MBA Life: Start a nanny company after finishing MBA.

Li Shulin, general manager of Wuhan Little Auntie Home Economics Service Co., Ltd., is gentle and gentle. It's hard to imagine such a delicate man with nearly a hundred women in the domestic market. His past is even more magical. I studied at Tongji Medical University, and then went to Wuhan University to study for an MBA. Before running a housekeeping company, Li Shulin was the manager of Hubei New Drug Department of a pharmaceutical company in Wuhan, with an annual salary of 400,000 yuan.

In August 2003, the first domestic service enterprise founded by graduate students in Wuhan was born. But three years later, Li Shulin's investment of 654.38 million yuan went up in smoke, and at the end of 2006, the company began to make profits. Recently, Li Shulin has been busy preparing for the establishment of Wuhan Home Economics Association. More than 300 domestic companies in Wu Hanyou are interested in joining, and Li Shulin hopes to contribute to the standardization of the industry.

Start:

Blind expansion lost more than 10 thousand in January.

Li Shulin accepted the high salary offered by the pharmaceutical company and went to Wuhan University for a year and a half. Students often talk about starting a business, and Li Shulin gradually realizes that profiteering in the pharmaceutical promotion industry is not a long-term solution, so it is better to change careers as soon as possible.

One day, Li Shulin read a report about the "nanny market" in the "First Financial Daily", hoping that you can turn the stone into gold. According to the report, the national nanny market has great potential, the supply of nannies is in short supply, and good nannies are hard to find. Li Shulin thinks that "the gold digger in Wuhan domestic market is none other than himself".

In 2003, Wuhan's domestic market was chaotic and its grade was low. Li Shulin hoped to win in the chaos. In April, he partnered with three brothers to set up Xiao Ayi Home Economics Service Center, with an investment of only 6.5438+0.5 million yuan and an office in Wuchang.

Shortly after the company opened, businesses came to the door one after another, and Li Shulin suddenly had the idea of large-scale expansion. "At that time, there was no famous brand in Wuhan domestic market. I want my little aunt to become famous quickly, at any cost. " After consulting with partners, Li Shulin took out another 70,000 yuan and opened two branches and a training base in one breath, covering three towns in Wuhan. Step up recruitment, the company's management personnel increased from 3 to 12.

Without an accurate analysis of the market, it expanded rapidly, and Li Shulin soon got into trouble. The company's monthly cost is as high as 1.8 million yuan, of which more than half is to pay the salary of management personnel. On the other hand, there is a sharp increase in business, and there are not enough skilled domestic workers. The monthly income is only 3,000 yuan.

After two years of hard work, Li Shulin learned from a bitter experience and decided to cut off the branch and fire eight managers. Until now, the management of Xiao Ayi Company has only retained four people.

Pulse:

Nanny is the core of company development.

Li Shulin clearly realized that it was not the management that bothered the development of the company, but the failure to recruit excellent nannies that was the fatal point of expansion failure.

Get rid of the burden of redundant staff, Li Shulin began to spend most of the company's funds on personnel recruitment, and never let go of any aspect. At the beginning, the company only had more than 20 nannies. After the Spring Festival in 2004, the nanny introduced her fellow villagers to work in Xiao Ayi's house. After a period of trial, the effect is good. These people know their roots and are relatively stable. Since then, Li Shulin has formulated an incentive policy in the company, introducing a nanny to work for one month, and the introducer can get a reward from 50 yuan. As soon as this policy was implemented, the company's nannies were very enthusiastic and introduced fellow villagers to work. In less than two months, the company added 20 employees.

Subsequently, Li Shulin took the initiative to find the Jiangxia Labor Bureau and reached a cooperation agreement with the other party to recruit nannies from the local area; Every job fair held by Jiangxia District Labor Bureau, Li Shulin spared no effort to select candidates in person. In addition, the recruitment market in Wuhan cannot be relaxed. He set up a recruitment counter in the starting job market in Wuchang District, and held two job fairs a week, none left. On average, the recruitment cost of each employee in the company is about 150 yuan. Although it is more expensive, it fundamentally solves the problem of shortage of manpower.

At the beginning of 2005, Li Shulin had 80 full-time employees and could complete at least 200 transactions every month. In the second half of the year, the company began to turn losses into profits.

Positioning:

Create a professional live-in nanny

At the beginning of its establishment, Li Shulin's housekeeping company was all-encompassing, and he used to brush the 17 toilet. In May, 2004, the company received a phone call from a big customer, asking to clean 17 second-hand houses in half a day. On the same day, he and his assistant Chen personally participated in the war and led 20 cleaning staff to work until 8 pm. However, the customer said that the toilet was blocked and needed to be redone when it was accepted.

"The cleaners have all gone back, leaving only me and Miss Li, and two-thirds of the toilets are blocked by garbage bugs." Chen said that he had rolled up his sleeves and started working. Chen Ye helped. "Although I was born in the countryside, I have never done such a dirty and tired job. My tears are spinning in my eyes. " It was not until 2 am that the toilet was thoroughly cleaned.

Li Shulin realized that cleaning is not the company's specialty. Instead of undertaking this job, it is better to stick to the nanny service. In fact, after more than two years of market training, the business record of his company has also shown obvious boundaries. The business with children accounts for 60% to 70%, and the income is stable, which can also stabilize employees.

Li Shulin made a decision, firmly biting the nanny cake, making staff service more professional, and trying to make a name for himself in this service.

Promotion:

Training nannies with medical common sense

Although Li Shulin is a big man, he is good at taking care of children. Last year, when Li Shulin was training nanny skills for laid-off workers in Quan Min Street, Jianghan District, her sister-in-law said that she would be very happy to find him as a husband. In fact, Li Shulin learned these skills only after he started a housekeeping company.

After the positioning of the company is clear, Li Shulin's requirements for nannies are also clear: she likes this job and is willing to take care of the children. 60% of the company's nannies come from the countryside. In order to familiarize them with the living habits of city people as soon as possible, Li Shulin also hired professional chefs to teach them how to cook. In terms of professional knowledge, he will invite students who work in hospitals to teach and teach professional nursing knowledge.

He, who lives in Liyuan, is an old customer. Since 2005, he has asked a nanny to take care of his elderly parents in Xiao Ayi Company. "I found my little aunt's housekeeping company online." Ms. He also paid a special visit to the company and expressed her trust.

On holidays, Ms. He will also receive a congratulatory message from Li Shulin; Before the Spring Festival, the nanny at home also participated in the company's New Year's Eve dinner and came back to tell her: "I didn't evaluate advanced this year, so I will continue to work hard next year."