How to write a business plan?

An example of a business plan is as follows:

I. Overview of Cake Shop

1. This store belongs to the catering service industry and is named "Maggie Afternoon Tea". It is a sole proprietorship enterprise. Mainly provide people with cakes, bread, ice cream and drinks and other desserts.

This store will be located in the community trade street. Initially, it was a mid-range cake shop. In the future, it will gradually develop into cake chain stores such as Andriessen and Chaoyangfang.

Second, the business objectives

1. Because it is located in the business street, its customers are relatively rich, but there are also many competitors. In particular, our store has just opened. If we want to open the market, we must work hard on service quality and product quality, further expand the business scope and meet the different needs of consumers.

2. The short-term goal is to gain a foothold in the commercial street and recover the funds in 1 year. The long-term goal is to gradually develop into a cake chain company with strong economic strength and a certain market share, and to break through a world among many cake brands and become a well-known brand in the cake market.

Third, the market analysis

1. Customer: The target customers of this store are: general consumers who go shopping and entertainment in Shangmao Street, accounting for about 50%; Students, store employees and community residents around the school account for about 50%. The number of tourists is sufficient and the consumption level is low.

2. Competitors: The survey results show that there are many domestic brand cake shops, and there are many chain cake shops in Fuzhou alone, such as Anderson, Chaoyangfang, Hongye and Angel. So there is a lot of competition.

Fourth, business plan.

1. Go to several cake shops around to "inquire about information" and find out the cost and price of different kinds and sizes of cakes. Understand the business philosophy and "tricks" of all kinds of cake shops.

2. After the increase in the opening price, we began to "dig corners" in major cake shops. You can't dig "blatantly". When there are few people in the shop, you should sneak over and discuss with the master in the shop. It is very important to hire a pastry chef and open a cake shop chef, which should be carefully considered.

It is understood that there is a group of consumption rates that are found like this: "Customers never have the cheapest price." You can lower a few dollars today, and tomorrow there may be competitors competing with you for orders at a lower price. "From this, I realized a certain competitive strategy in the product market:" Price reduction promotion is not a long-term business strategy. Only by making the best cakes with the best materials can we attract and retain customers. "

The cake shop is mainly for the public, so the price will not be too high, which belongs to the middle and low price.

Some advertising leaflets can be printed and distributed in the form of coupons to achieve the effect of advertising.

6. Cake shops can specially open up leisure areas and set up many chairs with unique shapes. Customers can buy some snacks and sit in the cake shop and taste them slowly, which further strengthens the leisure function of the cake shop.