How to systematically collect the intelligence information of competitors?

Generally speaking, there are the following seven points:

1. Ask key customers:

2. Recruit the backbone of competitive brands:

3. Through large-scale exhibition activities:

4. Track the words and deeds of competitive brand leaders:

5. By visiting or learning activity information:

6. Reverse engineering:

7. Study patents to find information:

Summary: Although the above methods have different forms, the core of them is that they need to obtain a lot of external information. Only by analyzing and integrating a large amount of information through various technical means can we get valuable information. So in the end, it boils down to one point: to obtain valuable competitive intelligence from competitors, it is necessary to collect and sort out a lot of information.