Jinjiang Sporting Goods Industry: the "Leader" of Resuming Work and Production

Grasp the backlog of production orders on the one hand and open up new orders on the other. In the past few days, enterprises in Jinjiang sporting goods industry have given full play to their firepower. Recover time and improve efficiency? Clean up the industry brought about by the epidemic? Cold spring? .

Grasp production, grasp production.

Has the Beijing Winter Olympics started? Sports fever? Rising during the epidemic? Family fitness fever? Jinjiang brand enterprise? Is it hot? Strike while the iron is hot, grasp the pulse of the market and speed up production without stopping.

In Antachidian production park, due to proper prevention and control, full-scale production was resumed here very early; The continuous addition of new employees has further enhanced the production capacity of the park.

? Grasping production, grasping production is our primary task. ? Huang, deputy director of the second business department of Anta Jinjiang Shoes, said that there is a large demand for consumers at present, and timely production can meet the market demand and seize the market opportunity.

Such a scene is not unique to Anta.

More than 900 employees, 2000 flying looms, 24 hours a day? The production workshop of Xintai Group Flying Weaving Division is very busy. ? The operating rate of the Aviation Weaving Division is over 95%, and the daily output can reach over 600,000 pairs. ? Cai Wenbang, director of the President's Office of Xintai Group, said.

Automatic bed cutting machine, automatic printing machine, computer sewing machine. In the intelligent production workshop of VIP bird, all the automation equipment has been turned on and the skilled employees are speeding up the production progress. ? Now the whole production line has been resumed, with a daily output of 18000 pairs. ? Lingyun Fan, director of the VIP Bird Administration Center, told the reporter that at present, more than 2,300 employees in the company's production workshop have arrived.

Lin, assistant general manager of Jinjiang Shoes Material Co., Ltd., said that the company is working overtime to catch up with previous orders, most of which are orders from brand customers such as Puma, Guirenniao and Hongxing after the spring. At the same time, Dong Jun shoe materials are also busy recruiting people. Lin revealed that according to the needs of the production plan, the company is recruiting new employees to further accelerate production.

Grab orders and win new orders.

In recent days, Jinjiang sports industry enterprises have stepped up production and accelerated the completion of orders accumulated in the early stage, but at the same time, they have also made room for subsequent order access. Space? .

At present, Antachidian production area has completed all orders in the third quarter and orders in the fourth quarter? Seamless connection? Incorporate into the production plan.

? The relevant materials of the next quarter's order products have been prepared and the production has been arranged to go online. ? Huang said that it will be possible to obtain new orders when the cumulative orders are completed in sight. To this end, the producing areas actively participate in the next quarter's orders? Competition? , won many new orders.

Xintai Group, which took the lead in achieving stable production, achieved a 50% year-on-year increase in revenue in the first quarter.

Cai Wenbang introduced that at present, Xintai has more than 4,900 employees, and the attendance rate is 100%. Since the construction started after the Spring Festival, the number of new employees has increased by 20% on the basis of last year, with more than 800 people to meet our growing production demand. ?

There is also Zhongqiao Sports Co., Ltd. At present, there are more than 6,200 employees in the shoe center of Zhongqiao Company, and the daily output can reach 60,000 pairs. We are trying to make goods in the third quarter and are ready to continue ordering in the fourth quarter.

The strength of the whole shoe production enterprise to grab orders also lies in the continuous flow of upstream suppliers.

In Maotai (Fujian) Shoes Material Co., Ltd., which has fully resumed production, there are secondary EVA midsole production workshops, outsole production workshops, garden shoes production workshops and intelligent production workshops. The workshop has been running fast. Rebecca, director of human resources of Maotai shoe materials, told the reporter that more than 700 employees of the company/KLOC-0 arrived at the post, and the order was put into production as early as May and June last month.

The resumption of Jinjiang International Shoes and Clothing City is related to the efficient operation of the upstream and downstream industries of textile shoes and clothing. In the middle of last month, Jinjiang International Shoes Textile City did a good job in epidemic prevention and control, according to? All categories and batches? Train of thought, promote the resumption of trading in a safe, steady and orderly manner, and the trading volume exceeded 1 100 million yuan in the first five days after the resumption of trading.

Boost morale and confidence

From grasping production to grabbing orders, in the eyes of many sports goods industry practitioners, there is still a lot of room for development in the whole industry.

Alibaba, an e-commerce platform, recently revealed that in recent years, consumers' enthusiasm for outdoor sports such as fishing and camping has been rising. At the same time, driven by Liu Genghong and other related indoor fitness KOL, the demand for yoga, fitness and other sporting goods also shows a steady growth trend.

? There is still a market, the key depends on how to do it. ? Huang Canhui, general manager of Jinjiang Yiqi Trading Co., Ltd. said that the phenomenon like Liu Genghong actually revealed people's concern for health and the urgent demand for sporting goods.

Yang Xinjie, CEO of Luo Yuan (Fujian) Technology Co., Ltd., a smart shoe solution provider, said that the development of sports industry is still on the rise. How to further dig deep into consumer demand and do a good job of segmentation is the thinking direction of many enterprises. The industry still has a lot of room for development, and we are confident. ?

Spring river plumbing duck prophet. In the first quarter, Anta Group, a leading sporting goods enterprise, took the lead in handing over excellent report cards: the retail amount of Anta brand products (calculated by retail value) increased positively by 0% ~ 20% compared with 202 1 in the same period.

Continue to invest in digitalization and increase the transformation and upgrading of physical industries, becoming an epidemic of Anta? Black swan? Powerful weapons show Anta's absolute confidence in the sporting goods industry.

In Antachidian Park, the efficiency of the upgraded fully automatic computerized sewing machine is 400% to 500% higher than that of the traditional roller sewing machine, which greatly promotes the productivity of the park after its resumption of work? Double promotion? . ? This is a microcosm of our automation promotion. ? Huang introduced that this year, we will continue to roll out the digital upgrade of the park, further promote the construction of smart factories, and further improve the production efficiency and management efficiency of enterprises.