What is the relationship between Sina and Leju? com？

On July 1 day, 2008, Sina Real Estate was officially changed to Sina Leju, and Sina Leju began to operate independent brands and vertical websites. Leju integrates Sina Weibo resources and applies them to the integrated marketing application of the real estate industry. It is equipped with domestic heavyweight network platforms such as Sina. Com, Baidu and Sina Weibo, and it is the first micro real estate service system, which is widely used in new media marketing in the real estate market.

Extended data:

On March 25, 2008, Sina Real Estate launched the concept of "happy residence", hoping to change people's lifestyles such as buying houses, decorating and living. Based on the people-oriented design concept, Sina Real Estate uses industry-leading network technology to build a brand-new Internet architecture and launch a series of products and services. On April 20 10, Sina leju products were officially launched.

20 1 1 In April, Sina Leju and SOHO China completed the first auction of e-commerce real estate, and the online auction of the two shops was successful, and real estate marketing entered a new era.