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What are the requirements for clothing buyers?
Clothing Buyer Requirements
Mainly ask about some previous work experience, including product planning, product assembly, data analysis and other more specific work contents. . Some companies ask you during your interview
What qualities do fashion buyers need to have
Fashion buyers need to have the following qualities:
1. Proficient in clothing brands Positioning
2. Proficient in market positioning
3. Proficient in clothing design positioning
4. Proficient in predicting fashion trends in clothing accessories, colors, and styles
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5. Proficient in the development and development of clothing styles, series, popularity, fabrics, accessories, elements, styles, colors, and combinations, and product planning and integration
6. Proficient in product planning management and marketing Management, product data analysis, store display management, clothing matching management,
7. Skilled in positioning, development, integration, planning, procurement, combination, ordering, deployment, display and matching of clothing
How to get started as a fashion buyer
1. Have a keen sense of fashion
This is the most basic condition for being a fashion buyer.
2. Have a certain ability to coordinate the overall situation
In the buyer's purchasing process, price is an important deciding factor. Take Xidan and Guomao as examples. The former attracts mostly young people, while the latter mostly attracts white-collar or even gold-collar workers. Therefore, when purchasing, it is necessary to formulate different purchasing strategies for different stores. In addition, according to the price of the product, different purchase quantities and types should also be formulated to predict the profit margin of such goods.
3. Accurately analyze the market
Domestic and foreign consumers have different consumption concepts and concepts, so we cannot blindly pursue foreign trends. For example, Westerners prefer plain colors, while Chinese prefer bright colors. For another example, styles like GUCCI that are printed with LOGO marks are very popular and attractive to Chinese people, but the opposite is true for Europeans. Therefore, buyers should not mix personal likes and dislikes when purchasing, and there is no such thing as "shopping first".
4. Make accurate predictions about future fashions
Going to major fashion weeks around the world to visit the world’s top brands’ ready-to-wear releases is a good way for fashion buyers to predict the next season’s fashions. An important way to obtain information and inspiration. Zara's buyers send relevant information back to the headquarters every day and adjust popular styles in a timely manner, so its product styles are relatively ahead of other brands.
5. Have certain physical and mental endurance.
The actual workload of a fashion buyer who looks good on the surface is quite large. Fashion buyers are usually "flying people" who often have to travel around the world frequently to select goods, conduct business negotiations, and communicate with all parties. The work pressure is very high.
To become a successful professional buyer, you need to understand the work content of a fashion buyer:
(1) Understand the popularity of fashion, fashion rules, fashion consumption and market Very knowledgeable and use a sensitive and forward-looking perspective to predict future trends;
(2) Pay attention to the display and sales of the store, whether the display is in line with the main promotion of this season, etc., sales data and the order volume of various products this season Whether it is directly proportional; rationally analyze various market data, and derive sales forecasts and order quantities for the next quarter;
(3) Be familiar with clothing fabrics, fashion, clothing design points, processing techniques and processes , cycle, etc.;
(4) Find excellent purchasing channels; purchase the right goods in the right quantity at the right time;
(5) Organization and coordination: with various departments Communication and coordination, goods dispatch, etc.
Different companies have different job requirements for a fashion buyer.
:
1. The concept of fashion buyer: Purchase suitable designs for a company or brand and have them produced by factories into finished goods, or directly purchase suitable finished goods and then put them on the market. Go to corporate sales channels to sell and earn profits. Professionals who engage in this kind of work are called fashion buyers.
2. For a company or a brand, buyers are the key to business success or failure.
It dominates the products of this season and the next season, and is the creator of corporate or brand profits. In China, the earliest buyer model was in Hong Kong, and Lane Crawford’s buyer system has always been loved by the middle class in Hong Kong.
3. In recent years, Lane Crawford has entered the Chinese market, allowing everyone to understand the form of the shopping department store system. The purchasing tasks of different business models are also different. Such as large retailers, chain stores, boutiques, etc. In China, the profession of buyer has only been established in recent years, and companies often cannot find suitable candidates.
4. Employment directions include: international brand buyers, commercial center buyers, establishing brand first-class stores, agent clothing brands, brand product managers, brand promotion directors, brand managers, fashion designers, clothing Stylists, purchasing consultants, and establishing purchasing studios to serve enterprises.
How to become a clothing buyer
First of all, you need to study clothing, and if you want to become a clothing buyer, the most important thing is to have more knowledge about clothing, including matching. There are also various aspects that require knowledge. Only in this way can you become a buyer, and you must understand it well enough. Then learn to match them, and only in this way can you make full use of them.
What personal qualities do professional clothing buyers need?
1 {4 ]' Rm7 @: _* u, q, s! }( v1 C 7 B0 NG& e" r : W9 w 2. Buyers also need business acumen and the ability to accurately determine the types and quantities of goods. They also need to have in-depth understanding of textiles and fabric accessories and be responsible for long-term and effective contact with suppliers. Be able to provide sufficient goods to achieve a win-win situation for both parties; 3. The ability to make quick decisions: When the goods provided by the supplier cannot meet the product demand, at this time, the buyer's business acumen must play a role in judgment and be able to make quick decisions. Be able to bravely say to suppliers "NO! We don't need these goods now!" 5 V0 J3 j+ t8 W; g3 E In short, fashion changes rapidly, and the profession of buyers values ????ability, the courage to take risks, and the pressure is relatively high ; But when buyers influence the world's clothing, it should be very gratifying for buyers. "The market activity operations of clothing buyers include: 1. The buyer's understanding of the popularity of the entire fashion and the cultural characteristics of the consumer group. They all need to have a good grasp. They need to read magazines, pay attention to the media, understand the situation of competitors, and have a certain understanding of trade, fashion, fabric trends, etc.; 2. Buyers need to grasp the above fashion trends, Determine the style, fabric, color, etc. of the next season's products; 3. The buyer communicates with the designer and lets the designer design the product; 4. The buyer contacts the designed sample with the supplier; 6. Buyer and supplier Negotiate prices, stripes and other details with suppliers; 8. Next, buyers need to search for suppliers all over the world. Suppliers show buyers their own samples; When a sales season ends, the inspection and summarization of experience is carried out in order to facilitate Work arrangements for the next quarter. The product planner also summarizes the turnover of each quarter, clears goods, replenishes goods, etc. In China, the buyer is a newly introduced profession. Although the division of labor is not particularly detailed, China has it. There is a strong desire to introduce the profession of buyers in a formal way. China's clothing retail industry has a strong need for positions such as visual merchandising, product decision-making, brand setting, and brand maintenance, and buyers are currently playing these functions. China is still not enough to improve the overall clothing brand and quality. I think it is necessary to create a strong effect in terms of visual influence. Currently, many Western clothing brands have entered the Chinese market. This is a good learning opportunity for China's local market. The market must be in line with international standards.
What are the requirements for being a clothing buyer?
What are the requirements for being a clothing buyer:
① Positive motivation. .
②Professional product knowledge.
③Information collection, analysis and forecasting ability
④Planning proposal ability: Collect necessary data in advance and analyze them one by one. , in today's fierce competition, you also need to master the skills of a "buyer".
⑤Management ability: The key is to achieve coordination with surrounding relevant departments.
Clothing buyers are responsible for purchasing goods for a brand in different seasons, controlling product quality, product sales channels, controlling sales data, and balancing inventory. Clothing buyers are also fashion buyers, a fashion profession that is popularly promoted by the media and various industries. In foreign countries, many clothing buyers are fashion bloggers. They share their dressing experience and their fashion vision that goes beyond popular release trends. Buyer responsibilities vary from company to company, but all apparel buyers oversee the development of a range of products targeted at specific customer segments and price ranges.
What are the requirements for an excellent buyer?
1. Highly sensitive to fashion and keen on the fashion industry. 2. Be familiar with the raw materials, manufacturing process and cost structure of the product. 6 {+ ^answer; I) c8 s) v) f5 [ 3. Understand some basic gross profit margin calculations in sales. Good at conducting data analysis to capture market trends. 0 }7 Z' k) V: u) `# D+ v1 ? 4. People who have the ability to respond quickly and do things slowly are not suitable for this industry. 5. Positive and cheerful personality, good at getting along with others, good internal and external communication skills, and negotiation skills. * f5 I' e$ ?) n/ V 6. Able to withstand high-pressure working environment and good at self-regulation. ) i, t+ f) D1 o. V0 E) Y: x 7. Have a strong sense of time and the ability to arrange and control time. 8. Good at self-management and have the ability to work independently.
What conditions must a buyer possess
Many people believe that people who can be buyers are relatively smart people and need to have a high IQ, which is not something ordinary people can do
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Yes. This is a big misunderstanding, and the reason may be due to the fear of buyers' computing power. In fact, people are not born with knowledge, but learn it. No matter how powerful a buyer is, they are not born with the ability to calculate! The same goes for industry operating standards. After being exposed to and studying in the industry for a long time, you will slowly understand and master them.
The author has never believed that skills are difficult. As long as you can put down your mind and learn, it is only a matter of time to master computing skills and industry operating standards.
Based on my many years of industry experience, I have found that many powerful buyers still have certain unique characteristics. If you have these unique characteristics, then your possibility of becoming a buyer will decrease. Bigger. This can also be regarded as the basic qualifications that must be met to become a buyer. 1) Positive mobility
Lazy people are not suitable!
The test criterion is simple: do you know the status of newly opened shopping malls in your city? In other words, when a new department store or a topical store appears in your city, can you leave your comfortable (or you think uncomfortable) office at the first time and arrive at the scene immediately to use your own Do you want to understand this business district with your own eyes instead of hearing about it? Moreover, once a topical product appears, can you touch and experience it in person (not necessarily buy it)? The acquisition of information, knowledge and technology requires buyers to actively contact the market and constantly update themselves.
Strong energy and positive action are one of the essential qualifications for becoming a buyer. 2) Richness of knowledge
Fashion buyers, as the name suggests, are people (or teams) who make decisions and purchase products rich in popular elements. The degree of grasp of the depth and breadth of industry knowledge determines the buyer's final judgment.
The classification of knowledge can be roughly divided into the following categories, which generally require buyers to complete private self-study:
A-Fashion trend knowledge
B-Fiber Material knowledge
C-Clothing color knowledge
D-Washing and maintenance knowledge
E-Production logistics knowledge
F-Marketing management knowledge 3) Team cohesion
The work of a buyer is complex and cannot be completed by the ability of one person. It often requires a team or even cross-department collaboration to effectively advance the work. In other words, how well the buyer maintains interpersonal relationships with surrounding personnel or departments directly affects work efficiency.
In actual work, we can often see that a buyer with relatively low business skills but high cohesion is usually more likely to achieve work progress than a buyer with high business skills but low cohesion. Therefore, a good buyer needs management cohesion, the ability to build a team and harness the power of the team.
Of the above three conditions, 2) is relatively easy to achieve, it just depends on your efforts. 1) and
3) are related to each person's personality. Innate personality is difficult to change to a certain extent, but it can be improved through conscious personality cultivation.
As a buyer in the clothing industry, what conditions should you have and how should you be trained!
The job functions include the following.
(1) Collect information used by enterprises for new product development
(2) Collect information on new operating models of enterprise marketing
(3) Collect information from enterprises Other companies in the industry have professional and technical information on technology, management, new equipment application, etc.
(4) Complete the company's various procurement and other information collection work
(5) Maintenance Enterprise market network
(6) Develop enterprise market network
(7) Select enterprise strategic partners
(8) Sales analysis of enterprise market
(9) Participate in the formulation of corporate market management sales plans
(10) Establish and improve your own hunter and scout information network
The professional knowledge required by buyers is: The following points:
(1) College degree or above with knowledge education in fashion design, or two years of practical work in apparel product development.
(2) Knowledge and skills of color and clothing matching
(3) Knowledge and skills of clothing market operation
(4) Knowledge and skills of market research
(5) Apparel market purchasing knowledge and skills
(6) Logistics knowledge and skills
(7) Information processing knowledge and skills
(8) Production knowledge Skills
What qualities should a clothing buyer possess?
Buying is a profession.
The profession of buyer is now more common in the luxury goods industry and the clothing reassembly industry. The buyer in the clothing industry is the clothing buyer. A clothing buyer is the person in a clothing company who knows how to buy the right goods (clothing) for the company at the right time.
According to the common international saying, people travel around the world, often pay attention to various information, master large quantities of information and orders, constantly contact various suppliers, and organize some supply sources to meet the needs of customers. The different needs of various consumers and the industries in which such people work ultimately create amazing market value. Buyers must be at the forefront of fashion trends, understand industry regulations and have the ability to identify goods, be keen to take action at the right time, buy products they think are suitable at low prices, sell them at a higher price, and earn a certain profit. This is the basic quality that buyers must possess. It is relatively popular abroad. It is also slowly emerging in China.
In addition, this kind of career abroad is very profitable.
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