What is the salary of copywriting planning?

how much is the salary for copywriting planning? Let's take a look at Xiaobian's sharing today.

in first-tier cities, such as Beijing, Shanghai, Guangzhou, Shenzhen, etc., the income range of copywriting planning related positions is about 4-15.

The average salary of copywriting planning positions in Beijing and Shenzhen is around 6-7.

The average salary of copywriting planning positions in Shanghai is 5-6.

The average salary of copywriting planning positions in Guangzhou is around 4,-5,.

In a word, with the development of mobile Internet and the rise and development of new media industry, companies are increasingly demanding copywriting positions. Compared with the rise and development of SEO in China, copywriter will also become a high-income profession.

Expanding knowledge

What is copywriting planning

Strictly speaking, "copywriting" and "planning" in advertising should be two interrelated but completely different professional divisions. However, due to the immature development of China's early advertising industry, the general miniaturization of companies, the lack of professional division of labor, and the fact that planners have a certain level of copywriting, the marketing department or planning department of some small and medium-sized enterprises often let one person undertake multiple functions in order to save costs, so many planners have to plan marketing activities and write advertising copywriting. However, the appearance of the wrong name "copywriting planning" is not a causal relationship with the above phenomenon, which is mainly caused by long-term misunderstanding of copywriting and planning.

Copywriting comes from the advertising industry, which is the abbreviation of "advertising copywriting" and translated by copywriter. It refers to the expression of advertising information content by words, which is divided into broad sense and narrow sense. The broad sense of advertising copy includes the writing of title, text and slogan and the selection and collocation of advertising image. Advertising copy in a narrow sense includes the writing of title, text and slogan. Planning is the foundation and framework of advertising system, while copywriting is a link in advertising (the creative part of advertising). Planning can involve a series of complicated processes such as market investigation, analysis and refining in the early stage, and determine the creative direction of subsequent plane and copy.

The concept of "copywriting" is often misquoted and understood because the development of various industries is relatively immature and the quality of personnel is uneven. The most typical thing is to equate copywriting with "planning". In fact, these are two very different jobs with essential differences.

Work content of copywriting planning

1. Be responsible for the establishment, promotion, maintenance and promotion of the corporate image of the company;

2. Conduct market research, analyze market information, grasp the situation of competitors, and grasp the current market situation;

3. Be responsible for the introduction and implementation of the store promotion plan, and summarize and evaluate the promotion effect;

4. Be responsible for coordinating the relationship with relevant news media and preventing and preventing the occurrence of negative reports that are unfavorable to the company.

how to become a copywriter

1. First, be interested in words. Copywriting itself is dealing with words. If you don't like words very much, you will feel very boring in this job.

2. Cultivate your writing skills. The most important thing in copywriting planning is the writing skills. If the writing skills are not good and the understanding is not strong, it will be useless.

3. Be determined. A good copywriting plan, at first, was also a scum. It was through constant blows that it became what it is today. Therefore, we must have firm determination.

4. Not afraid of failure and revision. It is really common to do copywriting planning and revise manuscripts. Many times, if the copywriting you wrote is not to the other party's taste, you need to constantly revise it according to the other party's requirements.

5. Read more and travel. Copywriter's experience is very rich, blank as a piece of paper experience, it is impossible to write a deep copy, so go out for a walk more when you are free.

6. Imitation is the first thing. If you don't understand, then learn, imitate excellent copywriting, and then constantly summarize and improve yourself.