Fast-moving article Unilever (historical evolution-some trading events)

Based on Wikipedia, this paper mainly introduces the global historical evolution of Unilever.

1923, Lihua Brothers Soap Company established the British-Chinese Soap Co., Ltd. Soap Factory (Wikipedia here is 1932. Looking up the red history of Shanghai chemical industry system, it is actually 1923, and China Soap Company was established in Yangshupu to produce "Citronella" brand laundry soap. )

1986, Unilever established a joint venture in the original site-Shanghai Lihua co., ltd.

1984 started cooperation with Guolian industry, a detergent manufacturer in Taiwan Province province. Unilever acquired 5 1% equity of Guolian Industry, but because Unilever attached importance to the brand image of "Brandywine Washing Powder" and the business marketing channels of Guolian Industry, Guolian Industry did not change its name. There seems to be no such washing powder in China. )

From 65438 to 0997, Unilever owned 99% of the shares of Guolian Industry, which was renamed Unilever Co., Ltd. ..

On September 25th, 2009, it acquired Sally's global body care and European detergent business, and owned brands such as Sanex and Radox. Sally company is an American company, which has a high degree of overlap with Unilever's product business scope.

On September 27th, 20 10, it acquired Abiteo, a hairdressing brand manufacturer, which owns many brands such as Caisimei, Nike, Alberto VO5 and Simple. After the transaction, Unilever became the world's largest hair care product company, the second largest shampoo company and the third largest hair styling product company.

In 20 13 years, it invested NT$ 1 100 million to upgrade the equipment of Xinfeng factory in Hsinchu, taking the world-class factory as the blueprint, and strive to become the focus of Unilever's food export in the Asia-Pacific region.

On June 20 13, Skippy peanut butter brand and its related manufacturing plants in Little Rock, Arkansas, USA and Weifang, Shandong, China were sold to Hormel Food Company.

2065438+March 1 1, in 2004, it acquired 55% shares of Zhejiang Qinyuan Group, the world's first manufacturer of special water purifiers for drinking fountains.

On February 2, 20 14, 14 acquired Talenti, the Italian ice cream brand with the largest sales volume in the United States. (It is available in Hong Kong, but not in the mainland market ...)

On March 2, 20 15, REN Skincare, a British skin care manufacturer, was acquired to strengthen its high-end personal care product line.

2065 438+05. 5. 9 Acquisition of independent high-end skin care brand Kate Somerville to strengthen high-end personal care business.

In June 2006 1, 2065438, AdeS, a soybean milk beverage business in Latin America, was sold to Coca-Cola.

2065438+In July 2006, it acquired Dollar Shave Club, a five-year-old American razor startup. The marketing method of this company subverts the tradition and is somewhat similar to the shared product model.

*Dollar Shave Club adopts a concept similar to that of magazine subscription. Instead of letting consumers go to a physical store and spend $20 on disposable razors, let consumers become members of the company. As long as they spend $8 a month, Dollar Shave Club will deliver home-delivered razors, which not only saves the transportation cost for consumers to shop in the store, but also reduces a huge venue rental fee for the company. In 20 12, comedian Mark Levine made an interesting advertisement, which was only promoted through Youtube and other online platforms. Within 24 hours after the film was released, the number of members immediately exceeded 1.2 million, and the click-through rate of the film exceeded 20 million. This brand almost blew P&G's Gillette in five years, and was later acquired by Unilever. *

20 16, 16 On August 6th, it acquired Blueairn, a world-renowned air purification technology and solution provider in Stockholm, Sweden.

On September 26th, 20 16, it acquired Seventh Generation Inc, an American natural cleaning product supplier.

20 16 12 16, bought a living proof of a hair care brand that solved hair problems with technology.

On February 7th, 20 17, Buffett and others supported Kraft Heinz (yes, the famous one selling ketchup) and proposed to spend11200 million pounds (143 million US dollars) to acquire Unilever, which was rejected (called "hostile takeover").

On April 20, 20 17, Sir Kensington's, a new york organic natural condiment manufacturer, was acquired.

On May 8th, 20 17, it acquired personal and family care brands of Quala, a consumer goods company specializing in hair care and oral care in Latin America, including Savital/Savilé (hair care and skin cleaning), eGo (men's hair care and styling), Bio-Expert (hair care), Fortident (oral care) and Aromatel (fabric care agent).

On June 20, 20 17, the beauty brand hourglass was acquired.

On September 23rd, 20 11900 million South African rand (South Africa's common currency,1South African rand, about RMB 0.4 yuan) contributed to purchase 25.75% equity of Unilever's South African subsidiary. In exchange, Unilever will sell its jam business in South Africa and four other countries to Remgro.

2065438+On September 26th, 2007, it spent 2.27 billion euros (about 2.7 billion US dollars) to acquire Carver Korea, the third largest cosmetics and skin care products manufacturer in Korea, from Bain Capital and Goldman Sachs.

20 1 7165438+1October1,Starbucks sold its tea brand Tazo to Unilever. (The brand officially withdrew from the mainland market on 15. )

20 17 12 16, selling the butter and jam business to private equity fund KKR.

2065438+On February 25th, 2007, 65438+2007, Schmidt's Naturals, an American natural deodorant brand, was acquired.

On February 20 18, 18, the Dutch vegetarian butcher was acquired.

On October 30th, 2065438+ 19/kloc-0 acquired Laundres, an environmentally friendly home care product brand.

On February 3, 20 19, 19 acquired the British healthy snack brand Graze from the investment company group Carlyle.

2065438+On April 2, 2009, 65438+2009, we acquired Fluocaril and Parogencyl Belexi, famous toothpaste brands in P&G France and Spain.

On 20021118, Unilever announced that it would sell its global tea business ekaterra to European private equity company CVC for 4.5 billion euros, and the transaction is planned to be completed in the second half of 2022. Unilever's tea department owns 34 tea brands, including Lipton and Pure Leaf, as well as the acquired high-end tea brand T2 and organic herbal tea brand Pukka.

In fact, every event can be written into an article, which is very interesting. Forget it, let's talk about it next time. There is no need to write the historical evolution in such detail. ......