocational and Technical College Youth League Committee

Organizer:

Seven. Public relations activity process

(1) Pre-activity:

1, improve clinic facilities

2. Prepare or complete the relevant business licenses and professional qualification certificates of doctors and nurses.

3. Improve the quality of employees.

4, regular training for medical personnel, enhance medical technology.

5. Recruit high-quality medical personnel

6. Carry out internal rectification.

(2) Activities:

1, public relations negotiation with the health department.

2. Conduct public relations negotiations with school institutions.

3, student public relations activities:

(1) Distribute daily medicines (herbal tea, toilet water, medical masks, etc. ) On the morning of April 27th in Lide Square.

(2) On April 27th, in Lide Square, the infirmary and Tongfang Hospital jointly conducted free medical examinations for teachers and students, and promised to receive free medical examinations regularly in the future.

(3) Give lectures in the classroom on the evening of April 27th, and distribute medical knowledge pamphlets (popularize medical knowledge for teachers and students, and vigorously publicize the infirmary).

(3) Late activities

Hold a meeting to sum up the party's work. And write a summary of the activities.

Eight, matters needing attention

1. The staff must check all the equipment before the activity to ensure the normal activity. You can prepare more materials as appropriate.

2. The staff, including volunteers, should carry their work permits, obey the arrangement of the organizers, and are not allowed to leave their posts without authorization. Be sure to maintain a high degree of work enthusiasm and pay attention to your manners.

Nine. Risk assessment and contingency planning

1. If it rains, we should consider changing the time or place, from Lide Square to the main entrance of the dining hall.

2. If there is chaos at the scene, the personnel who maintain order should handle it calmly to ensure the smooth progress of the activity.

Attachment: Budget of public relations activities

price of commodities

Daily medicine fee 500 yuan

Medical examination fee 1000 yuan.

Medical knowledge booklet 100 yuan

T Taixiu Clothes 250 yuan

Total 1850 yuan

Article 5 of public relations activity planning 1. Project background:

According to the public relations investigation report of xxx Food and Beverage Co., Ltd., draw a conclusion. This enterprise is a small and medium-sized enterprise, which is developing rapidly. Although it needs further development in enterprise management, product development, product quality and technical research, it still has certain competitiveness compared with enterprises of the same type and scale. One of the problems faced by enterprises at present is that public relations propaganda has not achieved the expected results, including the low awareness, awareness and reputation of its business in the hearts of local governments, related enterprises and consumers. For an enterprise that has just entered the national market, its business in various places is not stable and mature. At this time, enterprises still need to do a lot of public relations work. In order to achieve the goal of establishing a good corporate image and high reputation in the eyes of the public and increasing the public awareness of the enterprise from the original 15% to 20%, this public relations publicity plan is specially formulated for xxx Food and Beverage Co., Ltd.

Second, the theme of the event: love xxx happiness.

Three. Activity objectives:

By participating in the food fair where the products are located, combining with the public welfare activities of "donating money to the Red Cross" and promoting by local media, the visibility and reputation of xxx company and its products in the public mind will be improved. Establish xxx's corporate image of "love+health" in the public mind.

Fourth, comprehensive analysis:

1 Enterprise Profile: Hebei xxx Food & Beverage Co., Ltd., located at the junction of Hebei and Henan, is located in xxxxxxxxx. Excellent geographical location and convenient transportation, close to Beijing-Guangzhou Railway, 107 National Road and Beijing-Shenzhen expressway. The company was founded in 1988, covering an area of 6,600 square meters, with fixed assets of more than 3 million yuan, employees 106 and scientific research managers 10. The main task of an enterprise is to produce and sell beverages. Products sell well in Hebei, Henan, Shandong, Shanxi, Hubei, Gansu and other major cities in China. Based on the business philosophy of "honesty, keeping pace with the times, scientific management and customer first", the company has established a set of all-round quality assurance system. Among them, the enterprise passed the national appraisal in August 20xx and obtained the QS market access certificate. At present, it is an enterprise that meets the standards in the production environment, equipment and product quality of beverage, water and industry in Handan, so it has won the honorary title of "Customer Trustworthiness" for many times. Xxx is a fast-growing enterprise.

2 product overview:

At present, the company produces more than 60 kinds of drinks in three series: fruit juice, purified water and apple vinegar. The company has a special product research and development department. The company has a wide range of products and is constantly adding new products. Enterprises use high-quality water, the new factory is far away from the industrial zone, and all the raw materials used in the products come from large food processing enterprises in Shanghai. The area of the new factory has doubled and the production environment is more comfortable. Advanced automation equipment such as the newly introduced large-scale filling machine directly doubled the output. The production workshop is isolated from the outside world. Workers operate in strict accordance with the regulations in the production process and clean and disinfect the production workshop every day. The quality supervision department has strict requirements on the quality and hygiene of products in production, processing, packaging and other aspects to ensure that consumers can be provided with healthy and assured products.

Market analysis: According to the person in charge of the enterprise, among the domestic enterprises of the same type and scale,

The beverage produced by xxx Food Co., Ltd. accounts for 18% of the national market share. Products mainly occupy a high share in neighboring provinces such as Henan, Shanxi, Shandong and Hubei. Most of the markets in these areas have just entered, and public relations activities need to be further strengthened to consolidate and develop.

Consumer analysis: All kinds of drinks produced by xxx Food & Beverage Co., Ltd. have a certain recognition in the place where the enterprise is located. Although there are many enterprises competing with it in foreign markets, xxx has a large number of potential consumers of all ages by virtue of its rich product categories, high quality requirements and price advantages. In addition, the honest management of enterprises should win the favor of more customers and consumers.

Verb (abbreviation of verb) basic activity program

The time of 1 depends on the specific exhibition date of each business place, but the relevant information of the exhibition must be mastered one month before the exhibition, and try to get a favorable booth (preferably near the entrance of the exhibition venue). 2. Carefully arrange the meeting place, and ask the contents on the booth to focus on the theme of "Love xxx, Happiness Million" except product samples, other things, pictures and decorative appliances. Adopt public relations skills, get permission from the exhibition organizer, and set up a counter to provide free drinks for the participating public.

Before the exhibition, it was announced to the local media that the company would donate 15% of the profits from the orders signed in this exhibition to the Red Cross's love activities, and invited the media to follow up the report at the exhibition site.

Summarize this activity after the meeting.

Communication and communication scheme of intransitive verbs

1 notified the local media before the exhibition and signed an advertising business with the media for a certain period of time. Put banners and slogans made by enterprises and Red Cross love activities in the booth, and invite relevant Red Cross personnel and media reporters to the exhibition site for supervision and follow-up reports during the exhibition. And take photos and videos to commemorate this event.

Distribute leaflets about the enterprise and its product characteristics to the exhibitors near the exhibition hall. Business leaders visit the exhibition site to exchange products, services and industry development with customers.

3 explain the enterprise, enterprise products and love activities by specialized personnel.

Seven, the budget funds to distribute exquisite flyers 20xx 600 yuan; The booth rent is 6000 yuan.

Lease for two days; Booth decoration fee 1000 yuan; The employee's salary expense is 3000 yuan; Living expenses 600 yuan; Media advertising costs 9600 yuan, and local mainstream TV stations are selected to broadcast two periods at 7: 30. The total budget is ***26800 yuan.

Eight. Budget effect

Combining the trade fair with the love activities of the Red Cross should have two effects. one

This exhibition left a deep impression on customers, making them feel that enterprises must be honest and willing to establish cooperative relations with them. To a certain extent, increase enterprise orders and increase enterprise benefits; On the other hand, through media publicity, it will definitely improve the awareness of enterprises, establish a good corporate image in the hearts of consumers, let consumers know that enterprises are caring and socially responsible enterprises, and ultimately increase consumers' confidence in enterprises.

Planning of public relations activities Article 6 The copy of public relations planning, also known as "planning book for special activities of public relations", is the work that must be done before carrying out public relations practice activities. The working theory of plan copy, which shows what actions must be taken to achieve the expected results. Theory determines the choice of tactics and guides the specific work practice process, which is the guide of public relations practice activities. Copywriting of public relations planning is one of the most commonly used copywriting in public relations practice, and it is also the key assessment content of the "intermediate skills" part of the national unified professional qualification appraisal of public relations personnel. Learning to write a copy of public relations planning is a basic skill that a qualified public relations officer must have.

The content of public relations planning copy mainly includes the following ten aspects:

I. Title

A complete copy of public relations planning must have a title, which makes people understand that it is an activity planning book rather than a work summary or evaluation report.

The title can be written directly as "xx activity plan of xx company", or it can be used as the main title with words indicating an activity theme and "xx activity plan of xx company" as the subtitle.

The title should be easy to understand.

Two. foreword

Also called background introduction. That is to briefly introduce the background of organizing and planning this copy. Because the planning, organization and implementation of any special public relations activities of social organizations are not without reasons, and they all have their specific backgrounds and needs. Only by clarifying this background and demand can we draw out the specific planning content (scheme) behind it and explain the urgency and significance of holding this activity. Without a certain activity background, the planning content (scheme) will be lost.

The preface should be concise.

Three. Investigation and analysis

Public relations planning is based on investigation and analysis, which is the preliminary work of public relations activity planning. The investigation and analysis mainly focuses on the concrete analysis of the organizational image, which can be analyzed from the advantages, problems and opportunities of the current organizational image, so as to clarify the focus and direction of the next public relations work.

The investigation and analysis should pay attention to the representativeness of the investigation object, the applicability of the investigation means, the scientificity of the investigation method, the authenticity and comprehensiveness of the data collection and the reliability of the analysis conclusion.

Public relations activity planning Article 7 I. Theme of the activity

Ten thousand college students and xx toothpaste are at your service. Description: the theme should be concise and easy to be understood and remembered by the public. This activity will connect the college students who are known as "favored by heaven" with the high-tech product "×× toothpaste".

Reflect the quality and taste of ×× toothpaste.

Second, the activity objectives

Through college students' publicity and on-site service, publicity will be carried out in cities all over the country to popularize and improve the popularity of XX toothpaste and enhance consumers' understanding of the brand, characteristics, functions and prices of XX toothpaste; And through the follow-up public relations activities, the establishment of XX company.

Respect science, care about the health of young students, actively serve the corporate image of society, and improve the reputation of XX Company.

Description: The activity goal should be consistent with the overall goal of the enterprise and reflect the specific characteristics of an activity. In short, the activity goal should be the concrete embodiment of the overall goal of the enterprise in an activity.

Third, comprehensive analysis.

(1) Enterprise profile (omitted)

(2) Product introduction

×× toothpaste is an all-natural biological toothpaste, which is rich in natural bioactive substances such as silk peptide and epidermal growth factor (this discovery won the Nobel Prize in Physiology and Medicine in 1986). It can be directly absorbed by oral mucosa and promote cell metabolism.

It integrates three functions of tooth cleaning, treatment and nutrition, and has the effect of medicinal toothpaste without side effects.

(3) Market analysis

At present, the annual output of XXX toothpaste is 8 million, of which XXX market accounts for 32% of the total sales: XXX company has set up sales outlets in 70 large and medium-sized cities such as XXX.

Consumer analysis

Xx toothpaste is the third generation product, and its price is about twice that of other toothpastes. The potential consumers are mainly urban residents with higher income and education.

Note: The comprehensive analysis can be omitted from the planning book of a single activity, but the planner must have a deeper understanding of the above four aspects: enterprise, product, market and consumer, otherwise the planning will be unrealistic.

Fourth, the basic activity procedures

(1) Choose April 16, 20xx as "Toothpaste Direct Selling Day", and carry out this activity in ten major cities such as xx on that day.

(About 20xx, send someone to contact the universities in the above ten cities, and each school has 700 ~ 1300 college students to participate in direct sales activities; Among them, XX and other qualified cities organize 200 ~ 300 college students to open in vain at the same time.

Publicity team. Every city has a team.

(3) At 9: 00 on April 16, 20xx, college students from all cities took a "downtown tour" along the proposed route, and distributed ×× toothpaste publicity materials to the citizens along the way; At the same time, college students who participate in direct selling activities will go into thousands of households for publicity and direct selling activities.

(4) Within one month after the direct selling activities, XX Company will hold a music evening in XX University and give away 500 public relations books.

Verb (abbreviation of verb) communication and communication scheme

(a) the day before the event, in the city's xx newspaper and the city's xx newspaper weekend edition advertising.

(2) Contact XXX TV station, XXX newspaper and other media in advance, and strive to start reporting news one after another afterwards.

(3) Promote the basic characteristics of xx toothpaste to consumers through publicity and college students' direct sales, and distribute leaflets.

(4) Hundreds of students taking the course of public relations theory and practice in XX University wrote the case analysis of this activity and sent it to the media such as XX Public Relations Newspaper and XX Public Relations Herald.

Description: This plan includes two ways: oral communication between the media and direct sellers to promote XX toothpaste and this direct marketing public relations activity.

Intransitive verb budget

(1) printed 654.38 million copies of publicity materials and produced 500 publicity ribbons, about 2,000 yuan.

(2) The newspaper advertising fee and media coverage arrangement fee in the activity budget is 4,000 yuan.

(3) 65,438+00 Travel expenses of sales activity supervisor and assistant, calculated by 90 yuan/person, ***900 yuan.

(4) Labor cost for college students to publicize the motorcade: about 500 motorcyclists in cities such as * * *, 10 yuan/person, * * * 5,000 yuan.

(5) Music evening and book donation activities: a concert in 300 yuan, 500 public relations books in 400 yuan and * * * in 700 yuan.

Seven. Budget effect

All activities cost 1 10,000 to 6.5438+0.2 million yuan. If the activities can be arranged properly and achieve the expected goals, the effect will definitely be greater than the effect brought by using this part of funds for simple advertising.