College Students' Online Entrepreneurship Story _ College Students' Entrepreneurship Case Story

In order to relieve the pressure of employment and fundamentally solve the problem of college students' employment, the CPC Central Committee, local governments and universities all encourage college students to start their own businesses, and promote employment through entrepreneurship, and have introduced many policies or measures to encourage and promote college students' entrepreneurship. Below I will answer the story of college students' online entrepreneurship for you, hoping to help you.

The Story of College Students' Online Entrepreneurship (I)

When the society enters the network era, your online store may become a new space, which can lead to a well-off society with only a little keyboard and mouse.

In the business activities of 100, the evolution of sales channels has gone through a process of bazaars, department stores, chain stores and online stores. Compared with the first three, online stores are the most innovative. It's an online shop. Its characteristics of low threshold and fast transaction have made many young people rush to realize their entrepreneurial dreams.

There is a craze for entrepreneurship on the Internet.

In less than a year, Song Yadan, a girl from Zhejiang Province, has put on a charming aura. Today, she is a female college student with more than 3 million yuan in working capital. In addition, she has to shoulder the livelihood problems of more than 50 people. Just a year ago, she was an ordinary student who often worried about living expenses. All this stems from her daily wish of "living expenses are not enough and I want to earn some pocket money".

At the end of April 2008, Song Yadan opened a shop on Taobao. The product she is trying to sell is a woman's dress designed by herself. The distinctive design attracts customers. 45 yuan's princess dress was sold at once 10. Since then, she has been looking for someone to process while designing, and she has to promote it online. Her wealth snowballed. In the Spring Festival of 2009, she registered her own factory. Now she is the core of a team, including assistants, workers, customer service staff and temporary photographers.

Song Yadan is just one of the young people who start their own businesses online. The Internet has brought unpredictable business opportunities to young people Song Like Ya Dan. For the purpose of changing reality, more and more people began to explore the experience of opening a shop online in Ya Dan, Song Like. The 2008 Online Shopping Market Development Report shows that Taobao created 570,000 direct and full jobs in 2008, which is equivalent to the total number of new jobs in Shanghai in 2008.

Entrepreneurship classes came into being.

As a new student, online shop meets the needs of young people who are brave in "early adopters". According to the published data, in 2008, Alibaba B2B involved 10.96 million e-commerce personnel of small and medium-sized enterprises, of which 60% were in the age group of 23-32, and more than 60,000 were in the age group of 18-22, accounting for 12%.

Today, more than 65,438+000 colleges and universities in China rely on e-commerce platform to provide students with employment and entrepreneurial opportunities, and the cluster effect of online entrepreneurship is taking shape. Among many schools, Zhejiang Yiwu Industrial and Commercial College, Hebei Finance College, Beijing Union University and Zhejiang Normal University have achieved initial results. In the "Entrepreneurship College" of Yiwu Industrial and Commercial College in Zhejiang Province, 1200 students set up shop on Taobao to start businesses. They enjoy the supply platform, business information and logistics system. Among them, there are 400 diamond sellers, with a per capita monthly income of 3,000 yuan. In Hebei University of Finance, with the help of teachers, 200 students use e-commerce platform to provide network promotion and services for local small and medium-sized enterprises using e-commerce. In addition, 60 students from Beijing Union University provided online marketing services for SMEs through Alibaba, with a favorable rate of 90%.

Among this group of entrepreneurs, Yang Fugang of Zhejiang Yiwu Industrial and Commercial College has become a model set by the school. 1985 was born with several hundred thousand fixed assets. In May 2007, with the help of the natural advantages of Yiwu small commodity market, he opened a shop on Taobao.

Now Yang Fugang's Taobao shop has a monthly net income of 30,000 yuan. He is often busy until 3 am. Get up at noon 1 1, and then take orders, package, deliver goods and purchase goods. He also hired several customer service staff and gave them 1600 yuan every month. Because he often faces daily online shopping orders of 100 and monthly turnover of about 200,000.

Zhejiang Yiwu Industrial and Commercial College also encourages students to open stores and start businesses online. The school stipulates that entrepreneurial practice can be credited, and Yang Fugang has earned 6 credits with his own entrepreneurial achievements.

Incorporate into the category of employment statistics

On June 3rd this year, Zhejiang Provincial Department of Education began to "correct the name" of online stores for college students, and identified online stores with good performance as self-employed. This means that college students who open online stores can not only enjoy the same employment treatment as ordinary college graduates, but also get more policy support.

According to the notice of Zhejiang Provincial Department of Education, all full-time graduates of ordinary colleges and universities who have opened online stores in Zhejiang Province and have not yet obtained business licenses can apply to the school for recognition, which will be finally approved by the Provincial Department of Education.

This move by the Zhejiang Provincial Department of Education has inadvertently enhanced the social recognition of online stores through administrative power. Peng Weibin, director of the e-commerce department of Hangzhou Normal University, said that there are not a few college students who open online stores with a monthly income of 6,000 to 8,000 yuan, but no matter how good the business is, some people still think that opening online stores is "doing nothing" and only finding a suitable position can be considered employment.

In the field of physical entrepreneurship, college students face many thresholds, and the success rate does not exceed 10%. The low threshold of online entrepreneurship increases the speed at which entrepreneurs accumulate wealth. According to Jia Shaohua, president of Yiwu Industrial and Commercial College, 15% of the students graduated to be small bosses this year, among which 13% graduated to be small bosses who opened online stores, and some even hired more than 10 employees.

The Story of College Students' Online Entrepreneurship (2)

After graduating from Xiaoxue University, a post-90s girl in Shenyang opened her own snack shop. But unlike physical stores and online stores, Xiaoxue's business scope is on WeChat and Weibo. After operating for half a year, Xiaoxue has nearly 100 regular customers, and she often shares her business experience online.

When Xiaoxue just graduated, she didn't want to work in an office building, but wanted to start her own business. When she told her parents the idea, she got their support. Her father said that it's all work. As long as you are willing to work hard and run your own shop well, your mother and I will support you. ?

With the encouragement and financial support of parents, Xiaoxue started a business with 50,000 yuan. But relatives and friends are not optimistic. They always think that Xiaoxue should find a stable job. ? When I first opened the store, customers didn't trust me either. After all, I don't have a physical store, but I work hard and never fool around. After a long time, everyone gradually recognized it. ? Xiaoxue said that there are more and more WeChat friends, and everyone recommends them to her, so the business is getting better and better.

Sometimes in order to save freight, Xiaoxue will ride a bike or take the subway to deliver goods. Most of my buyers are office white-collar workers, about my age, or several years older than me. After several deliveries, we all became friends, and they would invite me to their party, making me feel that I am both? Extra? Personnel, one of them. ?

Because buyers often ask questions on WeChat, Xiaoxue almost never leaves her mobile phone and often returns messages while eating. Once, a buyer was in a hurry to receive the goods, and Xiaoxue was sent to him with a high temperature of more than 30 degrees Celsius. Seeing Xiaoxue sweating and her hair sticking to her face, the buyer said, Let's be sisters in the future. In my spare time, I can also help you sell goods! ?

She must personally taste the snacks sold by Xiaoxue Store before sending them to the buyers. Coupled with her experience, many customers like this mode of operation. I will write down all my experiences and match them with pictures, so that everyone can buy them according to their own preferences. My pictures are also true, so that although I don't have a physical store, customers will have the opportunity to experience them. ?

Xiaoxue said: After my customer base is more stable, I plan to open a shop in the office building, so that I can be closer to customers and know their needs in time. ?

The Story of College Students' Online Entrepreneurship (3)

On June 9, 2005, 165438+ Hebei Juxian Entrepreneurial Culture Development Co., Ltd. was established on the fourth floor of Jinwei Office Building in Handan City. This is the first enterprise in Hebei Province that relies on colleges and universities to devote itself to the field of campus culture communication. It is a professional company that integrates campus market investigation and analysis, campus activity planning, college students' quality development training, vocational training and talent recruitment. In a short period of one year, the company has 8 full-time employees and 0/5 salespeople, with a registered capital of 65,438+10,000 yuan.

It is worth mentioning that the manager of the company is actually a 24-year-old college student, who has just left the university gate. With admiration and curiosity, the author approached him? Gao Ming, graduated from Hebei University of Engineering in 2004.

Looking back on the entrepreneurial experience, everything is full of hardships.

On the eve of graduation in 2004, Gao Ming, like other students, was looking forward to finding a job with stable income. But it backfired. When I was at a loss, a bold idea suddenly appeared in my mind? Start your own business. After careful consideration, he began to act. Entrepreneurship is indispensable for a college student who has just left campus. Teacher Gao Ming commented on him: Gao Ming is a thoughtful and capable student, more mature than his peers and thinking further. ? After four years in college, Gao Ming went out to experience the society and worked as a product salesman, advertising salesman, magazine editor, reporter, promoter and tutor. These experiences have increased his social experience, enhanced his practical ability, and also increased his chips for the road of self-employment. He invested all the 65,438+3,000 yuan he earned after several years of work.

May, 2004 18, the first entrepreneurial organization for college students in Hebei province? Juxian College Students Entrepreneurship Club was established. Founded two months ago, the club has absorbed more than 70 members and provided more than 200 jobs for college students, including tutor, promotion, salesman and salesperson. However, behind the booming business, problems such as lack of management experience and financial confusion continue to emerge, which eventually led to the failure of the first venture. This day is Gaoming's birthday.

Gao Ming didn't want to fail. He believed that where there is a will, there is a way, so he began to think of ways to achieve it? Make a comeback? . Finally, when I was selling PHS, I talked to a person in charge of business. College Students' Entrepreneurship Club? After listening to this institution and its development prospect, the person in charge was very interested and gave corresponding guidance, which strengthened Gaoming's confidence in starting a business again.

During this period, Gao Ming found the person in charge many times and talked with him sincerely? College Students' Entrepreneurship Club? The detailed planning and some feasible schemes are listed. Perseverance, perseverance, finally moved the person in charge and invested 14000 yuan for it. 165438+1On October 9th, Juxian Entrepreneurial Culture Development Co., Ltd. was established, and Gaoming started a second venture.

The road to self-employment can also be successful.

A year passed in a blink of an eye. Gao Ming and his partners created wealth and value with their own hands with full entrepreneurial enthusiasm, and built a expressway between campus and society. Now the company continues to develop and has established Juxian Talent Information Consulting Center and Juxian College Students Entrepreneurship Club. In March 2006, the company also edited and published an information publishing platform connecting society and universities? Juxian Entrepreneurial Newspaper aims to convey employment practice information and employment and entrepreneurship information to college students more directly.

Looking back on the efforts made, in the face of the achievements made, Gaoming's entrepreneurial pace has not stopped. In order to continue to expand Juxian company, he ran around and found a better partner, becoming the largest comprehensive portal in Handan? Handan window talent channel special agent. Through extensive contact and further communication with universities and many enterprises, the talent channel has been developed and expanded. At present,12,000 enterprises from 20 provinces and cities such as Handan, Xingtai, Shijiazhuang, Baoding, Beijing and Guangdong have registered, covering more than 50 industries such as machinery manufacturing, textiles, real estate, commerce, transportation and food, and there are more than 20,000 recruitment information and job resumes in the talent pool.

Leading the new trend of online job hunting and boosting college students' employment

Based on the traditional online job hunting, the entrepreneurial team headed by Gao Ming has further innovated and developed a series of value-added services such as telephone job hunting and telephone recruitment, which really facilitates the job hunting of enterprises and individuals and is more conducive to the communication of information between the two sides.

Telephone job hunting is a brand-new personal job hunting information publishing platform of Handan Talent Network, and it is also the further development and extension of online talent information publishing mode. Job seekers can call the designated telephone hotline by telephone to inform the operator of their gender, age, work experience, education, English level, desired position, job hunting area and required treatment or enter the voice prompt operation. Then, according to the information provided by the job seeker, the other party selects about ten pieces of real-time recruitment position information to the job seeker from the tens of thousands of latest recruitment information data in Handan Talent Network database through the computer, which fully embodies personalization and privacy.

The biggest feature of this job-hunting service card is that it applies telephone to online recruitment, so that people who are inconvenient to access the Internet or do not know computers can also find jobs through the Internet, eliminating the restriction that online job hunting can only be realized by using the Internet. Compared with traditional job fairs, media advertisements, online recruitment and headhunting service, the telephone job search service is smoother and more targeted.

When talking about his own entrepreneurial experience, Gao Ming said seriously. Choosing the right business project is the first difficulty. Due to their lack of work experience and ignorance of the market situation, college students often fail to start their own businesses because they choose inappropriate projects. ? Therefore, combined with his own experience, he suggested that college students choose industries that they are interested in and have a certain understanding of. ? With the direction of development, the next crucial thing is capital. There are many sources of funds. If you lack start-up capital, you can find a suitable investor. As long as your project is good, you will find investors, but only if you have a good and feasible plan. ? Finally, Gao Ming said with a smile. If each of us give full play to our initiative, pay attention to accumulating experience, increase social experience, and show courage at critical moments, we will certainly make a difference. "。