Business Plan of College Students' Flower Shop (3)

College students' flower shop business plan

In the case of favorable market demand, it is necessary to consider whether the location of the store is likely to be demolished in the next few years, and it is not possible to lose hard-working customers because of demolition; In addition, whether there are competitors in the geographical position. There are two flower shops of the same size two kilometers in the vertical direction of my location. Through our active publicity and excellent service, our market share in this street will reach more than 40%.

Main advantages of competitors:

1. The store is near the station with a large floating population.

Sometimes the price of goods is lower than ours.

There were some regulars before our store opened.

Major disadvantages of competitors:

1, it is inconvenient to park motor vehicles in front of the store, and the purchasing power is limited.

2. The display of goods is not neat enough, which is not convenient for customers to purchase goods intuitively.

3. The handwriting of the banner is not standardized.

According to the above analysis of advantages and disadvantages, we turned the disadvantages of our competitors into the advantages of our company, and at the same time added a series of preferential packaging services, such as door-to-door delivery and other related convenience services. The store was filled with information and materials about flower culture, giving customers more choices. The banners we write are standard and beautiful, and are often praised by customers.

The shape of the bouquet is also unique. Through the integration of various resources, the old things and products will be transformed and upgraded, and new functions will be perfected and developed to further enhance the professional content and added value of products. For example, in the process of product molding, let customers experience the fun of design and creation, independently complete the production of flower baskets under the guidance of professionals, and experience the fun brought by diy.

Fourth, the marketing plan

1, product

Products or services

major feature

Double flower basket

Common varieties of mass consumption are fresh and colorful.

Holding flowers

Highlight exquisite and gorgeous.

A table full of flowers

Generous and reasonable layout

small gift

Xinying fashion

Step 2: Location

address

Area (square meters)

Rent or construction cost

No.50 Wei Kun Road, Hebei District

13 m2

1200 yuan

(2) The main reason for choosing this address:

Choosing a store near the school and in a large residential area fully reflects the sufficient source of tourists. In addition, the storefront facing the street not only has advertising effect, but also is more convenient for customers who drive. In terms of sales methods, it is oriented to end consumers, so that the capital turnover is fast and the credit is reduced. Make full use of information resources and networks, seize business opportunities, and maximize commercial value.

Step 3 promote

Personal sales

Sell in the community

cost forecast

6 yuan

advertisement

Publish in the newspaper

cost forecast

6 yuan

Business Plan of College Students' Flower Shop Part III: Project Background

All kinds of flowers tell a thousand words, and every sentence tells a beautiful story, especially now. With the continuous improvement of people's living standards, the pursuit of quality of life and life. Flowers have become indispensable decorations in people's lives! In recent years, flower consumption has become more and more popular. In addition to the beautiful appearance of flowers, it can also develop people's imagination and make people more subtle and tasteful when communicating with each other.

In this way, taking flower distribution as the market entry point, taking into account the long-term market share of the website and the short-term rate of return on capital, taking the theme of seizing the market and satisfying personalized consumption, and taking flowers as the guide to drive other products, a market with the brand advantage of Jade Bird Flower Shop of Geo University can finally be formed. Is very feasible.

Second, the project strategy of the company

1, providing a unique corporate mission.

Effective and smooth sales channels and providing products and services are fundamental to promote the great development of the flower market. Our Bluebird will be a lovely messenger, sending blessings and happiness to thousands of families.

2. Company objectives

Based on the vast territory, serving Wuhan and radiating Central China. Build a first-class online flower shop company.

Our company will use one year to establish a certain popularity among consumers in Wuhan and strive to make ends meet. During the investment period, only the west campus of Geological University, where the main website is located, is selected as the pilot market. The market capacity of this region is more than 3,000 people, which is representative. The pilot period is one and a half months. After the model is successful, it will be popularized in substation in the form of ASP. After three to six months of operation, it will expand to the rest of the market.

Third, business environment and customer analysis.

1, industry analysis

The website of Jade Bird Flower Shop of Geological University is a vertical website for 6.5 million college students, so the target consumers are college students. In addition to the main station of Wuhan Geo University, the website has sub-stations in colleges and universities in Hubei Province. Therefore, the tentative target consumer groups are mainly college students in Hubei Province, and the market will gradually expand in the future. Taking China Geo University as an example, there are nearly 20,000 students of all kinds and nearly 200,000 target consumers in eight schools. The latest statistics show that there are about 6.5 million college students in China, which is a huge market, and considering that students will graduate in the future.

2. Analysis of survey results

The company focuses on the customer analysis of Wuhan college students, mainly using questionnaire survey (see annex 1 for the questionnaire) and individual interviews. This time, we sent out 50 questionnaires and collected 37. Due to the limited time, the number of questionnaires is small, but it still reflects the consumer psychology and needs to some extent.

(1) There is obvious curiosity, innovative convergence, and the purchase behavior caused by listening to classmates or friends.

⑵ The purchase behavior is basically emotional, but it is rational due to the influence of one's own economic income, so one will generally choose a variety with lower price but stronger romantic color.

⑶ College students have no fixed purchase pattern, and their purchase behavior is often random.

(4) Strong ability to accept and absorb new things, pursuing fashion and advocating individuality.

5. The factors influencing product purchase are: price, variety, packaging, service, etc.

[6] The purchase behavior is very festive, generally concentrated around Teachers' Day, Valentine's Day, Christmas and friends' birthdays.

3. Target customer analysis

College students generally don't ask about the price, but from the point of view of online orders, the price is mainly in the middle range. In the number of orders, they are more inclined to express their feelings, such as most orders 1 (you are the only one for me), 3 (I love you), 19 (I have been on the road for a long time), 2 1 (like) and so on. On Teachers' Day, flowers are often ordered according to the class size. General packaging tends to be high-grade, personalized, and flowers require high quality, such as not fading.

Fourth, business strategy.

1, team member

xxx

2. Marketing strategy analysis

2. 1 brand strategy

At the beginning of website construction, we attached great importance to brand. On the brand packaging, the artist, based on detailed market research and bold prediction, adopts the design scheme of combining static and dynamic, carefully plans the visual image and text font, and strives for unique innovation.

2.2 Price strategy

Xxx online flower shop strives for perfection in raw materials, packaging and service, and strives to give customers the greatest enjoyment and psychological satisfaction. Take the price route and quality route to meet the needs of consumers at different levels.

2.3 Promotion strategy

(1) publicity strategy

Make use of school radio stations, newspaper columns and publicity columns for free publicity, make use of the information flow advantages of the website itself for publicity, highlight the image, establish good relations with major newspapers, local radio stations and TV stations, and adopt a strategic model of mutual benefit and win-win.

(2) service.

The service of the online flower shop must be first-class. For the distribution team, as long as there is an order, it must be delivered on time according to the order requirements, and it is a smiling service. In terms of after-sales service, the customer service department is responsible for the following ways.

(1) Call or send e-mail to provide friendly reminder service and send e-cards on customers' major festivals.

(2) unconditionally accept customer returns and concentrate customer complaints.

(3) set up a consumer questionnaire, with gifts, to grasp the first-hand information of consumer demand.

④ Customers who order for the first time will get a vase with flowers and enjoy a preferential price, and enjoy the membership price after becoming a member.

⑤ Hold member salons online or offline from time to time to exchange information, communicate feelings and answer questions that customers are most interested in.

⑥ Establish customer database files. When customers repeat orders, just enter their names and other information of customers will be automatically transferred to the system.

2.4 Channel construction

At present, online flower shops mainly establish business relations with first-class wholesalers. When choosing a wholesaler, we will generally examine its business performance, reputation, cooperative attitude, timely delivery, etc., and ask the wholesaler to have several marketing outlets in different areas of the same city to facilitate the university distributors to pick up flowers on the spot. Usually sign cooperation agreements with wholesalers to reach an agreement on issues such as price and product quality.

3. The implementation of online flower shop strategy

1. Market Scope Selection During the investment period, only the west campus of China Geo University, where the main website is located, is selected as the pilot market. The market capacity of this region is more than 3,000 people, which is representative. The pilot period is one and a half months. After the model is successful, it is popularized in substation in the form of ASP. First, it will be put into trial operation in the other seven substations that have been built, and then it will be extended to other markets after three to six months of operation.

2. Focus on promoting customers. The publicity target is mainly students at school. They are interested in fashion and tend to lead the trend. For engineering students with strong logical thinking, we use the early audience to spread and achieve the publicity effect.

3. For on-site promotion, September 8th and September 9th are selected as the main promotion dates. Before that, leaflets will be distributed to student dormitories.

The publicity content includes

(1) Hang banners with uniform colors, which are located on the main roads of the campus, and the number is 3-5. The theme of the Jade Bird Flower Shop website and the grand launch of the campus flower shop are hung respectively.

(2) In places with large campus traffic, set up a publicity platform near the entrance of dormitory and canteen, and put in 3-5 microcomputers, which can be queried and ordered online; Put up a publicity board, introduce the contents of the flower shop in detail, put up real flowers, and publicize the gifts distributed on the same day.

(3) Please ask the school radio station to broadcast the publicity materials drawn up by the Propaganda Department of Jade Bird Flower Shop every morning, afternoon and evening for several days.

(4) In order to create an atmosphere, arrange two ladies to wear ribbons with the website of Jade Bird Flower Shop written on them, explain and organize a lucky draw. Winners can order flowers below 20 yuan on site, and the website will pay the fee.

5] On the day of publicity, please invite the media related to the school to report on the spot, such as Wuhan Evening News and local TV stations.

V. Prediction and analysis of marketing effect

1, turnover income

According to the investigation and analysis, we can predict that the daily sales will exceed 1000 yuan on major holidays.

2. Payment method

According to relevant materials, online payment will reach 20%. We are actively contacting China Merchants Bank and other financial institutions to establish business cooperation and promote online payment.

3. Ordering method

Mail order, go directly to the website of Jade Bird Flower Shop to order at the campus flower shop, and order by telephone. In addition, we also focus on short message subscription which is popular among students.

4. Customer characteristics

Younger, 100% are young people, mainly boys; They have high reputation, high cultural quality and no bad debts.

5. Consumption characteristics

Flowers below 60 yuan are the most popular.

6. Information infrastructure

The company's website mainly exists in the form of virtual host, and the company does not need hardware facilities with information for the time being. For the development of information software and website construction, the company will recruit students with good computer skills and members with professional knowledge in this field to accomplish it together. Although B2C websites can achieve zero inventory in theory, it is very difficult to do so in reality.

Estimation of operating cost of intransitive verbs

1, principle

Use every penny on the cutting edge and give full play to the value of every penny.

2. Initial investment

During this period, the funds are mainly used for outsourcing the whole network service (virtual host), product procurement, system development and maintenance, pre-publicity and logistics distribution. It is estimated that it will cost about 20,000 yuan. It takes about one month from the establishment of the website to the normal operation of the website.

3. Second investment

At this stage, our service will spread to universities and Wuhan. The content of the service will be greatly expanded and the quality of the service will be further improved. Its source of funds is mainly the accumulation of the company's early profits and the introduction of foreign funds, such as bank credit.

Seven, the system development plan

1, system development plan

According to the lack of funds in the early days of the company's establishment and the actual situation of our development team, we decided to choose the way of virtual hosting to establish our company's website. Of course, with the expansion of business and abundant funds, we will consider setting up our own website. After the system is formed, the company will conduct real-time testing step by step according to the predetermined system functional requirements. The completeness of the system is undoubtedly a process of testing, perfecting, retesting and perfecting until the system functions meet the company's expected requirements.

2. System logic scheme

System logic scheme is the overall framework to realize the business objectives, strategies and methods of electronic mall. The following six modules are explained in combination with the actual situation of our company: system business activity flow, system overall logical structure, system data distribution, information processing module and security control module.

Eight. Project overview

1, investigation of major work completion

To understand the real needs of college students' friends, the company made an overall plan from the aspects of achieving goals, operating mechanism and project strategy. In addition, in terms of system development scheme, the company also combined with the actual situation in China, referred to a large number of documents about website services, and combined with the knowledge of e-commerce learned in class, made a suitable website operation process and design process, as well as a suitable system logic scheme for our company.

Most importantly, in view of the current situation that the flower market meets the special requirements of college students and friends, we have designed a series of service products ourselves, such as ordering flowers by SMS, attaching greeting cards, sending messages by phone, etc., and set reasonable prices. At the same time, we also set up a forum, which not only meets the actual needs of young students, but also meets the needs of consumers of different ages in society.

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