Ice and snow consumption has become a hot spot in the Spring Festival in 2022.

Ice and snow consumption has become a hot spot in the Spring Festival in 2022.

In 2022, the consumption of ice and snow in the Spring Festival became a hot spot. According to the data of the Ministry of Culture and Tourism, during the seven days of the Spring Festival holiday in 2022, there were 25,654.38 million domestic tourists, down 2.0% year-on-year, and the consumption of ice and snow in the Spring Festival in 2022 became a hot spot.

In 2022, the consumption of ice and snow in the Spring Festival became a hot spot. 1 When we met the Winter Olympics in the Spring Festival, the tourist atmosphere was strong. According to the data from the data center of the Ministry of Culture and Tourism, in the seven days of the Spring Festival holiday in 2022, the number of domestic tourists was 2,565,438+million, down 2.0% year-on-year, and returned to 73.9% and 438+09 in the same period of the Spring Festival holiday in 2065 according to comparable caliber; Domestic tourism revenue was 289 1.98 billion yuan, down 3.9% year-on-year, and recovered to 56.3% during the Spring Festival holiday of 20 19.

During the Spring Festival holiday, visiting relatives and friends, urban leisure, rural holiday and ice and snow leisure have become the mainstream of the market. The rising popularity of ice and snow tourism has become a new highlight of this year's Spring Festival holiday tourism. Driven by the warm winter Olympic atmosphere, the ice and snow tour, which focuses on ice and snow projects, has become a fashionable and trendy way to play during the Spring Festival holiday in the Year of the Tiger. Beijing, Liaoning, Jilin, Zhejiang, Sichuan, Xinjiang and other 14 ice and snow themed sports tourism boutique routes were released during the Spring Festival holiday, bringing hot peripheral skiing, hot springs, intangible cultural heritage, research, food, hotels and other formats. Scenic spots such as Jinshanling Ski Resort in Luanping, Hebei, Harbin Ice and Snow World in Heilongjiang and Tianzhu Mountain Ski Resort in Anhui are popular. Hubei Shennongjia combines ice and snow tourism with sports, festivals and homestays, creating a combination product of "skiing+snow appreciation+Chinese New Year+staying in homestays". Yuntai Mountain Scenic Area in Jiaozuo, Henan Province resumed its opening on New Year's Eve, attracting a large number of tourists to experience the fun of ice and snow tourism at the ski resort at the "doorstep".

During the Spring Festival holiday, the ice and snow activities in Beijing are extremely hot. The 60 "punch-in points" and punch-in activities in the city's winter Olympics and Spring Festival landscapes attracted many people to participate. Many scenic spots, parks and snow resorts have launched ice and snow themed activities, attracting many tourists. Ice and snow activities are as important as traditional activities. Winter Olympics and festivals have become the main theme of holiday tourism consumption in Beijing.

The mode of "Zhou Bianyou+Deep Tour" is outstanding, and the trend of short-distance tourism quality and personalization is outstanding. The data shows that during the Spring Festival holiday in 2022, the proportion of intra-provincial and inter-provincial tours was 78.3% and 2 1.7% respectively. Short-distance leisure activities such as go on road trip, parent-child tour, theme park tour, ice and snow tour. It has obviously increased, and finding the "taste of the year" in the local area has become the choice of more and more people for the New Year. Short-distance leisure activities such as booking tour guides, exquisite camping around, renting a car and driving a local tour, and exquisite travel photography have been upgraded, and quality and personalized products are more suitable for the Spring Festival travel needs. "B&B is the destination" and "B&B Tang Chi" have become an important way for families and parents to travel during holidays. Single-family homestays are popular, and "including a small courtyard for the New Year" has become a fashion. According to the data of a B&B platform, during the Spring Festival of 2022, the orders of single-family B&B increased by about 56% compared with the Spring Festival of 20021year. The booking of country hostels in Beijing is hot, which is 4 times higher than that of 202 1, showing the trend of "one room is hard to find".

Traditional folk culture is organically integrated into the Spring Festival activities, and the cultural atmosphere for welcoming the Spring Festival is strong. Various places are decorated with lanterns and colorful decorations, and ancient villages and towns are dotted among them. Traditional elements such as New Year pictures, Spring Festival couplets, window grilles, temple fairs, dragon dances and lion dances create a strong "flavor of the year", and activities such as blessing in temple fairs, non-legacy experiences and folk greetings are deeply loved by tourists. Sanxingdui cultural relics set off a museum tourism boom in CCTV Spring Festival Evening, and the "Museum New Year" gradually matured and formed a brand. The rural market in northern Anhui took turns to stage wonderful programs, such as drum in Shouxian County of Huainan, Sizhou Opera in Sixian County of Suzhou, and Taihe Lion Lantern, which attracted many surrounding tourists. Various parts of Fujian have carried out colorful theme activities around the "Fu" culture.

In addition, digital technology has enriched the cultural and tourism experience, and various online cultural service activities such as cloud exhibitions, cloud Spring Festival Galas, cloud lectures and cloud performing arts have been actively carried out at all levels. Shaanxi launched the online tourism activity of "Yunxiang Culture Healthy New Year" to benefit the people. Jinan, Shandong Province organized a series of online activities of "Shang Yun Quancheng Yunyou Jinan". Hebei, Shanxi, Shanghai, Jiangsu, Guizhou, Yunnan and other places will strengthen the application of smart tourism technology to facilitate tourists to obtain information such as reservation, flow restriction, epidemic prevention and control, and management services. Through the official WeChat official account of the scenic spot, and using big data to guide tourists to travel at the wrong peak, scientific management and intelligent current limiting are realized.

In 2022, the consumption of ice and snow in the Spring Festival became a hot spot. 2. The overall tourism data of the Spring Festival is relatively weak, which is mainly affected by factors such as repeated epidemics and local Chinese New Year. According to the data of the Ministry of Culture and Tourism, during the 7-day Spring Festival holiday in 2022, the number of domestic tourists was 2,565,438+million, down by 2.0% year-on-year, and returned to 73.9% and 438+09 in the same period of the Spring Festival holiday in 2065 according to comparable caliber; Domestic tourism revenue was 289 1.98 billion yuan, down 3.9% year-on-year, and recovered to 56.3% during the Spring Festival holiday of 20 19.

In 2022, Spring Festival travel rush's policy of returning home tends to be flexible, and the number of people returning home increases greatly. 65438+ 10/5, the Ministry of Transport predicts that in 2022, Spring Festival travel rush will send passengers165438+800 million, with an average of 29.5 million passengers per day, an increase of +35.6% compared with 20021,and compared with the epidemic situation. Combined with the above tourism data, the growth of passenger flow mainly comes from returning home, benefiting from the relatively flexible return home policy this year. Except for the middle and high-risk areas and the North Winter Olympics, the control in other areas is relatively normal and loose.

Short-distance local tourism is still the main body, and Hainan and Northeast China are relatively hot. According to the data of the Ministry of Culture and Tourism, during the Spring Festival holiday in 2022, the proportion of intra-provincial tourism and inter-provincial tourism was 78.3% and 2 1.7% respectively. With the epidemic under control, short-distance local tourism is still the main body. At the same time, there are also some prominent tourist destinations, such as Hainan, Northeast China and other places with high heat.

Duty-free: under the preferential activities, duty-free sales increased by more than 30%. According to the data of Hainan Provincial Department of Commerce, from 10 to February 5, the total sales of duty-free shops in the province 10 was198.3 billion yuan, an increase of over 30% compared with 20021Spring Festival. Among them, tax-free sales amounted to 65.438+82 billion yuan; The number of duty-free shoppers was 277,800, an increase of nearly 40% compared with 20021Spring Festival. The quantity of duty-free goods purchased is 165 1700.

Hotels: In-situ Chinese New Year and returning home for Chinese New Year jointly promote hotel demand, and theme-featured resort hotels are very popular.

According to Ctrip platform data, as of February 5th, the popularity of hotel search continued to rise during the Spring Festival, with a year-on-year increase of 8 1%. In the local New Year, local hotel orders account for about 60%; After returning home for the Spring Festival, the order volume of country hotels increased by 1 times compared with last year's Spring Festival. Theme-featured resort hotels are booming, and the number of reservations in destination cities such as Xinjiang, Hainan and Jilin is increasing. During the Spring Festival, theme resorts are very popular. The orders of theme hotels such as hot springs and parent-child hotels are expected to account for 55% and 12% of the total orders respectively.

Retail and catering: the local New Year will drive offline consumption, and the Winter Olympics will bring prosperous ice and snow consumption. Under the local New Year, offline consumption in some key provinces and cities picked up. For example, during the Spring Festival in Shanghai, the city's offline consumption payment was 3.71100 million yuan, an increase of 28.6% over the same period of 20 19 of the lunar calendar, of which the offline consumption payment of catering industry was 3.92 billion yuan, an increase of 8.7% over 200219. Driven by the Winter Olympics, the enthusiasm for ice and snow consumption is high. Alibaba's Spring Festival Consumption Trend Report of the Year of the Tiger shows that from New Year's Eve to the fourth day of the first month, Tmall ski equipment increased by over 180% year-on-year, and ice sports categories increased by over 300% year-on-year.

In 2022, the consumption of ice and snow in the Spring Festival became a hot spot, and the Spring Festival holiday in the Year of the Tiger came to an end. On February 6th, reports released by several online travel platforms showed that during the Spring Festival of the Year of the Tiger, the trend of local travel was obvious, and parent-child orders accounted for a high proportion. The Winter Olympics has driven "ice and snow tour" to become the hottest theme.

Spring Festival travel rush's travel volume increased by more than 30% year-on-year, and some airline tickets were cheaper than train tickets.

On February 6 th, returning tourists from all over the country concentrated on returning. According to the data of Qunar, compared with previous years, the peak day of round-trip passenger flow in Spring Festival travel rush has been advanced this year, and passengers will leave for home on the second day of New Year's Day. Judging from the pre-sales, this year's return peak is concentrated on February 6. Compared with165438 on October 28th+the peak day of returning home before the Spring Festival, the return trip on February 6th is nearly 20% higher.

According to the data of the same journey, the number of returnees before the Spring Festival this year increased by more than 40% compared with the same period of last year, including air tickets increased by 23%, train tickets increased by 4 1% and bus tickets increased by 195%.

According to the data of where to go, as of February 6th morning 10, the number of trips in Spring Festival travel rush this year has increased by over 30% compared with that in 20021and the number of air passengers has increased by over 40% year-on-year.

However, even at the peak of the return trip, air tickets on some routes are cheaper than train tickets. According to the data of where to go, the ticket payment prices of Guangzhou-Shanghai, Chengdu-Beijing, Qingdao-Shanghai and other routes departing on February 6 are lower than those of high-speed rail tickets.

According to the report released by Ctrip, Shanghai, Beijing, Shenzhen, Guangzhou, Chengdu, Hangzhou, Sanya, Chongqing, Nanjing and Haikou are among the top 10 destinations in Spring Festival travel rush.

Local hotel orders account for about 60%, and it is hard to rent a hotel room.

Reports from many online travel platforms show that due to the epidemic, the trend of "local tours" and "homestays" during the Spring Festival of the Year of the Tiger is obvious.

According to Ctrip platform data, as of February 5th, the popularity of hotel search continued to rise during the Spring Festival, with a year-on-year increase of 8 1%. The trend of local tourism is obvious, with local hotel orders accounting for about 60%. During the Spring Festival, the orders of theme hotels such as hot springs and parent-child hotels are expected to account for 55% and 12% of the total orders respectively.

Tongcheng's data also shows that the reverse passenger flow during the Spring Festival of the Year of the Tiger is superimposed on local tourism demand, and the proportion of local hotel reservations is as high as 46%. At the same time, "family hotel" has become a new choice for urban residents to receive family members visiting relatives in the opposite direction and enjoy the New Year atmosphere. Among them, ski resorts, hot springs and other theme resorts are most popular with tourists, followed by seaside resorts with excellent scenery.

According to the data of Qunar. com, the proportion of short trips and excursions in the Spring Festival this year has reached more than 70%, and the number of hotel reservations in the Spring Festival in 2022 is nearly four times that of 202 1.

On the other hand, "keeping the yard for the New Year" has also become the "new fashion" for the Spring Festival in the Year of the Tiger.

According to Tujia B&B data, during the Spring Festival, the B&B order transaction volume of rented courtyards or villas nationwide increased by 50% compared with 202 1 Spring Festival. Among them, some boutique homestays around Shanghai and Beijing have been booked out one month in advance, and there is a phenomenon that "one hospital is hard to find" during the Spring Festival of the Year of the Tiger. On the Tujia B&B platform, the average stay time of passengers living in the small courtyard is more than 2 nights, and the average order price is more than 7,000 yuan.

In addition, "celebrating the New Year on the spot" also led to "takeaway New Year's Eve". Meituan's takeaway data shows that during the Spring Festival this year, the search volume of keywords such as "New Year's Eve" and "Spring Festival" increased by17% year-on-year; In the Spring Festival of the Year of the Tiger, the number of take-away merchants offering New Year's Eve dinner increased by 200% compared with last year's Spring Festival, and the sales volume of New Year's Eve dinner dishes increased by 143.25% year-on-year.

The Winter Olympics promoted the "ice and snow tour", and "after 00" became the main force of the Spring Festival ice and snow tour.

On February 4th, the Beijing Winter Olympics officially opened, and the Winter Olympics also promoted the "ice and snow tour" as the most popular amusement theme during the Spring Festival of the Year of the Tiger.

Ma Honeycomb Big Data shows that the "Winter Olympics Effect" drives cities rich in ice and snow resources to lead the Spring Festival holiday. "One-day tour" is the first choice for travel, and 70.8% of young people choose local cities or suburbs for "one-day tour". "Double Olympic City" Beijing ranks first among the popular cities during the Spring Festival holiday. The average search popularity of the Beijing Winter Olympics increased by more than 2 15%, and the search popularity of the Winter Olympics mascot "Ice Shield" was even higher than 300%.

Tongcheng Tourism Big Data shows that during the Spring Festival this year, the order volume of national ice and snow scenic spots increased by 68% compared with the same period of last year. Flying pig data shows that the order volume of ice and snow tourism related commodities in the Spring Festival of the Year of the Tiger has increased by over 30% compared with last year's Spring Festival. On the Ctrip platform, ticket orders for ice and snow and ski resorts increased by nearly 40% year-on-year.

Skiing in hot springs soaked in ice and snow, after experiencing the extreme of ice and fire, has also become a new way for young people to unlock ice and snow tourism. Flying pig data shows that the order volume of "ice and snow+hot spring" combination goods in the Spring Festival increased by over 40% year-on-year. In addition, Ctrip platform data shows that as of February 5, the booking volume of ski theme hotels during the Spring Festival increased by 54% year-on-year.

The data shows that "Generation Z" (a generation born between 65438-0995-2009) is becoming a new force in ice and snow tourism.

Flying pig data shows that the booking volume of ice and snow tourism in the Spring Festival after 00 increased by over 80% year-on-year, far exceeding other age groups. The same travel data also shows that young people prefer to try ice and snow sports, and "post-90 s" and "post-00 s" account for more than half of the people who book ice and snow sports scenic spots.

It is worth mentioning that data from several online travel platforms show that women account for 60% of the orders for ice and snow tourism in the Spring Festival.

Wu Ruoshan, a special researcher at the Tourism Research Center of China Academy of Social Sciences, believes that since the Beijing Winter Olympics is held at the same time, ice and snow tourism has become the hottest tourism format during the Spring Festival of the Year of the Tiger. Ice and snow sports tour, ice and snow folk tour, ice and snow leisure tour, indoor ice and snow tour and other types of products bring many choices for tourists to enjoy ice and snow. New subdivision formats such as ice climbing, curling and extreme sports on snow will attract more young people's attention. Compared with northerners' familiarity with ice and snow, southerners are more curious and expecting ice and snow. In recent years, with the gradual increase of ski resorts in the south, the "potential" ice and snow consumption demand in the south is gradually released, and ice and snow tourism has become a real "national tourism".