The way to success for Gome electrical appliance store enterprises

Among the miracles created by planning, the most classic case is Gome. Gome has been able to achieve what it is today, largely due to Gome's three moves under its unique planning method

The first move is to shake the morale of the military. Gome published numerous recruitment notices and advertisements in local media within 1 to 4 months before the opening of a new store. The recruitment notices promised high salaries to shake up the morale of local home appliance channel personnel, while the advertisements promised consumers low prices every day.

The second trick is opening shock. Gome must carefully plan and launch special price machines before opening: for example, when the 29-inch flat-screen color TV on the market was still around 3,000 yuan, Gome could launch a special price machine of 699 yuan. In extreme cases, it even launched a special price machine of one yuan, resulting in a huge crowd at the opening and a scene. Hot. Once it becomes local news, Gome will organize media reports to cover this momentum, breaking down consumers' psychological defenses layer by layer and deterring opponents.

The third trick is to hold high and strike high, creating event marketing as a leader and controlling suppliers. For example, in July and August 2000, Gome successfully blocked the color TV price alliance, held a conference on fashion trends of air conditioners in April 2001, held the China Mobile Phone Summit Forum in July 2002, and recently claimed that coupons are a means for merchants to deceive consumers. Gome will directly reduce prices rather than use coupons to benefit consumers. All these purposes emphasize one point: Gome represents the mainstream. If you want to be a home appliance manufacturer, you must cooperate with Gome, so that the price war will first start among manufacturers.