Network marketing promotion plan book

First, use the conventional network promotion method.

Conventional promotion methods include link exchange, forum posting promotion, instant messaging promotion, email promotion, blog promotion, search engine promotion, and joining website stations. Although it is a common promotion method, the specific details can not be ignored. The application of traditional promotion methods requires most skills. Here, I will introduce my specific operation method based on the specific situation of Mei Jia Plastic Surgery Hospital.

1, about link exchange

Need to make friendly connections with websites with large visits and related keywords such as plastic surgery and women's health. Adding friendly links can make the search engine include more contemporary Mei Jia international websites. Letting search engines include more web pages is a very effective way to increase website visits. (Note: When making friendly links, try to make more text links and less logo links, because search engines are more friendly to text links. )

2. About posting and promotion in the forum

Choose popular forums such as Baidu Post Bar or Maopu Community Post Bar to promote hospitals, because obvious advertising posts will be easily deleted by administrators. Then we can promote Gamay from the side, such as publishing an article related to gynecological diseases in the column of plastic surgery and women's health, which hides the relevant information of the hospital, preferably an original and practical article, and adding a link to the hospital website at the end of the article. You can also publish some articles on hot topics in the current society, and add hospital websites and photo links to the articles. At the same time, making good use of the signature in the forum and setting the personalized signature as the link of the hospital website in the forum can also play a good publicity role.

3. About the promotion of instant messaging

Tencent QQ, MSN and Universal Communication are all good publicity methods. In order to improve efficiency, it is best to use groups to publicize. Join more groups related to plastic surgery or women's health, and publicize the hospital in the group. Thirdly, consider the content and try to attract people, rather than simply advertising, otherwise it will be easily overlooked. If you can, you can set up several qq groups related to plastic surgery or women's health to attract female friends to join, and then promote the hospital in the groups, which will be more active and the publicity effect will be better.

4. About mail promotion

E-mail promotion is also a very important way of network marketing promotion. Although there are a lot of spam at present, the way of email promotion can not be ignored. We can find groups related to cosmetic surgery in qq, msn and other related instant messaging tools, and then collect email addresses and send targeted emails, which is much better than blindly sending emails.

5. About blog promotion

In the era of web2.0, it is undoubtedly a good way for us to use blogs to promote beauty and gynecology hospitals. Blog promotion should start from the following two points:

① Establish your own contemporary Jiali Hospital blog in Sina blog, Baidu space blog, Sohu blog, Netease blog, China blog and many other famous blogs. Update the blog content every day, including the daily news information of contemporary Jiali Hospital and the current social hot topic information. Add a link to our website in every blog post we update, and write the current hot keywords and plastic surgery-related keywords in every post. According to my previous experience, this promotion method has achieved quite good results.

(2) Register an account in the intranet, gathering friends and other aggregation blogs, add more friends, join various groups, update our own blog articles every day, add a link to the website of Contemporary Jiali Hospital to each article, and then use the * * * enjoyment function of aggregation blogs to promote it.

6. About the promotion of search engines

(1) Login to the search engine

All search engines can log in for free, and the promotion of the hospital should at least let our website log in to search engines above 10. Submitting the website of contemporary Jiali Hospital to all Chinese and English search engines as far as possible will be of great help to the search engine optimization of the whole website of contemporary Jiali Hospital.

② Search engine optimization

Search engine optimization is carried out by writing web page titles and META tags, and keywords of contemporary Jiali Hospital website are improved by studying competitors' keywords, so that the hospital website ranks in the forefront of search engines among related keywords such as plastic surgery, medical beauty and women's health. In addition, "search engine optimization, content is king." This sentence is a recognized principle in the field of network marketing, and updating the content of hospital website frequently will play a considerable role in the overall optimization of the website.

7. About the promotion of joining websites.

Joining the website can increase the external links of the hospital and improve the ranking and traffic of the website. There are hao 123 and 265, but it is not easy to join them. Generally, they need high ranking or high PR value (that is, PageRank, the level technology of web pages) or they need to pay. Although it is difficult to join large websites, it is relatively easy for our hospital website to join some small websites and industry websites. So let our hospital website be included by more websites as much as possible, which will also play a great role in the overall optimization of the hospital website.

Second, use several novel ways of network promotion.

1. Use Baidu Know, Baidu Encyclopedia, Soso Ask, Yahoo Knowledge Hall for promotion.

Register multiple accounts for these services, then ask questions from the hospital and answer them yourself after a while. The content of the answer is, of course, the specific situation of the hospital, and finally use your own answer as the best answer before the question expires. At the same time, answering more questions about plastic surgery raised by others and adding links to hospital websites have played a very good publicity role. There is also the use of Baidu encyclopedia to promote and edit phrases related to gynecology or women's health. In the resources, write the above contents from the hospital and write the website of contemporary Jiali Hospital.

2. Promotion in the name of recruitment

The current employment situation is very grim, and there are fewer and fewer jobs, but more and more people are applying for jobs. We can register enterprise members on major recruitment websites in the name of the hospital, and then write the detailed introduction of the hospital in the column of enterprise introduction, and only write the website of the hospital in the contact information. In fact, we don't really want to recruit people, just do publicity, and this promotion method will also play a great role in promoting our hospital.

3, the use of dating sites to promote.

There are many websites for dating, and we can use these websites to promote hospitals. We go to these websites to register accounts, and then upload photos (the photos mentioned here are not our real photos, but try to find some photos of beautiful handsome guys, because everyone on the dating network wants to find beautiful handsome guys). We write down the details of the hospital in the description and add a link to the hospital website in the contact information, which will also play a certain publicity role for our hospital.

4, the use of network soft text promotion

Write articles in combination with our own services, ideas and personnel. , which can be recommendation, evaluation report, application scheme, customer experience and related events. Soft text requires high writing style of promoters, and it should be readable so that other online editors can feel it. If it is well written, it may be published for free on high-traffic websites such as portals or media, and even applied by traditional media. This is a very hard method, but the effect is very good.

5, the use of publishing tasks for promotion.

Post related tasks on Witkey. Com and websites with similar tasks, such as LOGO design or website program development in our hospital, can not only attract people who accept tasks, but also attract a large number of onlookers, and of course attract the attention of prospective customers. This is also an effective and kill two birds with one stone promotion method, but it needs a certain cost budget.

6, using the blogosphere to promote

Introduction to blog promotion

At present, the popular blogosphere is mainly Sina blogosphere, Sohu blogosphere, Netease blogosphere, and blogosphere of other websites or industry websites, among which Sina blogosphere can join at most 100 circles. The premise is that we have established our own blog on these portal blogs.

Popularization effect of blogosphere

① the traffic of blog posts

After joining the 100 circle, every article published on the hospital blog will be displayed in the 100 blogosphere at the same time. Some blogosphere have tens of thousands of people. According to my personal statistics, each blogosphere will have at least 10 views on average, and with our own traffic, the traffic of each blog post will reach 65438+. If you publish some current hot topics in your blog articles and add links to our hospital's own website, the traffic will be even greater.

② keyword optimization

Displaying our articles in so many blog circles can give us keywords that need to be optimized, such as plastic surgery, women's health and other keywords plus hospital website links, so that our hospital website will also have external links around 100. The hospital blogs established by various portal blog websites will have higher weight after joining the circle. The articles we send on these portal blog sites will have higher weight than those on our own gynecological hospital website, which is more conducive to the search engine optimization of our website.

③ Improvement of PR value

The PR values of many blogosphere are 4 and 5, and the PR values of several major portal blogosphere are even higher. Update our hospital's own blog articles frequently, and the blogosphere will pass the PR value to our own blog, which can quickly improve the PR value of our blog. These blogs will play a great role in improving the PR value and weight of our website in the later period.

Promotion of self-built blog space

By creating your own blogosphere, you can gather popularity for network promotion. When the number of friends in the blogosphere reaches a certain number, we can use our own blogosphere to serve the network promotion of the hospital.

② We have our own blogosphere, and we can promote the network of our hospital in the blogosphere at any time. Of course, the traffic that does not depend on search is very stable, but don't just send advertisements or junk things, which will affect the popularity of your circle.

Third, use event marketing to promote.

Definition of event marketing: event marketing refers to a means and way to plan and promote events that affect society by planning people, events, scenes and events, so as to arouse people's interest and concern and improve publicity and image.

Event marketing includes news event marketing, public opinion event marketing, publicity event marketing, people event marketing, activity event marketing and advertising event marketing. For example, Microsoft's "Tomato Garden Incident" and Wang Laoji's earthquake donation of 100 million yuan are all successful event marketing cases.

Network Marketing Promotion Plan (2)

I. General situation of the enterprise

Yangquan Xiangrui Refractory Co., Ltd. is located in Heituyan Village, Yangjiazhuang, a suburb of Yangquan City, and was established in May 2005. The legal representative is Jia Zhongxiang. The company mainly produces metallurgical cans, which are widely used in powder metallurgy, titanium iron powder, steel-making sponge iron sintering industry. This company is the largest metallurgical tank manufacturer in China. This promotion plan is to take this company as the research object, discuss the company's merits in online marketing and find out the company's shortcomings in online marketing.

Second, the importance of the website promotion plan

Website promotion plan is an integral part of network marketing, and making website promotion plan itself is also a website promotion strategy. The promotion plan is not only a guide to promotion, but also a measure to test whether the promotion effect reaches the expected goal. Therefore, a reasonable website promotion plan has become an indispensable part of the website promotion strategy. The website promotion plan should include at least three basic contents: the stage objectives of website promotion, the website promotion methods adopted in different stages of website release and operation, the control of website promotion strategy and the effect evaluation.

Third, the enterprise website promotion diagnosis

The company's network information distribution channels are not diversified enough.

1) search engine Among Baidu search engines, the company ranks poorly, and other search engines rank poorly, and the search engines used are very limited. Visitors are hard to find, so the top companies will undoubtedly become their biggest competitors. Not conducive to the promotion of enterprises.

2) The company didn't pay attention to the implementation of friendly links to enterprises in the same industry, which was especially unfavorable for an enterprise's network information release.

3) Since the establishment of the website, the company has not made a good advertising plan for the website, which can't make the website play a big marketing role. Of course, the company's budget for website advertising is almost zero.

4) Not paying attention to the content update of the website makes users unable to know the current situation of the company in time, which is not conducive to the further development of the enterprise.

Fourth, the enterprise network marketing promotion plan

online advertising

Compared with traditional media, online advertising is characterized by its versatility and strength in creation and marketing. The advantage of online advertising lies in its strong interactivity and sensibility. Internet advertising is one of the ways of website promotion, with large investment and obvious effect. According to the company's current annual sales and website investment share, investing in online advertising is a good strategy. The target selection of online advertising should conform to the characteristics of website visitors and be adjusted according to the needs of different promotion stages of the website.

Email promotion

E-mail is one of the most effective ways of network permission marketing. Enterprises will regularly produce quality sub-magazines related to the company, send them to members' mailboxes for free, and put them on various e-magazine websites for users to download and read for free. Send an email newsletter to website registrants every week. Newsletters provide industry news and some tips, and link back to the company website. () Promote the website at the same time.

Search engine promotion

To determine the keywords of the website, the user only needs to search the relevant keyword display URL and click Enter. Log in to the major portal search engines. Portal search engine is an important way for many ordinary netizens to search and discover new websites. Logging in to the website according to scientifically selected keywords can effectively enhance the exposure of the website and quickly present it to ordinary netizens. Among them, websites are submitted to major portal search engines, such as Baidu, Google, Yahoo, MSN, Sohu, Sina and other well-known search engines and directory websites, and websites can appear in the search results list through the submitted keywords. Is an ideal way to log in.

network real name

Network real name is a way to search and visit websites by directly entering website names or keywords in the browser address bar, which is mainly divided into enterprise real names, industry real names and network rankings. Enterprises should choose their own network real names according to the characteristics of websites, which can effectively promote the promotion and active dissemination of website visits, and the targeted visits of netizens can be guaranteed.

Guo Yan Liu Yin method

The company pays attention to a large number of visits to similar websites or popular network platforms, and publishes news and forum information (which can be realized by technical means). The content mainly includes: introducing this website or publishing some fine content of this website to attract fans to visit.

Join the friendship link alliance

Companies should start joining friendship links. One of the biggest benefits of joining the friendship link alliance is that it can not only improve the exposure of the website on the Internet, but also increase the number of reverse links and pr value of the website. Because the registered friendship link alliance left the information of the website, I created a self-help friendship link system for myself, so that others can add my friendship link without informing me, making the friendship link easier.

Ruanwen got a promotion.

Soft articles are written, published and promoted in a planned way from the perspective of users, industries and media, so that every soft article can be translated and published by various websites to achieve the best results. Soft articles should be written with value, so that users can gain something from reading them, and the title should be written to attract website editors, so as to achieve the best publicity effect.

Word of mouth promotion

Through the free service or the planned new carrier, according to the usual routine of word-of-mouth promotion, urge users to help us carry out word-of-mouth promotion. .

Public relations propaganda: setting a tight encirclement

When building their own websites, enterprises should always cultivate awareness of public relations promotion of this website, and don't give up all possible publicity opportunities. For example, some traditional propaganda tools can be used to print the company's website in company information such as employee business cards, company stationery, company resume, product introduction, employee handbook, etc. At the same time, the company should also try to print the company website on newspapers, radio, television and other mass media and outdoor advertisements such as light boxes and road signs. Enterprises should not ignore every customer or business partner you deal with, but skillfully contact and strengthen the fact that your company already has an independent website through their word of mouth.

Bbs promotion

Only by sorting out the 50 most popular websites with related topics, posting in a planned way and doing the details well can we have good results. Here, Chinese enterprises promote Liu Yuhan to share a key point with you: not more jobs, but top! Actively participate in online discussion groups or forums, and add the website's signature to the speech. Forum publicity is the hardest and fastest of my many website publicity methods. Every day, dozens of theme posts are posted in those big forums outside, and hundreds of times are posted. But in those big forums, there must be a lot of vest replies, otherwise the advertising effect is very poor. There are many ways to promote websites online, but most people have done it once, so when many people use this method, the effect is not obvious. In fact, the biggest way to post in the forum is to choose good materials (which must be very popular), and then go to the relevant hot forums to post publicity.

Online Offensive: Restraint and Politeness

The purpose or motive of building a website is nothing more than trying to build momentum, brand, expand sales and win benefits with the help of the Internet while experiencing the fashion and efficiency brought by the Internet. Enterprises should be gentle and polite when launching online offensive, and use e-mail to open the way online at low cost, but they should use more brains in methods. If you want to save money, it is also a good choice to exchange free banner advertisements with other enterprises. Judging from the current domestic enterprise websites, there are not many banner advertisements exchanged with each other. Don't be ashamed to talk about it, let alone disdain it. In the online world, closure will only make you suffer. In addition to the above methods, intentional enterprises can also attract repeat customers.

Navigation website login

After the website construction is completed, the first thing to do is to submit a new website to the major search engines. Search engine submission includes submission to search engine crawler and submission to classified directory. The purpose of submitting to the search engine crawler is to let the search engine include the website in the index database. The way to check whether a website is included in a search engine is to search the website directly in the search engine to see if you can find the website results, or you can get the specific number of pages included by entering the command site:yoursite. Submitting the classified catalogue to the search engine has two purposes: one is to help users search the website through the classified catalogue, and the other is to obtain high-quality external links for the website, which is helpful to increase the link breadth of the website.

How to grasp the promotion time of the website;

1, website construction in the early stage, and integration of SEO website optimization at the same time, any industry website and any positioning website suggestion should be put into SEO optimization in the early stage, with little investment and really great return.

2. Whether the promotion brought by website optimization can meet the promotion requirements can be carried out by other promotion cooperation methods as appropriate.

3. When new products and services are launched on the website, the promotion of new content can be strengthened.

4. In the case that other promotion returns are not ideal, if the company's expenses permit, increase the website promotion methods or adopt some promotion methods with little cost and no cost.

5. In the hot season of the company's operating projects, adopt reasonable promotion methods, and measure whether to stop this promotion method after the hot season, so as to reduce the loss that the investment is not proportional to the return.

6. Some low-cost promotion methods can be used continuously for a long time.

Yellow pages and classified information

At present, there are thousands of industry websites in China, all of which are platforms for publishing supply and demand information. In addition to paid services, many websites also provide free information publishing, and enterprises can use them to publish enterprise information.

Blog promotion

In addition to building blogs on corporate websites, companies can also build blogs on Sina, Netease, Sohu, Alibaba and other major websites at the same time, and join the relevant blog circles of these websites for promotion. Blog promotion and forum promotion are the same. To get to know peers, leave a message on the blog of peers or target customers, which will be effective.

QQ and MSN promotion

The huge users of QQ and MSN can help enterprises to promote it. You can bring your nickname to the company website. Use QQ data and MSN data to fill in enterprise information.

Question answer

Go to Baidu Know, Post Bar, Sina Love Ask, Yahoo Know, QQ Ask and other websites to answer questions. How to answer what questions? First of all, you can find the classification of your industry, or you can search for keywords related to your industry or product, and then check the questions raised by netizens one by one to answer them. Remember to leave your website.