Why is there a company like TOTO in Japan?

Toilets have become the spiritual space of Japanese people, not just a place to hide evil people and shelter evil people.

Japan is one of the few countries that display toilet culture in an international space like an airport. Since the birth of 19 17, TOTO has entered the market of 17 countries and regions, accounting for 60.7% of the Japanese bathroom market share, and its position as the market leader is unshakable.

"I don't feel the value of your products." "We are fighting against common sense."

The Japanese pay attention to the matter of going to the toilet, and it has even become a unique aspect of the Japanese spiritual life.

TOTO, headquartered in Fukuoka Prefecture, became the first Japanese bathroom company to respond to this policy. They launched a water-saving toilet for Fukuoka City, saving 35% water and having a flushing capacity of 13 liter.

This also made the Japanese suddenly discover that the toilet is the most water-consuming thing at home, accounting for 28% of the household water consumption, which is higher than the level of bathing (24%), cooking (23%) and washing clothes (16%). After the drought, bathroom brands realized that this would be a huge market demand, and other Japanese bathroom companies such as INAX and Janis began to follow suit, and water-saving toilets gradually became popular in the Japanese market. 1993, TOTO first introduced a water-saving toilet with a water consumption of 6 liters, and in 2009 and 20 12, it successively introduced an ultra-water-saving toilet with a water consumption of 4.8 liters and 3.8 liters.

Water saving has also become a major competitive advantage of TOTO. It did a calculation. If a family of four changes from a toilet with a flushing volume of 1.3 liter to a toilet with a flushing volume of 4.8 liters, the water saved in one year can be bathed for another 7.4 months, and the water fee can also be saved by about 1.42 million yen (about RMB 852).

To this end, it is certain that the Japanese enthusiasm for this will not stop. But the toilet itself may have little room for innovation. East Tao Tao Wei has developed the first product named "Focus on the Future 100", which is just a more expensive product, NEOREST NX with a price of 570,000 yen (about 34,200 RMB). For this product for wealthy people and high-end hotels, Japanese media used "art toilet" and "can't help but want it".

In any case, this ultimate pursuit of products is worthy of recognition. For the Japanese, the toilet is actually a space that contains sound, filth and care for one's body, and it is the concentration or essence of Japanese life spirit. A company like TOTO can only be born in Japan with a high probability.