Looking at new media operations, how to collect and organize WeChat materials?

Looking at new media operations, how to collect and organize WeChat materials

For this, you can check more public accounts, these are more suitable, = or search for relevant information through Sogou What is the process from new media operation, layout to promotion?

First write the article, then use the WeChat editor to layout it, and then send it through official accounts and Weibo. If you want to do activities, there are plug-ins, or some software, public accounts." "Brain Operations and Socket Academy" are introduced here. What do you need to learn about new media operations and how to do it correctly? Establish positioning and label your account

Before creating an account, you must establish the positioning of your account. Which users' needs do you meet? What problem do you use to solve.

The operator needs to be one with the account in form and spirit

Everyone’s personality and temperament are different, and their understanding of the account must be different. It will inevitably be rooted in your account, and netizens will also perceive your various temperaments from this account. This is the unity of form and spirit.

Ask yourself, are you careful enough?

Do you know how to use all the functions of the platform you operate?

Do you consider every word carefully? ?

Will you choose each picture carefully?

Will you exercise your ability to identify content?

Have you ever experienced, When a major event occurs on the Internet, do you spend a night or a day carefully reading all the relevant articles?

Have you carefully studied your statistics? Give it to yourself Have you set a goal for yourself?

Sharing is the key to a good account

Sharing means more effective communication and means that your content will be viewed by more people arrive. So for every piece of content you create, you must always consider its dissemination.

Pay attention to timeliness and take advantage of current hot topics

When many events break out, can you combine these events to help your account increase its influence and attract fans?

Learn to enjoy

A lot of work, only when you really sink into it can you realize your greatest potential.

New media operations must be handed over to the most suitable department

Depending on the purpose and positioning of your account, it must be handed over to the most suitable department. Professional people do professional things, don't think that anyone can do it all, okay? How can new media operators become a slash youth step by step?

This issue covers a wide range of topics. First, let’s clarify the concept of slash youth:

People with multiple careers and identities and diverse lives

Want to be a slash youth As a youth, you need to have a variety of skills and be able to reach out to different circles.

Secondly, there are too many platforms involved in new media operations. Let’s take official accounts/Weibo/Today’s Toutiao as examples. The premise is that you can complete these tasks alone: ??

Operating a self-media platform, you need to have certain copywriting skills

In the mid-term, you need to plan certain activities to attract fan groups and attract traffic on a large scale

In the later stage, you need to build a fan group that belongs to you. , for better interaction

The content output method cannot be too single. Just text is too limited. You must have the ability to produce pictures and videos

You can see it here. If If you concentrate on operating a platform, your copywriting, planning, operation, design, video editing and production, recording and other abilities will be improved, and you will gradually become a slash youth.

The premise of everything is that you study hard.

Welcome to follow my account "Initiative (nnf669)". What do you understand about new media operations?

It is probably different from traditional media such as newspapers, radio, television, magazines, etc.

Using digital information technology such as the Internet as a communication medium,

using Interaction and communication between people, creating some hot spots, and continuous exposure and fermentation

To achieve marketing or other purposes. In terms of new media operations, let’s talk about the differences between Weibo and WeChat. ?

Weibo is mostly those born in the 80s-90s-00s and is open.

WeChat is closed. There are human resources management and new media operations between those born in the 00s and 70s. Good

Human resource management, and new media are two different industries. Each industry has its own advantages and characteristics. As for which one is better, it depends on you. Learn now. What is your major, or in other words, which industry do you want to position your future career in for long-term development? Follow your heart and go on firmly. No matter which industry you are in, you will benefit a lot from UI design and new media. Which operation has better employment prospects

Today, as the design industry continues to develop, if you still think that UI design is web design, then you are really out. Today, with the rapid development of the design industry, UI has far exceeded the scope of online design. UI design also includes the art design and creative production of software interfaces; based on the user groups of various related software, we propose novel and highly attractive ideas. Creative design; optimize the page to make user operations more humane; maintain existing application products; collect and analyze user needs for GUI, etc.

UI designers can be said to have comprehensive capabilities in many aspects such as art design, program coding, market research, and psychological analysis. As a UI designer, we need to keep up with the latest requirements of the times for UI designers, otherwise we will be ruthlessly eliminated by the times, because our abilities are simplistic and we can only make one web page.

2017 will also continue the rapid development of mobile Internet. The industry scale continues to expand, the growth rate is rapid, and the era of user experience first has arrived. With the gradual expansion of the technical field and the increasing awareness of humanization in product production, UI designers have also become a very in-demand profession in the talent market. Companies that need to recruit this type of talent are not limited to mobile Internet companies. More and more companies are beginning to focus on investment in interaction design and user testing. Some industries such as finance, transportation, and retail all need this type of design talent.

New media operation: It is an industry that has developed rapidly in the Internet industry in recent years and has very high requirements. In addition to having a certain understanding of new media and self-media and being proficient in operations, you also need to have long-term thinking in the Internet industry and have certain operational thinking and methods. It is relatively comprehensive and has great development prospects.

There is actually no answer to this question. It depends on which development direction you prefer. It’s up to you to analyze your choices based on your personal circumstances. Is Shanghai Internet Media doing well in new media operations?

Objectively speaking, you can check its cases to see whether the business is good or not. New media operation work: Responsible for the daily operation and promotion of mobile Internet self-media platforms (mainly WeChat, Weibo, and mobile terminals); 2. Responsible for independently operating the WeChat public account, planning and providing high-quality, highly disseminating content for fans 3. Responsible for planning and executing the daily activities and tracking maintenance of the WeChat marketing line, and sending various WeChat content according to the project; 4. Responsible for increasing Number of fans, increase attention and fan activity, and interact with fans in a timely manner; 5. Mining and analyzing netizens' usage habits, emotions and experiences, grasping news hot spots in a timely manner, and effectively completing special planning activities; this comprehensive company is good.

How much is the salary of a new media operations manager?

New media operations refer to using self-media platforms such as WeChat and Weibo for brand promotion and product marketing; planning brand-related, high-quality, highly disseminable content and lines on activities. The job responsibilities of new media operations include the following seven:

1. Responsible for the daily operation and promotion of mobile Internet self-media platforms (mainly WeChat, Weibo, and mobile terminals);

2. Responsible for independently operating the WeChat public account, planning and providing high-quality, highly disseminable content for fans;

3. Responsible for planning and executing the daily activities and tracking maintenance of the WeChat marketing line, and sending out various projects according to the project kind of WeChat content;

4. Responsible for increasing the number of fans, increasing attention and fan activity, and interacting with fans in a timely manner;

5. Mining and analyzing netizens’ usage habits and emotions and experience feelings, grasp news hot spots in a timely manner, and effectively complete special planning activities;

6. Keep up with the development trend of WeChat, pay extensive attention to benchmark public accounts, and actively explore the WeChat operating model;

7. Fully understand user needs, collect user feedback, and analyze user behavior and needs.

Generally, 10k to 15k will be given