Flower Shop syb Business Plan (2)

Syb Business Plan of Flower Shop (5 Selected Articles)

(2) Information about the industry and competitors

In the case of favorable market demand, it is necessary to consider whether the location of the store is likely to be demolished in the next few years, and it is not possible to lose hard-working customers because of demolition; In addition, whether there are competitors in the geographical position. There are two flower shops of the same size two kilometers in the vertical direction of my location. Through our active publicity and excellent service, our market share in this street will reach more than 40%.

Main advantages of competitors:

1. The store is near the station with a large floating population.

Sometimes the price of goods is lower than ours.

There were some regulars before our store opened.

Major disadvantages of competitors:

1, it is inconvenient to park motor vehicles in front of the store, and the purchasing power is limited.

2. The display of goods is not neat enough, which is not convenient for customers to purchase goods intuitively.

The handwriting on the banner is not standardized enough.

According to the above analysis of advantages and disadvantages, we turned the disadvantages of our competitors into the advantages of our company, and at the same time added a series of preferential packaging services, such as door-to-door delivery and other related convenience services. The store was filled with information and materials about flower culture, giving customers more choices. The banners we write are standard and beautiful, and are often praised by customers.

The shape of the bouquet is also unique. Through the integration of various resources, the old things and products will be transformed and upgraded, and new functions will be perfected and developed to further enhance the professional content and added value of products. For example, in the process of product molding, let customers experience the fun of design and creation, independently complete the production of flower baskets under the guidance of professionals, and experience the fun brought by diy.

Fourth, the marketing plan

1, product

Products or services

major feature

Double flower basket

Common varieties of mass consumption are fresh and colorful.

Holding flowers

Highlight exquisite and gorgeous.

A table full of flowers

Generous and reasonable layout

small gift

Xinying fashion

Step 2: Location

address

Area (square meters)

Rent or construction cost

No.50 Wei Kun Road, Hebei District

13 m2

1200 yuan

(2) The main reason for choosing this address:

Choosing a store near the school and in a large residential area fully reflects the sufficient source of tourists. In addition, the storefront facing the street not only has advertising effect, but also is more convenient for customers who drive. In terms of sales methods, it is oriented to end consumers, so that the capital turnover is fast and the credit is reduced. Make full use of information resources and networks, seize business opportunities, and maximize commercial value.

Flower Shop syb Business Plan 3 I. Summary:

In many people's minds, flower shop is a good career. On the one hand, I feel very happy to work in an environment full of flowers every day; On the other hand, now people's consumption level of flowers has improved, and flowers have become people's favorite gifts on holidays and when visiting relatives and friends. Everyone's life is getting better and better, more and more people will buy flowers, and the prospect of flower shops will be good.

From the perspective of doing business, flower shops should be regarded as typical small-scale operations. A small room can be decorated simply, and four white walls can also show the beauty of flowers. You can open a small flower shop. Now many laid-off people want to do some small business, and the cost of flower shops is what they can afford. I have seen a student survey in a flower school. Almost 95% of the students in 100 plan to open a flower shop. Coupled with the existing flower shops, the intensity of competition can be imagined.

However, the flower shop is not as easy as imagined. After all, flowers are fresh things, and flower shops are a risky industry. Flowers will wear out from the moment they are bought. If business is bad, we can only watch them wither and rot. Some high-grade flowers can't be bought and sold, and the loss is too great. But if there are no high-grade flowers to sell, you may lose orders with higher profits, which will have to make people worry. Judging from the development of human history, when people's material life is satisfied, the demand for spiritual life will be very strong. Someone once said that in China, the era when flowers are as popular as mobile phones is coming, and we should seize every major festival, such as Spring Festival, Valentine's Day, Christmas and Mother's Day. At the same time, Valentine's Day, Secretary's Day, Nurses' Day, Father's Day and Journalists' Day will be developed.

Festivals with potential will expand potential consumers, stimulate market potential and strengthen market communication.

Flower shop is a beautiful and elegant place, and floral art is the soul of flower shop. Beautiful flowers spread all kinds of emotions for people. All kinds of flowers tell a thousand words, and every sentence tells a beautiful story, especially now. With the continuous improvement of people's living standards, the pursuit of quality of life and life. Flowers have become indispensable decorations in people's lives. In recent years, flower consumption has become more and more popular. In addition to the beautiful appearance of flowers, it can also develop people's imagination and make people more subtle and tasteful when communicating with each other.

Second, the flower shop situation:

Name: Garden of Dreams Flower Shop

Slogan: Have a good mood.

Signboard:

Business philosophy: the flower shop is based on the principle of honesty and service first, and sincerely serves consumers. Establish competition awareness, market awareness, reputation and brand. To run a flower shop, you should learn to be a man. Life is alive, being the first. When you engage in business activities, you should pay more attention to being a man.

Objective: Effectively develop sales channels, promote the great development of flower market on the basis of providing products and services, let customers know the true meaning of flowers, send blessings and happiness to thousands of households, and bring beauty and happiness to customers! As far as possible, improve the popularity and reputation of flower shops, establish a complete system of their own, and finally push it to the whole city, the whole country and even the whole world to become bigger and stronger.

Third, the flower shop positioning:

Location: Jiaoyuan Back Street (a branch of the intersection of Dequan Road and Middle Street, with a large and concentrated flow of people, belonging to the university town, with superior location, convenient transportation, obvious effect and easy to drive business). Decoration orientation: Modern style decoration gives people the flavor of the times and modern psychological feelings, and has an incentive effect on most consumers with a strong sense of the times. The atmosphere in the store is lively (but all of them should focus on saving costs).

Business scope positioning: mainly including flowers, potted flowers, dried flowers, floral art, craft silk flower, etc. Because of the original reason, the artistic conception design of flowers and wedding service is second. Propaganda orientation: it should be consistent with the consumer groups, with strong pertinence, and cannot cast a net unilaterally.

Service orientation: guide consumption, let customers know their flower language, customers can come to the door to serve, decorate the hall for them, and carry out floral design when necessary; Teach fresh-keeping knowledge to consumers, visit customers frequently, master their new requirements and trends, and replace new flowers for customers with leasing business in time; It can flexibly arrange business hours for consumers and increase their repeat customers and share.

Fourth, the product structure:

Complete varieties of colors to meet market demand;

Exquisite packaging, characteristic floral, high quality flowers;

Verb (short for verb) Shop layout:

Dozens of square meters of storefronts are basically required to be well decorated. Outside the door, six large flower baskets are evenly placed in two rows on both sides of the store to attract customers' attention; Above the gate, stick a suitable big banner to make customers eye-catching; On the right side of the entrance is the cashier, equipped with special computers, printers, fax machines and other equipment; There is a guest table next to it for customers to discuss and rest; In the middle is the design of flowers and other work in the employee workspace; Three walls, the upper part of which is set as a window, with specimen designs such as flowers, flower baskets, vases, etc., and the lower part with some comprehensively designed flowers and spare flowers, vases and flower baskets, which can be seen and touched, so that customers can feel the experience personally;

Six, the target consumption system:

Generally, they are middle-aged, aged between 18 and 60. The main consumer group is college students, because it is located in the back street of the university, and the main passenger flow is college students, which is also the most concentrated, so it is the first and primary consumer group; Followed by other young workers, middle-aged people and the elderly; Finally, it is for other passers-by.

Flower Shop syb Business Plan 4 Market Analysis: The fierce competition of society is the fierce competition of talents. Parents expect their children to succeed, and students are under great pressure. They need the help of a tutor, but they often can't find it. On the other hand, tutoring is the only direct way for college students to earn income, but it is difficult for them to get in touch with jobs. This phenomenon of information asymmetry needs the tutor as a bridge to adjust. Objective: To solve the financial difficulties of poor college students, reduce the cost for parents and students to find tutors, and improve the ability of college students to run practical companies.

Organizational structure: chairman, general manager, finance department, planning department, customer department, advertising department and personnel department.

Chairman: Supervise and guide the whole workflow, and have the final decision-making power on major decisions.

General Manager: Organize discussions, regularly reflect and summarize work benefits, and play a pivotal role in specific work.

Finance department: financial management budget audit year-end salary distribution profit distribution financial supervision

Planning department: strategic planning, making long-term and short-term business plans of the company, perfecting the company system, summarizing the company's work, and making student counseling agreements.

Advertising Department: Make publicity plans, plan advertisements, put up posters and distribute leaflets.

Customer department: manage the files of parents' information and students' information, receive customers' inquiries and complaints, visit customers and sign agreements with students.

Personnel department: personnel deployment, recruitment, dismissal, reward and punishment assessment.

% turned over to the foundation, 20% as surplus reserve, and the rest as shareholders' dividends.

Work place: the headquarters is located in Room 9# 108, and the mobile office is generally in the form of mobile phone contact (notebook records should be summarized to the headquarters).

Working hours: hold a meeting at least once a day and every week to sort out information, sum up experience and prepare for next week's work.

Publicity channels: mainly through the distribution of leaflets and posters, but also through the introduction of aunts and teachers in the dormitory. Attach importance to the company's appearance, establish a good reputation, and attach importance to the publicity role of word of mouth.

Our advantages:

1, national key university (famous brand effect)

2. It is operated by on-the-job teachers and students with high credibility.

3. 10% of the income is donated to the foundation, which reflects the charitable purpose other than commercial purpose and is recognized by the society.

Our characteristics:

1, the price is lower: it is half of that of ordinary tutorial institutions (100~ 120).

2. The public website (with the company's legal certificate) has high credibility. At the same time, there are detailed information of registered teachers and students on the website, and the tutor has the right to inquire actively.

3. Fully consider the traffic problem, based on the map of Changsha, try to connect the nearest two points, and save the fare and time for the students.

4. Feedback mechanism: telephone interviews with former customers are conducted regularly by random sampling to collect opinions and suggestions, and the website has a suggestion box.

Disciplinary punishment system:

1。 Those who detain or resell the information of students or parents without authorization will be punished according to the information fee. If the circumstances are serious, they will be punished with the consent of the shareholders' meeting.

2。 Business kickbacks generated in the process of embezzling business will be warned once they are found, and the kickbacks will be turned over, and the year-end bonus will be exempted if the circumstances are serious.

3。 Whoever misappropriates the company's assets and funds without authorization shall be required to return them in full, and the company shall be given corresponding administrative sanctions, or even expelled from the company if the circumstances are serious.

4。 Those who falsely report expenses will be punished according to the actual situation. If the cost does not exceed 25% of the actual expenditure, it shall be given a warning and make up the account by itself. If the cost is between 25% and 50% of the actual cost, the fine will be twice. Those who falsely report expenses less than twice the actual expenses will be expelled from the company.

Long-term planning:

I think the company needs to improve in the following three aspects after more than a year of development, sufficient funds and expanded scale:

1, website improvement

A complete management information system model is constructed. After students enter their detailed information online (ID card and student ID card need to be scanned), they can complete a two-way selection operation through the displayed detailed information and requirements of the consulting object, and at the same time record their status (whether they are working or not) and information in the company records. This website also provides the screening function of convenient transportation on the map.

2. Publicity work

Advertise in Changsha Evening News, xiaoxiang morning herald and other well-known newspapers (mainly for intellectuals who know the surrounding situation by reading newspapers). If economic conditions permit, we can consider advertising in Hunan Satellite TV, because tutoring companies are generally unknown and rarely have such courage, so it is easier for us to become an instant hit and occupy the market.

3. System reconstruction

Recruit employees, become higher-level leaders, assign tasks according to the actual situation, and enter the stage of planning, discussion and supervision.

Flower Shop syb Business Plan 5 I. Market Analysis

For a long time, due to the low living standard, domestic residents rarely consume small household appliances with "kitchen" and "bathroom" as the main service objects. According to statistics, there are only three or four kinds of small household appliances in cities and towns in China, while the statistics in Europe and America are as high as 37 kinds. According to statistics, at least 2.6 million families move into new houses in China every year. With the improvement of people's living standards, the increasing attention to "kitchen" and "bathroom", and the accelerated popularization and upgrading of small household appliances, it will certainly hatch an amazing market driving force, and the market development prospects of small household appliances are very broad. In the next two to three years, China's small household appliances industry will enter a golden stage of development, and the annual growth rate of market demand may exceed 30%.

At present, there are only two kinds of small household appliances for bathroom heating: Yuba and heater. At present, there are 376 domestic enterprises producing Yuba, and the domestic sales volume is expected to be 4 million units in xx, 5.5 million units in 2002 and 7 million units in X, with sales exceeding 654.38 billion yuan. Among urban families, the ownership rate of Yuba is less than15% (in 2004), and the recognition rate of domestic consumers to Yuba is 82%, so the market space is huge.

Yuba occupies an absolute advantage in bathroom heating equipment, among which the sales volume of Hangzhou Aopu in 2004 was 2. 600 million yuan, the market share first. At present, the manufacturers of Yuba and heater are mostly concentrated in Zhejiang and Guangdong, but most of them are small factories, mostly imitation or OEM production, and their independent research and development ability is not strong.

In the Yangtze River valley of our country, most houses have no heating, so bathing in winter has always been a big problem. Although there are yuba and heaters, people expect a simple and effective heating appliance. According to my investigation, people's impression of this product is still good, and the market potential is huge.

Compared with Yuba and heater market, the sales market of this product is at least 50-65.438+0 billion yuan.

We can take advantage of patented technology to quickly occupy the bathroom heating equipment market and establish our own brand and sales network.

(The above data are from Consumer Daily and China Household Electrical Appliances Association)

Second, our goal.

Our goal is to make samples in the new year, enter the market, and develop agents above 10- 15 level, with sales of more than 2 million yuan. We want to achieve 5 million sales in X years and 20 million sales in X years, and the profit rate will remain at 30%-50%.

Third, the use of funds.

Because this product has never been on the market before, the preliminary cost of sample trial production and mold development is relatively large, estimated at10-150,000 yuan;

Various certificates, licenses and trademarks: 50,000 yuan;

Company formation, related office supplies procurement, personnel recruitment, company website, etc. : 65438+ ten thousand yuan;

Rent, utilities and personnel salary (half a year): 1.5 million yuan;

Exhibition, advertising fee: 6,543,800 yuan;

Cost of small batch production (5000 tablets): 200,000-250,000 yuan;

Working capital: 200,000 yuan.

Total: 6,543,800 yuan+0,000 yuan.

Fourth, product cost and profit analysis

In order to save costs and reduce investment risks, early small batch production was mainly outsourced, and production equipment was not purchased for the time being. This product mainly includes: barrel body, cover, heating plate, leakage protector, dry-burning protector, switch, steam regulating plate, base and sealing ring. Among them, heating plate 7-8 yuan, leakage protector 12 yuan and dry-burning protector 1. 5 yuan, switch 0. 5 yuan, the rest are plastic parts, the price is 15 yuan, and the total cost of product packaging, wiring screws, freight and so on. Is below 40 yuan.

The wholesale price is tentatively set in 80 yuan, and each Maori 40 yuan. It is estimated that the investment can be recovered in two years, with a slight profit.

(The above data are the spare parts dealers under investigation, which may float downwards. )

Verb (abbreviation of verb) sales prospect

At present, there is no similar product on the market, and the sales pressure of the product is relatively small. It is suggested to use the ready-made sales network of electrical wholesalers around the country to carry out agent sales. At present, we have contacted a number of businesses and initially reached a sales intention.

Intransitive verb cooperation plan

This patent project is a non-service invention, and the patent right belongs to the individual. The specific mode of cooperation shall be decided by both parties through consultation.

Seven, raw material supply plan

Can be produced outside, no special requirements.

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