How can an international exhibition center stimulate other industries around it?

1: 10: exhibition economy and fire service industry

It is generally believed in the world that the industrial driving coefficient of the convention and exhibition industry is 1: 10, that is to say, if the convention and exhibition venues themselves create 1 yuan benefits, they will bring 10 yuan to the surrounding catering, hotels, finance, shopping and other related industries. At the same time of the construction of the new national exhibition, this driving effect has begun to appear.

Walk along Tianbei Road before the new national exhibition, and you will find that this area has become a big construction site, with projects under construction one after another. The Continental Plaza, which integrates shopping, catering and entertainment, has not yet been built, and companies such as McDonald's and South Beauty have put up billboards. The larger Rongxiang Square is inviting investment; Crowne Plaza Airport has been capped; Shui Mu Lanting Hotel is also nearing completion. ...

According to Tianzhu real estate development company, these projects were launched immediately after the start of construction in September 2006, and they are planned to be put into use at the same time. According to statistics, at present, there are 19 three-star hotels within the range of 10 km, and there are five or six four-star and five-star hotels under construction.

It is 2 kilometers away from the New National Exhibition, and the artificial lakeside named "Roman Lake" in Houshayu Town spontaneously forms a characteristic restaurant and bar street because it is close to high-end villas. In the afternoon, every restaurant has customers who eat and drink coffee in twos and threes. The operator said that with the opening of the new national exhibition, this little-known restaurant street became a hot spot for investment, and 1 1 stores opened one after another last year. On the south and west sides of the new national exhibition, the dining street with Chinese and western characteristics is also under planning and construction.

Service exhibition: thousands of people get on the employment shuttle bus

Last weekend, Shunyi District Talent Service Center held a special job fair for Rong Feng Junhua Hotel, which attracted more than 3,000 job seekers. This hotel, which is about to open, is 5 kilometers away from the New China Exhibition. In addition to the manager, Shunyi District plans to recruit more than 65,438+000 positions locally.

"The competition is fierce, but there are also many opportunities." Zhang Qiang, who applied from Gaoliying Town, Shunyi District, said: "There have been special hotel recruitment in the past few weekends. I have studied cooking and I believe there will be opportunities. "

"In fact, the new national exhibition itself does not provide many employment opportunities," said the head of China International Exhibition Center Group. "However, during the few days of the exhibition, a lot of temporary work such as cleaning, security and transportation is needed, and these dynamic jobs are very impressive. At the same time, a large number of employment needs have been derived for the surrounding hotels and catering industries. "

At present, Shunyi District has held two job fairs for Xinhua Exhibition, providing more than 70 people with civil engineering, electrical engineering, plumbing and other technical jobs. At the same time, with the completion of many shopping malls and hotels around, the demand for employment has increased greatly. Since the end of last year, Shunyi District has held a job fair 10 for the new China convention and exhibition industry, and nearly 1,000 people have taken the employment shuttle bus for the convention and exhibition industry.

Exhibition economy: gathering cultural and creative industrial zones

Tianshu signboard is one of several printing and advertising enterprises near Jingmi Road in Houshayu Town Industrial Development Zone, specializing in the design and production of signs and signs. As can be seen from the company's brochure, Sony, Motorola and other companies are customers of this enterprise.

The person in charge of the company told us excitedly: "Obviously, the end of the new national exhibition has become an opportunity brought by enterprises like us." The New China Exhibition will hold an auto show in April, and the company has received advertising orders from several automakers in sign production. "

In the overall layout of the development of cultural and creative industries in the city, the convention and exhibition industry in Shunyi District has been identified as the key sector of cultural and creative industries.

Shunyi District plans to build an international exhibition industrial park with the new international exhibition as the core. Within the surrounding area of 7.2 square kilometers, it will build an office, hotel and business area of 6.5438+0.8 million square meters, and absorb related creative industries such as exhibitions, planning, advertising and decoration. At present, the industrial layout plan is being formulated, and relevant services and support policies will be introduced soon.

Shunyi's expectation for the new national exhibition goes far beyond the exhibition industry. According to the 11th Five-Year Plan, the exhibition industrial zone, the airport industrial zone, the Guomen business zone and the airport logistics base together constitute the airport economic industrial zone. The new national exhibition will bring a large number of people, logistics and capital flows, and build a platform to attract more investors. At present, Shunyi District and surrounding towns and villages have set up investment promotion departments specifically for national exhibitions, with a view to finding business opportunities in various large-scale exhibitions and attracting powerful partners.

There is no doubt that the new national exhibition is an attractive big cake. Although it is still impossible to count the size of this cake, it is predicted that the new national exhibition will bring 6 billion yuan of output value to related industries every year. (Beijing Daily March 2, 20081)

Exhibition economy can not only create huge economic benefits, but also promote transportation, tourism and catering.

The development of exhibition economy, accommodation, communication, advertising and other related industries. According to experts' calculation, the international industry driving coefficient of convention and exhibition industry is about 1: 9, that is, if the income of convention and exhibition venues is 1, the income of related industries is 9. It provides a good place for enterprises to carry out marketing activities. In the increasingly fierce market competition, enterprises want to find opportunities to collect market information and promote product sales. It is undoubtedly an opportunity to participate in the exhibition. On the one hand, enterprises can obtain all kinds of effective information timely, accurately and at low cost by attending conferences and exhibitions. Then, according to this information, implement the appropriate marketing mix strategy. On the other hand, enterprises can induce and even create consumer demand by displaying products, especially new products, at exhibitions. Exhibition economy can promote the development of the city and improve its popularity and reputation.

Editor's introduction The exhibition (exhibition economy) in this section is an image statement, which is the general name of all kinds of exchange meetings, expositions, exhibitions and expositions.

Exhibition economy is a characteristic economic activity that the government or social groups hold professional or comprehensive product display, publicity, trading and service according to the scheduled time and place by taking advantage of certain geographical advantages, economic characteristics and resource advantages.

Exhibition economy has the following characteristics: characteristic economic activities are different from general economic activities; Full publicity at the scheduled time and place can make the products fully publicized and displayed, and its intuition, artistry and publicity are fully reflected; Communicate with each other. We can bring many suppliers and demanders together to communicate with each other. Centralized time, bulk purchase and sale;

Not only exchanged products, but also exchanged information.

The domestic exhibition economy can be roughly divided into three types: Canton Fair and Shanxi Trade Fair. Shaanxi Yangling Agricultural High-tech Expo, Wuhan International Mechanical and Electrical Products Expo and other professional types, and China Art Expo, National Talent Exchange Conference and other special types.

In foreign countries, the exhibition economy has always been attached importance by the government and the industry, which has played a powerful role in promoting economic development.

The role of exhibition economy. A foreign mayor commented, "If an international conference is held in my city, it's like a plane dropping dollars on my head". In China, the rapidly rising exhibition economy has become the propeller and new bright spot of national economic development, and has become a new landscape of many cities. Successful exhibition examples are enough to prove the "bridge" function of exhibition and its economic benefits.

Edit the role of this exhibition in promoting economic development. Exhibition activities will certainly play a huge role in promoting economic development, mainly in the following aspects:

1. It creates opportunities for promoting products and establishing national excellent brands, especially for launching new products:

2. It provides a broad market space for producers, organizes according to the contracts signed during the exhibition, and gains the initiative in production;

3. Provide more choices for the demand side, select goods by sample and price by quality, reduce procurement costs and improve procurement quality;

4. Deepening feelings, communicating information and promoting the upgrading of products are conducive to improving the management level of enterprises;

5, the most fundamental role is to create economic benefits, enterprise benefits, national income, so as to promote economic development and social progress. Overview of exhibitions at home and abroad Since 1980s, China's exhibition economy has been growing at an average annual rate of 20%, but compared with developed countries, China is still in the primary stage. The world has formed famous exhibition cities such as Paris, London, Chicago, Singapore and Hong Kong Street. Therefore, the exhibition economy in China needs to be further developed. In recent years, many cities in China regard the construction of exhibition venues as a city image project, and have invested a lot. There are more than 30 exhibition halls of 10,000 square meters in China, and regional centers such as Beijing, Shanghai, Guangzhou, Wuhan and Dalian have been formed. The Nanjing Convention and Exhibition Center, which is under construction, has a construction area of nearly 1 1 ,000 square meters, 2068 international standard booths and 1 ,000 parking spaces. Its restaurant can serve ten thousand people at one time, and it will be a first-class modern comprehensive exhibition hall after completion. However, experts in the industry pointed out that the establishment of large-scale convention and exhibition centers all over the country has surpassed the current level of economic development in China, resulting in blindness and waste of investment, which urgently requires overall planning and management. Generally speaking, the exhibition economy is

China's exhibition economy is still a sunrise industry. Through continuous efforts and improvement, it will surely move from the primary stage to the mature stage, which will surely play a powerful role in promoting the country's economic development and social progress.

China's convention and exhibition industry is developing synchronously with the reform and opening up. 1978, there were only 6 international exhibitions in China, and 2 1 exhibition was held abroad. From 65438 to 0999, there were 694 domestic and international exhibitions and 292 foreign exhibitions. In the past 20 years, the number and scale of exhibitions have increased dozens of times. At present, the convention and exhibition industry has penetrated into various economic fields, from machinery, electronics, automobiles, construction to textiles, flowers, food, furniture and other industries, and has its own international professional exhibitions. Beijing and Shanghai have become the largest exhibition center cities in China. Judging from the scale of the exhibition, Beijing is the highest in the country; Judging from the number of exhibitions, Shanghai ranks first in the country. According to statistics, in recent years, the exhibition business in China has grown at an average annual rate of nearly 20%. 1999, Beijing hosted dozens of large-scale international and domestic conferences such as the World Architects Congress and the Universal Postal Union World Congress. The Asian Games Village International Conference Center holds more than 12 large-scale international conferences with more than 0/000 people and more than 30 international conferences with more than 300 or 400 people a year. 1997, Shanghai No.4 Pavilion hosted more than 100 national and international exhibitions, and successfully bid for the 200 10 World Expo. At present, more than 40 professional and international conferences with high popularity and influence are held regularly in Shanghai every year.

At present, many central cities and provincial capitals have built modern large-scale exhibition halls to cultivate "exhibition economy". Street cities in Beijing, Shanghai and Dalian have clearly listed the convention and exhibition industry as a key industry and a new economic growth point. The Sino-German joint venture Shanghai International Expo Center in Pudong has started construction, with an exhibition area of 260,000 square meters. A nationwide exhibition network centered on Beijing, Shanghai, Guangzhou, Wuhan, Shenzhen, Dalian and Shenyang has been formed.

The first sample exhibition in the world was 1890 in Leipzig, Germany. With the evolution of society and the progress of science and technology, the convention and exhibition industry is constantly adjusting and changing in all aspects. Nowadays, from the perspective of economic aggregate and economic scale, the development of world exhibition economy in all countries of the world is very uneven.

Europe is the birthplace of the world exhibition industry. After more than 100 years of accumulation and development, Europe's exhibition economy has the strongest overall strength and the largest scale. In this region, Germany, Italy, France and Britain are all world-class exhibition countries.

Taking Germany as an example, the outstanding characteristics of the German convention and exhibition industry are the largest number of professional and international exhibitions, the largest scale, good efficiency and strong strength. In terms of international trade exhibitions, Germany is the world's largest exhibition power, and about two-thirds of the world-famous international and professional trade exhibitions are held in Germany. In terms of turnover, six of the top ten well-known exhibition companies in the world are German companies. Every year, more than 130 international trade fairs are held in Germany, with net exhibitors170,000, of which nearly half (about 48%) are from abroad. In terms of exhibition facilities, Germany is also the world's largest exhibition power. There are 23 large exhibition centers in Germany, 8 of which cover an area of over 6,543,800 square meters. At present, the total exhibition area in Germany is 2.4 million square meters, and three of the world's four exhibition centers are in Germany.

The United States and Canada in North America are the rising stars of the world's convention and exhibition industry, holding nearly 10,000 exhibitions every year, including about 4,300 exhibitions with a net exhibition area of over 5,000 square feet (about 460 square meters), a net exhibition area of 500 million square feet (about 46 million square meters), 6,543,800 exhibitors and nearly 75 million visitors. The cities that hold the most exhibitions are Las Vegas, Toronto, Chicago, new york, Orlando, Dallas, Atlanta, New Orleans, San Francisco and Boston.

Economic and trade exhibitions have gradually developed in Central America and South America in recent years. It is estimated that the total exhibition economy in Latin America is about $2 billion. Among them, Brazil ranks first, holding about 500 exhibitions every year, with an operating income of 800 million US dollars; Argentina is close behind, holding about 300 games every year, with a turnover of 250 million US dollars. Except these three countries, the exhibition economies of other Latin American countries are very small, and many countries are still in their infancy.

The development of exhibition economy in the whole African continent is basically similar to that in Latin America, mainly concentrated in economically developed South America and Egypt. With its strong economic strength and radiation ability to neighboring countries, South Africa's convention and exhibition industry is far ahead in southern Africa. The convention and exhibition industry in North Africa is represented by Egypt. With its extremely favorable geographical position connecting Asia and Europe and communicating with the markets in the Middle East and North Africa, the exhibition industry has made rapid progress in recent years, and the scale and internationality of exhibitions have been greatly improved, with 30 large-scale exhibitions held every year. Of course, due to various conditions, large-scale exhibitions are generally held in the capital Cairo. Except for South Africa and Egypt, the exhibition economy in West Africa and East Africa is very small. A country basically holds one or two exhibitions a year, but these exhibitions can't be held all year round due to the limitation of weather conditions. The scale and level of exhibition economy in Asia should be said to be higher than that in Latin America and Africa, especially after Europe and America. Japan is the only economically developed country in this region, and the development level of its convention and exhibition industry is self-evident. Among the remaining countries, China and Hongkong in East Asia, the United Arab Emirates in West Asia and Singapore in Southeast Asia have become exhibition powers in this region by virtue of their vast market and huge economic development potential, or by virtue of developed infrastructure, high service industry development level, high international openness and favorable geographical advantages. Take Singapore as an example, the country's convention and exhibition industry started in the mid-1970s, not too early. However, the Singapore government attaches great importance to the convention and exhibition industry, and the Singapore Convention and Exhibition Bureau and Singapore Trade Development Council are responsible for promoting the convention and exhibition industry. In addition, Singapore has developed infrastructure such as transportation and communication, a high level of service industry, a high degree of international openness and a high English penetration rate. In 2000, Singapore was rated as the top five exhibition cities in the world by the Belgian Federation of International Associations. 17 has been the preferred exhibition venue in Asia, holding 3,200 exhibitions and conferences every year.

Compared with Singapore, Thailand's exhibition economy in Southeast Asia is much larger than Singapore's, with only a few dozen exhibitions held every year. With the Southeast Asian economy gradually coming out of the financial crisis, the development speed of convention and exhibition industry in Thailand is accelerating. The number of exhibitions held in 2000 has increased from 23 in 1998 to 63, and it is expected to exceed 100 in 2006. The total exhibition economy in 2000 is expected to reach15 billion US dollars.

The development level of convention and exhibition economy in Oceania is second only to Europe and America, but its scale is smaller than that in Asia. The exhibition industry in this region is mainly concentrated in Australia, with about 300 large-scale exhibitions held every year, with more than 50,000 exhibitors and 6 million visitors.

Looking at the global development of the world convention and exhibition economy, it is not difficult to see that the strength and development level of a country's convention and exhibition economy is in a leading position and occupies an absolute advantage in the development of the world convention and exhibition economy. With the strengthening of economic strength of developing countries and regions, their convention and exhibition industry is also booming. Over the past 20 years since the reform and opening up of China Convention and Exhibition Economic Belt, China's Convention and Exhibition Industry has developed rapidly in various cities, especially in Beijing, Shanghai, Guangzhou, Dalian and Chengdu, forming five major Convention and Exhibition Economic Industrial Zones: Bohai Rim, Yangtze River Delta, Pearl River Delta, Northeast and Midwest. The convention and exhibition economic belt around Bohai Sea —— with Beijing as the center and Tianjin, Langfang and other cities as the focus, its convention and exhibition industry has developed early, with large scale, large quantity, high degree of specialization and internationalization, complete categories, concentrated exhibition of well-known brands and wide radiation. The Yangtze River Delta Exhibition Economic Belt-an exhibition industrial belt centered on Shanghai and relying on cities such as Nanjing, Hangzhou, Ningbo and Suzhou has been formed. The industrial belt has a high starting point, strong government support, reasonable planning and layout, strong trade color, great influence by location advantages and industrial structure, and great development potential. Pearl River Delta Convention and Exhibition Economic Belt —— With Guangzhou as the center, Canton Fair as the booster, Shenzhen, Zhuhai, Xiamen, Dongguan and other convention and exhibition urban agglomerations, it has formed a convention and exhibition economic belt with high degree of internationalization, outstanding structural characteristics of convention and exhibition industry, and dense exhibition area and industrial distribution. Northeast Exhibition Economic Belt-The exhibition economic belt with Dalian as the center and Shenyang, Changchun and other cities as the focus, relying on the industrial advantages of Northeast industrial base and the location advantages of Northeast Asia, has formed brand exhibitions such as Changchun Automobile Expo, Shenyang Manufacturing Expo and Dalian Clothing Exhibition. The convention and exhibition economic belt in the central and western regions-with Chengdu as the center and Chongqing, Xi and other cities as the focus, has formed brand exhibitions such as Chengdu West International Expo, Chongqing High-tech Fair and Xi East-West Expo through continuous development.

Jingshan 8: 53: 07

Exhibition economy refers to an economic phenomenon and behavior that brings direct or indirect economic and social benefits by holding various forms of meetings, exhibitions and exhibitions. Exhibition economy is usually considered as a high-income and high-profit industry. According to experts' calculation, the international industry driving coefficient of convention and exhibition industry is about 1: 9, that is, if the income of convention and exhibition venues is 1, the relevant social income is 9. Exhibition economy can be divided into four modes: government-driven (such as Germany and Singapore), market-led (such as France, Switzerland and Hong Kong), association-driven (such as Canada and Australia) and government-market combination (such as the United States).

The above source is the Internet.

Personally, I think the main way to stimulate the surrounding industries is to hold exhibitions, large-scale and internationally renowned exhibitions, but the national exhibition area is limited, so we can only hold more exhibitions. It is purely a personal view that exhibition economy can drive the development of related industries.