5. Annual Work Plan of Shopping Mall

Time is an endless river, which requires us to learn to make an annual work plan. Traditionally, we need to start the annual work plan in the fourth quarter. The annual work plan can improve our personal work arrangement ability, so as to better handle work tasks. What aspects does an excellent annual work plan include? I have compiled the annual work plan of the mall for you and me. Thank you for your reference.

Annual work plan of shopping mall 1 1. Create a comfortable shopping environment.

Shopping environment is the key point for customers to choose shopping places. A comfortable and refreshing shopping environment can not only attract more customers and make them shop easily and happily, but also increase their views on goods and promote sales.

Second, establish a sales team that is familiar with the business and relatively stable.

Talent is the most valuable resource of an enterprise, and all sales achievements come from having a good salesperson. Establishing a united and cooperative sales team is the foundation of an enterprise. It is an important task to build a harmonious and lethal team in next year's work.

Third, improve the sales system and establish a clear and systematic management method.

Sales management is a long-standing problem in enterprises. It is a laissez-faire state for salespeople to go on business trips and meet customers. The purpose of perfecting the sales management system is to let the sales staff play their subjective initiative in their work, have a high sense of responsibility for their work and improve their sense of ownership.

Fourth, train sales staff to find problems, sum up problems and constantly improve their habits.

The purpose of training salespeople to find and summarize problems is to improve their comprehensive quality, find and summarize problems in their work and put forward their own opinions and suggestions, so as to raise their professional ability to a new level.

Verb (abbreviation for verb) sales target

The most basic sales target this year is to have a monthly income statement. According to the sales task issued by the company, the task is divided into month, week and day according to the specific situation; Divide the monthly, weekly and daily sales targets into each salesperson to complete the sales tasks in each time period. And improve sales performance on the basis of completing sales tasks.

I think the development of the company in the new year is inseparable from the overall quality of employees, the company's policy and team building. Improving the implementation standards, establishing a good sales team, and having a good working mode and shopping environment are the keys to the work.

Six, store management

Only by constantly grasping the daily trifles in the store can we lay a good foundation for the management in the store, so the politicians in the store are in the first place.

1. Establish a step-by-step management system with detailed division of responsibilities from top to bottom. Make everything in the work managed and implemented, and put an end to dead ends.

2. Pay attention to the training of employees in the store, cultivate the collective sense of honor and ownership of employees and salespeople, be proud of the store, let each employee and salespeople give full play to their respective potentials, and let them have high-quality talents who are dedicated, enthusiastic, thoughtful in service, understand business and manage.

3. Establish a clear reward and punishment system to motivate and restrain the work of employees and salespeople, so that the whole store can become a United and cooperative group and be invincible in the competition.

4. Make use of all reasonable and available conditions to create and decorate a good storefront environment, establish a good business image, and make every effort to make customers enjoy shopping in a reasonable, relaxed, beautiful and clean environment.

5. With the aim of "serving you and me", while improving the service level of personnel and strengthening the education of service awareness, we should pay attention to the improvement of the comprehensive quality of employees and salespeople, such as speech, speech and behavior, so as to better consider customers wholeheartedly and reduce the number of people who vote for their interests.

6. Pay attention to security work, prevent fire and theft, nip hidden dangers in the bud and prevent unnecessary losses to the company.

7. Create a good external environment, coordinate cooperation with government departments, and reduce unnecessary troubles.

Seven. Operation and management

1, strengthen the management of goods purchase, sale and storage, grasp the law, improve the turnover rate of goods inventory, avoid the backlog of goods and inventory, and make the management of goods in warehouse more scientific and reasonable.

2. Make clear the sales target of the whole store, refine and quantify the sales task, implement it to all departments, brands and personnel, and analyze the relevant data.

3. Make a fuss about holidays, actively participate in various promotional activities of the company and various activities in the store, and do a good job in publicity and layout.

4. Do a good job in the reception of bulk and group purchases, do a good job of one-person reception and comprehensive coordination, so that customers can feel convenient and fast service.

5. Know what it is, summarize the existing gaps through market research and analysis, and make timely adjustments to adapt to the development and changes of the market and improve market share.

6, as far as possible to reduce costs, open source and reduce expenditure, in order to reduce expenses.

In order to ensure the realization of this goal, we have made the following plans for the main work in 20xx:

I. Various operational indicators

1, business indicator

(1) The annual rental rate is 98%, and the collection rate is 98%.

(2) The annual sales amount is 300 million yuan, and the rental income is 45,688.38+0,438+0,000 yuan.

(3) Eight brands/kloc-0 were introduced throughout the year, including 0 imported brands, 3 a+ brands, 5 A brands, 2 A brands and 3 B brands. The brand optimization rate is 5%.

2. Planning marketing activities

(1) Activities organized throughout the year: 4 large-scale promotion activities (3. 15, May Day, anniversary and National Day), 10 group buying activities, 24 community activities and 40 festivals and building materials festivals at other nodes.

(2) There were no negative reports throughout the year.

Second, accurately locate shopping malls and carry out characteristic marketing.

Lock in the customer base, innovate marketing ideas around the theme of "high-end, fashion, environmental protection, experience", carry out large-scale group buying activities once a month, establish strategic cooperation alliances with potential customer groups such as major high-end property delivery companies, decoration companies, wedding companies and websites, do a good job in promoting festivals and nodes, continue to carry out community marketing, develop online marketing, and establish effective channels to expand shopping mall sales.

Third, stabilize business order and enhance business confidence.

Since its opening, due to the short opening time, being far away from the urban business circle, inconvenient transportation, incorrect product line of merchants, single marketing means, poor skills of sales staff, short market adaptation period and other reasons, some merchants have poor operating conditions, lack confidence in sustainable operation, and there are signs of rent withdrawal. The mall will continue to implement effective methods such as "merchant forum", "merchant representative supervisor", "fixed-point marketing" and "helping marketing" to ensure full communication with merchants.

Fourth, optimize the brand.

Do a good job in brand reserve, with at least 5 high-quality brands of all kinds, paying special attention to the business awareness and ability of dealers. Annual brand adjustment area 10000 square meters.

Five, focus on strengthening administrative management

Continue to recruit, do a good job in talent reserve, reserve and export a set of mall management team throughout the year, with six directors focusing on business system and property safety, improve and strengthen the performance appraisal of various departments and posts, implement monthly performance appraisal system, reasonably arrange post setting, gradually eliminate mediocre employees, retain core employees, improve the overall quality of the team, improve work efficiency, form a team of lecturers, organize study and training 16 hours every month, and carry out reading sharing every month. Attach importance to the work of the party workers' league. Improve employees' enthusiasm, improve logistics welfare and enhance enterprise cohesion.

Sixth, open source and reduce expenditure.

Pay full attention to the role of financial management, improve the cost control system, conduct budget assessment on the expenditures of various departments, control the expenditures in the system, manage benefits and increase profits.

Seven, improve customer satisfaction.

Make the customer return visit rate 100%, establish an effective three-work management model, and control the customer complaint rate within 0.5%. Initially establish a customer information management system and a quick inquiry system for manufacturer information.

Eight. property safety

Ensure that there are no major safety accidents throughout the year, carry out electromechanical and fire safety inspections 12 times, and focus on fire prevention areas for 48 times. High-voltage power distribution was overhauled twice, air-conditioning electromechanical equipment was overhauled and maintained twice, five routine inspections such as flammable materials were carried out 50 times, and the night duty was checked 24 times, which refined the safety work clearance process after the mall was closed.

Nine, basic management and site management

Hold the "two sessions" every week, write the minutes of the report meeting in time, hold a staff meeting every quarter, strengthen the service consciousness of all departments in the mall, and formulate the corresponding supervision and assessment mechanism, so as to truly make the front-line departments serve customers and merchants and the logistics department serve the front line. On-site management takes comprehensive inspection and 5s management system as the key link, requiring all departments to formulate detailed inspection contents and rectification measures, strengthen mutual inspection and evaluation of floors, and formulate scientific reward and punishment schemes.

The first section of the third part of the annual work plan of the mall:

1. Consolidate existing brands with good sales volume and continue to increase support for brands with poor sales volume.

Hold a winter fashion show before the Spring Festival.

It is difficult to recruit counter staff at present, and many counters are short of staff. Assist in recruiting pre-holiday counter staff.

4. In view of the large number of temporary counters in different places, rationally plan the promotion positions in different places and tap the sales potential of sales in different places.

5. Focus on following up and implementing the supply work during the Spring Festival.

6, do a good job in holiday atmosphere layout.

7. Do all the sales work during the Spring Festival.

Section 2:

1, further increase the formulation and implementation of category promotion plans.

2. Strengthen the cultivation of sales analysis ability of managers.

3. Adjust and update some counters. For example, fill the vacancies of Parthenon, toys and boutique counters, and update some poor counters.

4. Check the price tag: check the tag (model magnetic tag) of each cabinet in the middle of each month.

5. Follow up the new delivery of summer clothes.

6. Make the Dragon Boat Festival sales plan and implement it.

Section 3:

1. Summarize and analyze the mid-year sales.

2. Do a good job in the sales of summer children's area, make a summer category promotion plan, and implement related work.

3. Improve the marketing planning, organization and execution ability of managers.

4, the joint price department to check and correct the phenomenon of out-of-range operation.

5. Strengthen the familiarity with sales data and pay attention to some key brands. Keep abreast of the business dynamics of the counter.

6. Make sales plans for National Day and Mid-Autumn Festival.

The fourth quarter:

1. Do a good job in the sales of National Day and Mid-Autumn Festival.

2. Follow up the listing of autumn and winter clothes.

3. Focus on strengthening or standardizing regional management and improving service level.

4. Take cosmetics as the category promotion area and launch cosmetics skin care month.

5. Do a good job in promoting seasonal goods, especially cosmetics, bedding and thermal underwear.

6, the summary of the work of the whole year and the work plan for the next year.

Start from the following aspects:

1, source of goods: know the inventory situation of the counter in detail, the proportion of seasonal goods and styles, track the counters with problems, contact suppliers to solve them, formulate various standards according to various situations, and arrange special personnel to be responsible for tracking and implementing them, so as to ensure sufficient inventory, novel styles and complete yards.

2. Personnel: Personnel mainly start from two aspects. On the one hand, it is to ensure sufficient personnel and arrange vacations reasonably; On the other hand, strengthen training to ensure the normal operation of the peak sales period from the aspects of sales skills and safety.

3. Promotion: Understand the promotion information of competitors, formulate competitive promotion plans, stabilize passenger flow and seize market share. Doing a good job in publicity and strengthening publicity are the key to the success of promotional activities.

4. Arrange pre-holiday market adjustment: keep abreast of competitors' business trends or promotional information and make corresponding plans.

5. Do a good job in commodity safety: Spring Festival is the peak period of commodity theft, and we will communicate with the loss prevention department to strengthen the inspection of department stores.

6, joint loss prevention department to increase the test of employees' anti-theft awareness, improve employees' anti-theft awareness, and conduct anti-theft training for employees.

7. Accelerate the clearance of autumn and winter clothes after the festival or during the Lantern Festival.

8. Make a * * * cooperation promotion plan for the joint supermarket area of Lantern Festival.

The above work needs to be actively and steadily implemented, and strive to complete the work of xx years and the sales target issued by the company.

In order to ensure the realization of this goal, we have made the following plans for the main work in the next 20 years:

I. Various operational indicators

1, business indicator

(1) The annual rental rate is 98%, and the collection rate is 98%.

(2) The annual sales amount is 300 million yuan, and the rental income is 45,688.38+0,438+0,000 yuan.

(3) Eight brands/kloc-0 were introduced throughout the year, including 0 imported brands, 3 a+ brands, 5 A brands, 2 A brands and 3 B brands. The brand optimization rate is 5%.

2. Planning marketing activities

(1) Activities organized throughout the year: 4 large-scale promotion activities (3. 15, May Day, anniversary and National Day), 10 group buying activities, 24 community activities and 40 festivals and building materials festivals at other nodes.

(2) There were no negative reports throughout the year.

Second, accurately locate shopping malls and carry out characteristic marketing.

Lock in the customer base, innovate marketing ideas around the theme of "high-end, fashion, environmental protection, experience", carry out large-scale group buying activities once a month, establish strategic cooperation alliances with potential customer groups such as major high-end property delivery companies, decoration companies, wedding companies and websites, do a good job in promoting festivals and nodes, continue to carry out community marketing, develop online marketing, and establish effective channels to expand shopping mall sales.

Third, stabilize business order and enhance business confidence.

Since its opening, due to the short opening time, being far away from the urban business circle, inconvenient transportation, incorrect product line of merchants, single marketing means, poor skills of sales staff, short market adaptation period and other reasons, some merchants have poor operating conditions, lack confidence in sustainable operation, and there are signs of rent withdrawal. The mall will continue to implement effective methods such as "merchant forum", "merchant representative supervisor", "fixed-point marketing" and "helping marketing" to ensure full communication with merchants.

Fourth, optimize the brand.

Do a good job in brand reserve, with at least 5 high-quality brands of all kinds, paying special attention to the business awareness and ability of dealers. Annual brand adjustment area 10000 square meters.

Five, focus on strengthening administrative management

Continue to recruit, do a good job in talent reserve, reserve and export a set of mall management team throughout the year, with six directors focusing on business system and property safety, improve and strengthen the performance appraisal of various departments and posts, implement monthly performance appraisal system, reasonably arrange post setting, gradually eliminate mediocre employees, retain core employees, improve the overall quality of the team, improve work efficiency, form a team of lecturers, organize study and training 16 hours every month, and carry out reading sharing every month. Attach importance to the work of the party workers' league. Improve employees' enthusiasm, improve logistics welfare and enhance enterprise cohesion.

Sixth, open source and reduce expenditure.

Pay full attention to the role of financial management, improve the cost control system, conduct budget assessment on the expenditures of various departments, control the expenditures in the system, manage benefits and increase profits.

Seven, improve customer satisfaction.

Make the customer return visit rate 100%, establish an effective three-work management model, and control the customer complaint rate within 0.5%. Initially establish a customer information management system and a quick inquiry system for manufacturer information.

Eight. property safety

Ensure that there are no major safety accidents throughout the year, carry out electromechanical and fire safety inspections 12 times, and focus on fire prevention areas for 48 times. High-voltage power distribution was overhauled twice, air-conditioning electromechanical equipment was overhauled and maintained twice, five routine inspections such as flammable materials were carried out 50 times, and the night duty was checked 24 times, which refined the safety work clearance process after the mall was closed.

Nine, basic management and site management

Hold "_" every week, write the minutes of the report meeting in time, hold a staff meeting every quarter, strengthen the service consciousness of all departments in the mall, and formulate the corresponding supervision and assessment mechanism, so as to truly make the front-line departments serve customers and merchants and the logistics department serve the front line. On-site management takes comprehensive inspection and 5s management system as the key link, requiring all departments to formulate detailed inspection contents and rectification measures, strengthen mutual inspection and evaluation of floors, and formulate scientific reward and punishment schemes. 4 Annual Work Schedule Model of Shopping Mall 1

First, grasp the Spring Festival market, ensure a good start, swear to win the annual target, take the Spring Festival marketing work as the guide, fully implement the peak season market management strategy, and ensure the good start of1-February and the smooth realization of the annual business target.

Second, accurately grasp the market positioning, implement differentiated management, slightly improve the management level, and implement overall dislocation with Shang Qing, Xu Dong and Xiaomao to build a regional fashion department store. Especially in the regional market to achieve the pattern of mainstream brand management.

Third, set up a commodity department, separate purchase and sale, and increase investment adjustment. Through the improvement of organizational structure, it provides a strong soft environment for speeding up the adjustment progress, which makes the adjustment work move forward step by step, thus achieving the classic management mode of regional department stores.

Fourth, taking the transformation and operation of the fourth floor as an opportunity, fully integrating the resources in the venue to become stronger and bigger is the first priority of enterprise management. Take the development and expansion of the business area and content of the fourth floor as the primary task of xx, further enhance the commercial function of shopping malls and develop new economic growth points.

5. Pay close attention to millions of brands and give full play to the February 28th effect. It is necessary to comprehensively integrate investment promotion, decoration, marketing, personnel and assessment, improve the success rate and survival rate of millions of brands, and let the existing millions of brands play a leading role.

Intransitive verbs pay close attention to channel optimization and reduce the constraints of weak suppliers on business. Choose powerful brands and suppliers in channel integration, eliminate or select some suppliers who are not manufacturers or first-class agents, and strive for more policies in marketing, price, supply and return.

Seven, scientific analysis, strive to break through, fully implement the family marketing xx marketing work to break through the relatively single promotion model, strengthen emotional marketing. Through publicity, exhibition and service, the packaging will glow with new vitality and fashion, thus attracting customers and promoting sales.

Eight, the implementation of staff quality project, in 20_ years to achieve the strategic transformation of talent development, increase the training and reserve of enterprise talents, the implementation of the five-in-one training project. At the same time, strengthen the implementation of enterprise system, further standardize the work behavior of all employees, and form a harmonious and standardized good working atmosphere.

Article 5 of the annual work plan of the shopping mall (1) shall not transfer the store to others without permission within one year.

(2) No empty cabinets are allowed without permission, which will affect the business of the mall;

(3) Resign voluntarily, and take the contract deposit as liquidated damages within three months. The remaining counter fees will be refunded after two months. If you voluntarily withdraw after three months, the contract deposit will be used as liquidated damages, and the remaining counter fees will not be refunded.

(4) Those who voluntarily withdraw from the secondary decoration shall not ask for the secondary decoration fee from the shopping mall or the merchants who settled in later.

2. Improve the supplier management system

In view of the various problems existing in the usual management, the following management systems are stipulated in the shoe area and clothing area:

Check the magnetic buckle at least once a week in the clothing area, and one magnetic buckle will be fined 10 yuan. Check whether the inventory in the shoe area is consistent with the actual quantity, and there must be a clear punishment system more or less. Inspection and punishment system will reduce all kinds of loopholes in the actual operation of merchants.

3| Improve the after-sales service system

Under the premise of focusing on the interests of customers, I hope suppliers can handle the after-sales problems in the shortest time. Otherwise, if it is submitted to the office, the manager on duty will directly handle it as a receipt without the consent of the supplier.

4. Back door management issues.

For the sake of fire safety in shopping malls, the back door of shopping malls cannot be closed during business hours. The back door is difficult to manage. Some merchants go out from the back door privately, which leads to management loopholes. It is suggested to install an alarm at the back door to facilitate management.