Plane cutting method (21.11.22)

The plane cutting method is an advanced thinking in structured thinking.

We take out a piece of white paper and put it in front of us, and imagine that the content that will be filled in this white paper will form a complete plan. Then pick up a pen and cut the plan with horizontal and vertical lines. As long as the line you draw runs through, the cut structure must be MECE. There are two basic techniques for plane cutting, and all structures are derived from the use of these two techniques alone or in combination. The first line-drawing technique is called dichotomy. If we can find two opposite and unified aspects from one thing, then we can use a line to separate them from each other and combine them into a pair of opposite unity. The two parts must be MECE. For example, when we are recruiting, we draw a line from the middle. The two categories of strong atmosphere and weak ability are a pair of opposites. Then we draw a horizontal line and divide them into two opposites: good attitude and poor attitude. body. We cut this piece of paper into four parts, representing four types of candidates, which are in line with the MECE principle. With this principle in mind, we can easily formulate corresponding recruitment strategies.

The second division method is the rule of thirds. The rule of thirds adds a transitional state in the middle of the two-part rule to make the entire classification smoother rather than one-size-fits-all. For example, add gray between black and white, and add normal between good and bad. The rule of thirds makes the structure more subdivided and also brings greater complexity.

Below how to achieve sales of 1 million, we try to use the plane cutting method to solve it. First, use the dichotomy method to draw a line from the middle to divide the organizational climate into two parts: internal factors and external factors. Then completing sales of 1 million is nothing more than two steps, one is to produce the product, and the other is to sell the product. Then the second line, we can divide it into two horizontally, into the opposite unity of production and sales. After cutting, we can divide it into four quadrants, and a big problem is divided into four small problems. We need to do a good job in four aspects, namely understanding the market demand, doing a good job in product design and development, and building a team like a wolf. Like the tiger sales team, make good influence and channels. Then we divide it further. In the marketing channel, we can use the rule of thirds to divide it into new customers, prospective customers, and old customers. Horizontally, we use the two-part rule to divide the marketing and channel parts to distinguish different customers from using different channels. and influence methods. For the sales team, we can use the dichotomy method to divide it into two parts based on the XY theory. Fill in the performance goals on the left to give pressure, and fill in the rewards on the right to give motivation. The market demand is divided into two parts: market renewal and market hot spots using a dichotomy method, which is used to collect information and assist the design department in making more popular products or activities. Finally, in product design and supply, the dichotomy is used to divide product design and supply chain related parts into two parts, so as to adjust product design and supply chain optimization according to user needs and possible sales peaks in the next three months. If the hand pyramid structure is the perspective of a business executive, then through plane cutting, we will use the overall vision that a CEO should have.