Seek the enrollment plan of education center! ! ! Marketing strategy! ! !

There are many ways to do anything. Similarly, there are many ways to recruit students. Generally speaking, there are mainly the following types-

1, face-to-face registration:

Distribute enrollment brochures at the scene where the target students are concentrated (such as the college entrance examination enrollment briefing, volunteer guidance lectures, large-scale talent recruitment fairs, etc.). ), collect interested students on the spot, communicate and follow up until they sign up to pay.

2. Registration for conference marketing:

In the name of attracting target students to attend the meeting (such as the "voluntary declaration briefing session" for junior and senior high school students), invite them to answer questions, skillfully promote your enrollment project and collect the intention list.

3. Introduction of relatives and friends:

Is to mobilize people around you to help you introduce your classmates-acquaintances have a higher success rate in introducing acquaintances.

4. Develop agents to help recruit students:

Recruit some campus students and people with social connections, talk to them about cooperation and ask them to help you recruit students.

5, network promotion enrollment:

For example, make an enrollment website or register a blog, publish enrollment brochures and online registration forms, leave contact numbers, and accept inquiries from interested students; Go to Baidu, Google, sogou and other search engines to do keyword bidding ranking; Enter (campus, city) post bars, convenience classified websites, local portals and forums frequented by interested students, publish enrollment advertisements, QQ group enrollment, mail group enrollment and so on.

6, telemarketing enrollment:

Collect a large number of target students' information and take the initiative to call and send text messages to recruit students.

7. Register by email:

Send the enrollment materials such as enrollment brochures and admission notices to the target students by surface mail or express delivery. The success rate of this enrollment method depends on the accuracy of your target student information and the probability of being harassed. If the accuracy is high and the probability of being harassed is small, it can be used; On the contrary, because the express delivery fee is relatively high, it is recommended to use it less.

8, TV publicity enrollment:

Hire a star as the image spokesperson of the school and put an enrollment advertisement on TV. Some large schools and chain training institutions only use TV to publicize enrollment when they have financial strength; Primary schools can also put enrollment video advertisements outside the elevators of urban office buildings; Ordinary admissions teachers will not use these methods alone.

9, outdoor advertising enrollment:

Admissions advertisements should be placed on community billboards, bus shelters, walls next to roads with large traffic, and large advertising signs next to expressway.

10, print media registration:

Put recruitment advertisements and recruitment soft articles in newspapers, magazines, books and other traditional print media.

1 1, directly cooperate with schools or institutions to recruit students:

For example, to help five-year colleges or private universities recruit students, you can cooperate with secondary vocational schools and high schools with relatively poor academic performance; Amateur education enrollment, you can cooperate with the director of enterprise human resources. . . As long as we talk about the benefits of cooperation with the partners, the later work is generally easier and more students are recruited.

12. Introduction of old classmates:

As long as you recruit a student, you should always keep in touch with him, build a more trusting relationship with him and become good friends with him. In this way, you can ask him to introduce friends and colleagues to study together. According to the "28 Law", developing a new student requires eight costs (time, energy, investment, etc.), while an old student only needs two costs to introduce you.

In short, we can broaden our enrollment ideas, flexibly use various enrollment methods and methods, and conduct three-dimensional and full-coverage enrollment. -such an enrollment plan will be more effective and successful than a single enrollment method.

The above content is taken from "Why to laugh: Recruit students, what can I do to get rich?" "Registration method section"