How did Kōnosuke Matsushita create the "Panasonic Empire"?

Kōnosuke Matsushita,1894165438+10, was born in a declining wealthy family in Hefu village, Cao Hai county, Wakayama county. 1989 died of illness.

Kōnosuke Matsushita is a legend.

He has no outstanding academic qualifications, strong physique, brilliant qualifications, abundant capital and effective backup. He started from a small workshop of three people and created the "Panasonic Empire" that shocked the world with his own hands. For more than half a century, people all over the world have paid attention to Panasonic with surprise and reverence, and used it with confidence and trust. Now, "Matsushita Empire" has developed into the largest electrical appliance manufacturer in the world, with 200,000 employees and annual sales of up to 30 billion US dollars.

Under the impact of several major economic crises, many enterprises closed down, but he stood still. From his life, we can see the development track of modern Japanese industry.

When Kōnosuke Matsushita 13 was an apprentice in a bicycle shop called Wudai, he always wanted to sell a bicycle independently. However, at that time, bicycles were high-priced goods at around 100 yuan, which was equivalent to today's cars. Even if someone wants to buy it, it is not a small apprentice like Panasonic who can sell it. At most, he just asked Panasonic and his partner to deliver the car together.

Fortunately, one day, a client's buddy called and said, "Show us your bike. Our boss is here, now send it quickly! " Just when no one else was there, Panasonic's boss said to him, "The other party is in a hurry. Anyway, you should send this first. " Hearing this, Panasonic felt that the opportunity had come and gave the bicycle to the customer with great interest. Although Panasonic is not an experienced dealer, it lobbies seriously.

At that time, because Panasonic was only 13 years old, people regarded him as a lovely child. Seeing the way he tried to explain, the boss touched his head and said, "You are very enthusiastic and a good boy. Ok, I'll take it, but I want a 10% discount. "

Because I was so excited, Panasonic replied without refusing: "I'll go back and ask the boss!" " "

Then he ran back to the boss and said, "The other party is willing to buy it at a 10% discount."

The boss said, "How can I get a 10% discount? 15% off. "

At this time, Panasonic wholeheartedly wanted to make a deal independently for the first time, and was reluctant to go and say 15% off. He actually said to his boss, "Please don't say a 15% discount, just sell it to him at a 10% discount." I cried when I said it.

The boss was surprised: "whose shop assistant are you?" What's wrong with you? "

Panasonic has been crying.

After a while, another guy went to the store and said, "Why did you wait so long? Still unwilling to cut prices? "

The boss said, "When the child came back, he told me to sell it to you at a 10% discount, and he cried. I ask him now, whose shop assistant is it? "

Hearing this, the man seemed to be moved by Panasonic's enthusiasm and innocence, and immediately went back and told his boss.

The boss said, "He is a lovely apprentice. For his sake, buy it at a 15% discount. "

In this way, the transaction was finally concluded. This is the first time that Panasonic has successfully sold bicycles.

The boss even said to Panasonic: "As long as you are in the fifth generation, we will definitely buy the fifth generation bicycles during this time."

1963, Panasonic published a large-page advertisement in the newspaper, with the slogan "Panasonic is a turtle". Some people think that this ingenious advertisement describes Panasonic following others like a turtle and imitating them step by step; Some people think that this is a description of Panasonic quietly providing high-quality goods to consumers like a turtle. Essentially, this advertisement is a true portrayal of Panasonic's economic strategy of "not innovating, but improving".

The rabbit does run faster than the tortoise, but will the tortoise lose to the rabbit? The story of the tortoise and rabbit race is well known! Kōnosuke Matsushita "strives for victory in stability", creates the "Panasonic Empire" and writes a new fable of "the race between the tortoise and the hare".

Kōnosuke Matsushita founded the "Matsushita Empire" with the economic strategy of "striving for victory in stability". On the surface, the use of this strategy seems a bit slow. But this is not the case in the long run. Because the development of things is repetitive, stumbling and gradual. The same is true for the development of enterprises. Today, it has adapted to the market and taken a big step forward. However, if the development is unstable, it is possible to blindly expand production tomorrow, weaken the "physique" of enterprises from the inside, reduce the ability to resist risks, and finally take a few big steps backwards.

If we make steady progress step by step, we can reduce repetition and hesitation in our progress and reduce risks in commercial wars. This seems a bit slow, but it is actually very fast. This is the advantage of the strategy of winning steadily and the secret of Kōnosuke Matsushita's success.

After Kōnosuke Matsushita's success, of course, an endless stream of people came to him for classics and treasures.

One year, when the economic circle was a little nervous, a small and medium-sized enterprise owner who had business dealings with Kōnosuke Matsushita once asked for advice in person: "Mr. Matsushita, the recent economic downturn has reduced the work of our company, which is really worrying."

Kōnosuke Matsushita answered him, "I am well aware of your concerns, but don't panic at this time. Because in the long-term operation, it will definitely get into trouble occasionally. People who fail at this time are all looking for something else when they are in a hurry. In a recession, no job is inevitable. Most operators usually take the method of reducing prices to obtain funds, but the result of doing so is always lost. "

Actually, that's all. Most companies in trouble panic during the recession, then place random orders to purchase goods, and finally they can only sell at a loss, and the company suffers heavy losses. On the contrary, if you are not so flustered, you can calmly think, "pause is only a temporary phenomenon." You can take this opportunity to rectify the company, take care of customers who are usually ignored, and start repairing machines that should have been repaired long ago. "

Panasonic believes that with this indomitable spirit, the company will never be in danger of bankruptcy, but will take this opportunity to develop.

On one occasion, Matsushita Electric Co., Ltd. recruited a group of grass-roots managers and adopted a combination of written examination and interview. It is planned to recruit 10 people, but the number of applicants is several hundred. After a week's examination and interview, 10 outstanding students were selected by computer grading. When Kōnosuke Matsushita looked at the applicants one by one, he found that a young man who made outstanding achievements in the interview was not among the 10 people. The young man's name is Kanda Saburo. So, Kōnosuke Matsushita immediately called someone to review the exam. It turns out that Kanda Saburo ranked second in comprehensive score, only because the computer was broken and the score and ranking were wrong, which led to Kanda Saburo's defeat. Panasonic immediately ordered to correct the mistake and sent an employment notice to Kanda Saburo. The next day, the company sent someone to tell Mr Matsushita a surprising news: Kanda Saburo committed suicide by jumping off a building because he was not admitted. He was already dead when the employment notice arrived.

Hearing this news, Panasonic was silent for a long time, and an assistant said to himself, "It's a pity that we didn't enroll such a talented young man."

"No," Panasonic shook his head and said, "fortunately, our company didn't hire him. People with such weak will can't do great things. "