Feasibility study report of women's shoe store project

Lead: Girls like to buy things, and the expenses on shoes are not small. Here I recommend the feasibility study report of the women's shoe store project to you. Welcome to read!

One: Overview

1: project summary

1. 1: project name: feasibility study report of women's shoe store project

1.2: Project Leader: Liu Hongjie Organizer: Hyundai Foot Capital 1.3: Project Commencement Date: 20 1 1 September? 2065438+June 05 1.4: Department in charge of the project: Industry and Commerce Bureau, Fire Bureau 1.5: Brief contents and implementation objectives of the project: (Have you applied for acceptance before)

Brief content of the project:

Rent 80㎡ storefront, mainly selling different styles of shoes (cartoons, ladies, leisure, etc. ) Also wholesale some lovers' shoes. Most of our customers are business students, so we keep a certain market through full discount and often carry out novel preferential activities to keep our customers fresh.

Project implementation objectives:

Earn back the capital in three years, improve the market position, solve the employment problem of several people, and make some small contributions to the country to some extent. (The country has not applied for acceptance before) 1.6 Personal information:

Total number and composition of employees: * * three people, one cashier and two salesmen.

Second, the necessity of project development

1: background and basis of the project proposal:

Project proposal background:

The society is progressing and changing, and so are our clothes. Girls belong to mass consumption, and fashion quality requirements are also general. There is a great demand for fashion shoes in the student market, but the supply is small. There is only one discount store next to Huanggang Vocational College, and students have to go downtown to buy shoes. According to the survey, students also want to buy cheap and beautiful shoes nearby.

Basis of project proposal:

Before investing in this project, we should make preparations:

Make a questionnaire at school to see what kind of shoes students like, and more can be answered by students.

When designing and decorating, we should define the price range according to our own requirements. According to the pattern, two mirrors with a length of 120- 150cm, a width of 20-30cm and a height of 3-4cm from the ground are placed in appropriate positions, which helps customers to see whether their shoes are beautiful. Put some plants and flowers on the shoe cabinet, put some photos of spokespersons wearing shoes on the wall, and drop some on the wall.

When using this project, we should do well:

Decorate shoes according to their styles to highlight their beautiful side. You can put them forward, sideways, forward and backward. At the same time, you can put beautiful and fashionable shoes in front of the store to attract customers. At the same time, we can actively promote and attract customers through posters and leaflets. You are not familiar with the price at first, so you can take appropriate measures. For example, if the purchase price is 30 yuan, we can mark MODENG3088 on the side of the shoes.

III: Project Content and Objectives

1. 1: briefly describe the main contents of the project:

Mainly selling different styles of women's shoes, but also wholesale some lovers' shoes.

The first stage: make preparations before opening the store and operate in an orderly way.

The second stage: do a good job of publicity in the process of operation, and operate the shoe store with the concept of customer as God, so as to be thin.

Sell more and improve credit.

The third stage: expand the market, open branches in Huangzhou District or other markets, and expand business.

Four. Technical feasibility of the project

1: Comparison of several alternatives

This is the only solution, which not only provides a convenient place for teachers and students to buy shoes, but also provides employment problems for three unemployed people, which brings benefits to the country to some extent.

2. 1 design idea:

Due to capital, strength, location and other factors. At this stage, the main conditions for entering the details market should be low cost, development potential and certain profits. At present, our competitors are mainly shoe stores at the school gate, and styles, styles and quality should become our main competitive forces. Girls are born to love beauty, and they have a strong pursuit of fashion according to women's consumption psychology (quality and price are generally fashionable and so on). When they were students, they didn't really pursue brand quality, as long as it suited them. At the same time, many people who talk about friends at school wear matching clothes and shoes. I think it will be a beautiful scenery. 2.2 System configuration: air conditioner, computer, camera, cashier, shelves, stools, etc.

Five: Equipment Selection and System Quotation

Decoration and equipment costs

Implementation plan of intransitive verb project

1: project implementation schedule:

2. Guarantee measures for project implementation:

Personnel security: Recruit salespeople with certain sales ability, with correct facial features, clear speech and fluency. Basic salary, 600 yuan.

Seven. Total investment estimation and fund raising

1. 1 project cost: all fixed assets investment is 56,923.85 yuan 2 financing.

2. 1 source of funds: self-owned funds 2.2 capital utilization plan: see the above table.

Eight. Analysis of economic and social benefits

1. 1 financial cost analysis:

Sales price list

Is 209 1.66 yuan. Suppose you sell 70 pairs of shoes every month, then you can sell 14500 yuan every month. It is estimated that the standard payback period is 4 years.

=(4- 1)- 1+7.04/5. 16? 3.36

If the standard payback period is 4 years and the payback period of the project is less than the standard payback period, it is estimated that it is economically feasible. ,

Conclusion: Through the above research, the project of women's shoe store is feasible.