What skills should a good SEO have?

Seo is a new industry, but it is developing rapidly. More and more people are joining in, studying seo and doing seo, but the level of SEO practitioners is uneven. There is no special research on SEO in universities, so there is no standard to measure the level of SEO practitioners. Today we will discuss what skills a professional seo person should have.

Enhance learning competitiveness

That is to say, a person's learning ability, I remember that when Baidu recruited employees, Li Yanhong valued the learning competitiveness of employees most, so the most important thing for an excellent seo person is probably learning competitiveness. The algorithm of search engine has been changing. Only by continuous learning and progress can we be in an invincible position in search engine optimization.

Make SEO plan

Once you decide to get a keyword ranking in search engines, you should make a long-term plan, a short-term plan and a medium-term plan, because people are creatures who often change their goals. Many people think of scientists when they are young, and they may worship teachers in middle school, so they want to be teachers. It can be seen that only when we have a reasonable medium-and long-term plan will we accomplish our ultimate goal according to the plan. I have introduced this in detail in the previous SEO scheme related articles, so you can have a look.

Teamwork and workload sharing

As far as the current situation is concerned, most SEO workers are fighting silently. In fact, they feel comfortable working as a team. If possible, you can share some search engine optimization work with other partners, such as internal optimization, keyword selection, blog group update, external chain construction and so on. I think all these can reduce my workload, so why not?

Create a work record

Do seo optimization often encounter unexpected events, such as the website is downgraded, the homepage of the website is K, and the whole website is K. Many seo people, including Cozy, will be in a state of being at a loss when they encounter these situations. What we need to do now is to make a work record, record the website optimization you have done, record the law of spider crawling, and record the growth frequency of external links. As long as these records are well made, I think we should have a calm heart to face emergencies.

Using search engine ranking to improve conversion rate

SEO is a means of network marketing, and its ultimate goal should be to use search ranking to transform product sales. The website that can bring orders is the successful website of SEO. The current situation is that most SEOer are absolutely loyal to Baidu spiders, but they often ignore the users of the website. Once your eyes are fixed on the search engine, you will be a learning website for spiders and reptiles, which is worthless to users, so we need to consider the design and usability of the website more when optimizing the search engine, that is, the user experience.

It is worth mentioning that an excellent SEO worker should have more than 1 year optimization experience and have the lesson that the website was downgraded by K-level. Know that search engine optimization is a long process of refinement. If you want to get quick success, get high weight and good ranking in a short time, you must take certain risks.

Huagang SEO can teach you SEO for free for life, including the church!