What are the operating models for online audio?

Online audio refers to audio content listened to through network streaming, downloading, etc. Current online audio platforms mainly include comprehensive platforms, audio reading platforms and audio live broadcast platforms. As the development of the online audio industry enters the second half, the online audio market is expected to maintain a stable and rapid growth trend, and the overall competitive landscape is stable. In the first half of 2019, 52.8% of Chinese netizens have used online audio APPs, and content quality is a key factor affecting the use of live voice broadcasts. In the future, the online audio market will make breakthroughs in platform content, platform social attributes and user usage scenarios.

Ximalaya: The head platform has obvious advantages and the ecological construction is perfect

Lychee: The head audio interactive entertainment platform with a new track

Lizhi is the leader in the online audio industry One of the more distinctive companies in the industry is exploring its own business model in the industry through the UGC model. Many platforms have joined in the competition for leading IPs. When developing content-paid products, Lizhi chose to stick to the UGC model. At present, Lizhi has become the leading audio interactive entertainment platform and Internet audio platform in China with its massive number of anchors, over 100 million audio contents and strong user stickiness.

Dragonfly FM: The main PGC model is deeply cultivated in content, and the anchor ecology is complete

The above content is excerpted from the latest "iiMedia Report | China Online Audio Market Research Report in the First Half of 2019" released by iiMedia Consulting 》