Can WeChat add Indonesian friends in China?

Tencent announced today that it has officially launched the cross-platform communication product WeChat in Indonesia. At present, the global users of WeChat have reached 200 million, almost as many as the total population of Indonesia.

Wechat's entry into the Indonesian market will definitely further intensify the competition with rivals such as WhatsApp and Line. Will BlackBerry's communication product BBM also be threatened? We think the answer is yes.

One of the main reasons for WeChat to open the Indonesian market is the rapid growth of smartphone users in Indonesia. Dennis Hau, director of Tencent's overseas product center, talked about the uniqueness of WeChat today:

"WeChat is not only a convenient instant messaging mobile application, but also a real platform, aiming to introduce new communication methods, so that users can communicate through a series of interesting functions, such as holding down voice messages, video chatting, photo sharing, etc."

The "keep talking" voice message can be called the killer function of WeChat. The function of this application used to be very similar to that of a traditional walkie-talkie, but now there is no distance limit. Of course, WeChat has other interesting functions, such as "time". This feature allows users to post Facebook-like status and photo updates to their friends. In addition, brands and companies such as Starbucks can use it as an alternative marketing strategy.

Tencent WeChat has landed on all important platforms: Android, iOS, Windows Phone and even Saipan, and users can download it for free.