What is wine public relations?

Wine public relations is usually responsible for the investigation, consultation, planning and implementation of wine and water, dealing with customers in various ways, maintaining a good public relations relationship between the company and customers, and expanding business volume. Because of the different nature of companies and units, the work of wine public relations personnel is also slightly different.

I. The main contents of wine public relations are as follows:

1, presided over the formulation and implementation of the market public relations plan, and cooperated with the company's projects to plan public relations activities;

2. Submit regular reports on public relations activities and provide suggestions on the overall market strategy;

3. Carry out public relations investigation and adjust public relations publicity policies in time;

4. Plan and preside over important public relations special events, and coordinate and handle all aspects of relations;

5. Participate in the formulation and implementation of the company's news communication plan, and implement the supervision and effect evaluation of news propaganda;

6. Provide public relations support for market development and promotion, alliances, exhibitions and on-site meetings, and assist in receiving company guests;

7. Establish and maintain public relations databases and public relations documents;

8, complete other work assigned by the leadership.

II. Requirements for wine public relations posts are as follows:

1, high school, technical secondary school or above, public relations, news communication, marketing and other related majors are preferred;

2, familiar with the wine industry, with more than two years of experience in public relations, marketing or public relations companies in large and medium-sized enterprises is preferred;

3. Have a deep understanding of the refining and dissemination of corporate culture and the establishment and maintenance of public-to-public relations;

4. Work experience in hosting celebrations, press conferences and other major events;

5. Good writing skills, strong organizational ability, coordination ability and resource integration ability;

6, quick thinking, good at communication, strong affinity, good image temperament, and good professionalism.