Business plan of environmental protection project

Business plan of environmental protection project

Entrepreneurship is a process in which entrepreneurs make efforts to optimize and integrate their own resources or resources that they can own, thus creating greater economic or social value. The following is the business plan of environmental protection project I brought to you, hoping to help you.

Business Plan of Environmental Protection Project 1 I. Background Overview

In the society of 2 1 century, with the further opening of the market, more and more fashionable furniture appeared. After the basic needs of life have been met, some people began to pay attention to the quality of home life, especially the impact of home products on health, so people gradually paid attention to environmental protection furniture, and the trend of green consumption also promoted the development of environmental protection furniture. Environmentally-friendly home refers to furniture which is based on ecological industry, reasonably developed and produced by using natural materials, can meet the specific needs of users, is beneficial to users' health, and has high cultural background and scientific and technological content. It contains several meanings: first, the home itself is pollution-free and non-toxic; Second, it should have high artistic connotation and aesthetic function, echo with interior design, and create a harmonious and beautiful home office environment; Third, it is easy to recycle, treat and reuse. When furniture is no longer used for processing, it will not pollute the environment.

Innovation is the guarantee to achieve environmental protection. With the development of society and the improvement of people's income level, people pay more and more attention to creative home. Creative home refers to a home product that meets the practical function of the product itself and integrates fashion and personalized pursuit in appearance design. The product touches people's hearts with its unique design, which combines the innovation and inspiration of designers. Meet people's high requirements for living environment and quality of life. The charm of creative and fashionable home can relieve some pressures in life and increase the fun of life and work. The combination of creativity and environmental protection will be the trend of social home market. Its cost is huge and it is not easy to be accepted by the general public. The main consumer market in the early stage was high-income people. However, the broad market for its future development, the progress of science and technology and the support of government policies will all prompt it to reduce its price. Therefore, its development prospect is very considerable.

Second, the product features

1. Material: Generally speaking, creative and environmentally friendly household items are carefully made of light and environmentally friendly materials. Organic materials are widely used, non-toxic and tasteless, and many high-tech new materials are also used in some high-end creative household items. Meet people's requirements for pursuing health and fashion.

2. Product functions: Creative home products emphasize the combination of functions, and many products have diverse functions, integrating appreciation and practicality. For example, the position of cabinets gradually changes, the size of drawers and sofas gradually changes, and the color gradually changes. Different bright colors of furniture and transparent materials form a color group that changes with the change of light, so that people can enjoy the game of color change in different combinations. Meet your needs of combining practicality and functionality.

3. Product market: the market of creative home products is rare, which embodies the concept of individuality. According to the functional requirements and modeling factors of home, our products use the theory of form composition and color composition design, and combine with ergonomics, materials science, technology and other related disciplines to organically create a home modeling with reasonable structure, beautiful modeling and functional requirements.

4. Price strategy: Consumers mainly aim at young people who pursue efficiency and fashion, and provide different products at reasonable prices according to their hobbies and needs, so that customers can get the most satisfactory service.

Third, the market

In recent years, the creative household products industry has exploded with great potential and broad market prospects-new houses need to be renovated, old houses need to be renovated, wedding rooms need to be renovated, children's rooms have a new look every year, and families and houses will continue to buy, change rooms and decorate. Decoration, storage, kitchen and bathroom, gift ornaments, etc. They are all necessities of life, consuming a lot and updating quickly. The home market of 65.438+0.4 billion people contains unparalleled huge business opportunities.

According to the survey, in the next five years, the capacity of China fashion home market will reach a new high every year, and it will be listed as the next five gold industries 10! More than 35% of urban households in China said they would buy fashionable and creative household items. Relevant persons said that with the continuous development of China's economic level and the rapid growth of per capita annual income, the demand for creative home products has increased rapidly.

Fourth, competition.

Business purpose:

1. Meet social needs

2. Create employment opportunities

3. Promote employee development

4. Building social capital

5. Promote social development

Analysis of competitors: Ordinary furniture contains harmful gases such as formaldehyde, which is harmful to human health, especially to children. Now children are the only hope in the family, and good health is very important. Creative environmental protection home is not only convenient to use, but also has multiple functions, which not only improves the utilization rate of unit area, but also is harmless to human health, and realizes the pursuit of high efficiency and health of modern young people.

Competitive advantage: Faced with the current high housing prices, many young people have become a huge problem, and small apartments have become the first choice for these young people. The multifunctional, convenient and compact design of creative and environmentally friendly furniture greatly improves the utilization rate of unit area, and also adapts to the fast-paced lifestyle of modern young people, which is convenient for disassembly, storage and handling. Its generous and concise visual effect conforms to the aesthetic vision of modern young people.

Verb (abbreviation for verb) marketing

Relying on scientific management to improve product quality; Strengthen technology research and development, reduce sales prices and expand consumer groups; Integrity management, establish a good sales image; Mainly based on online store sales, saving sales links and costs, and opening a conjoined physical store after becoming bigger and stronger; In addition to earning commission income by developing customers, the company will also invest its own funds reasonably to gain income, and later develop chain stores in China.

(1) marketing strategy:

1. Improve the quality of environmental protection household products by scientific management;

2. Strengthen technology research and development, reduce the sales price of environmentally-friendly houses and expand consumer groups;

3. Manage with integrity and establish a good sales image;

4. Mainly focus on online store sales, save sales links and costs, and then open a conjoined home entity store after becoming bigger and stronger;

In addition to earning commission income by developing customers, the company will also make reasonable investment in its own funds to gain income, and later develop chain stores in China.

(2) Marketing channels:

The channel or way of transferring household products from producers to consumers is a commercial organization composed of a series of interdependent organizations. That is, the channel formed by the connection of all links in the circulation process of products from producers to users. The starting point of sales channels is home manufacturers, and the end point is users. The intermediate links include various wholesalers, retailers and commercial service organizations (such as brokers and trading markets).

1. The sales method with its statement is particularly effective for some household products with specific functions or forms, and you can specifically introduce where the environmental protection and health of the home are.

2. Exhibition sales: With the development of green industrial economy, many green homes regard exhibitions as one of the channels for business development. Exhibition can not only promote the promotion of green home products, but also gather many brands and manufacturers, and also talk about cooperative distribution and find franchisees. In addition, it can attract consumers and promote sales.

3. Join the brand store: The brand store of creative green home has the most affinity among many home brands, and has won the recognition of modern people for its novel style and healthy design.

(3) personnel promotion: training employees to improve their eloquence and ability. Implement various methods: conference promotion, counter promotion and door-to-door promotion. Communicate with customers about the environmental protection of green homes. Pay attention to the flexibility of promotion, meet the diversified needs of customers for environmental protection, and the sales staff will give feedback and statistical information to facilitate the design of the next designer. Only in this way can we achieve triple promotion, that is, meet the requirements of consumers, protect the environment and achieve the purpose of project promotion.

(four) marketing public relations: accurately grasp the government, enterprises and other social information, and establish and maintain good relations with them; Strengthen exchanges and communication with TV stations, newspapers and the Internet.

1. Building the market atmosphere before the implementation of product advertising

2. Create news through advertising

3. Provide customers with new value-added service solutions.

4. Establish effective channels between products and customers.

5. Control the views of advocates of consumption tendency

6. Borrow the social influence of non-profit organizations.

(5) Price: Facing the demand of high-consumption people, we should keep the price of green homes at a certain high cost, and rely on technology to reduce the price of most environmentally-friendly homes so that the general public can also consume.

(VI) Commodity display: In the physical store, simulate the office or living environment, and use creative and environmentally friendly home layout to create an efficient office atmosphere and a comfortable use environment. Establish a simulated 3D effect on the Internet. In the virtual design environment, customers can choose their favorite homes for simulation and trial use.

(7) Service: innovative service delivery system (having consumer market segments defined by specifications, and designing services in strict accordance with the different needs or expectations of consumers in each market segment). Set up customer communication and complaint hotline; Implement door-to-door delivery and after-sales payment; Provide on-site installation and after-sales professional services for professionals; Online service to introduce and explain products to employees.

(8) Transportation: In terms of online sales, strengthen cooperation with express delivery companies and implement door-to-door delivery; Physical store sales, cooperation with transportation companies, express delivery. (Green Logistics: The essential content of intensive resource green logistics is also one of the main guiding ideology for the development of logistics industry. Enterprises can improve resource utilization and reduce resource waste by integrating existing resources and optimizing resource allocation. Fuel consumption and tail gas emission in the process of green transportation are one of the main causes of environmental pollution caused by logistics activities. Therefore, in order to build green logistics, we must first make a reasonable layout and planning of transportation routes, and achieve the purpose of energy saving and emission reduction by shortening transportation routes and increasing vehicle loading rate. In addition, we should pay attention to the maintenance of transport vehicles, use clean fuel, and reduce energy consumption and exhaust emissions. On the one hand, green storage requires that the location of the warehouse should be reasonable, which is conducive to saving transportation costs; On the other hand, the warehouse layout should be scientific, so as to make full use of the warehouse, maximize the storage area and reduce the storage cost. Green packaging Green packaging can improve the recycling rate of packaging materials, effectively control resource consumption and avoid environmental pollution. )

(9) Credit management: Pay attention to the word-of-mouth of online customers and punish unqualified promoters in online and physical stores.

Intransitive verb finance

The registered capital of the project is 6,543,800 yuan+200,000 yuan, all of which is raised by shareholders.

The initial project needs to raise 550 thousand yuan. Among them, shareholders raised 450,000 yuan and private loans 654.38+10,000 yuan as follow-up funds. This fund is mainly used for: operating right fee 1 10000, advertising fee of 55,000,050,000 for website construction and maintenance, and office rent and equipment purchase fee of 45,000.

15,000 yuan is used as interest expense generated by private lending,100,000 yuan is used as self-operated business,1100,000 yuan is used as salary reserve for employees of the company, and the rest100,000 yuan is used as daily expense reserve.

Business Plan of Environmental Protection Project Part II I. Overview of the Plan

The problems of greenhouse effect and global warming follow one after another. In the current environment, the energy problem has become a serious problem facing the whole world, especially developing countries. It is also difficult to change the energy system in developing countries. It is important for developing countries to pay attention to short-term policies, but it is restricted by various internal and external factors, and the old and new problems overlap. Therefore, promoting the environmental protection system is the fundamental solution. Therefore, in the future, energy-saving and environmental protection home appliances will inevitably become a popular trend. Today, China has become the world's largest home appliance manufacturing base and the largest home appliance consumption market, and the problem of energy conservation is more prominent. Therefore, China has formulated policies and measures such as energy efficiency standards and energy efficiency labels to promote energy conservation of household appliances, so as to save energy and protect the environment. At present, there are not many people engaged in it, but it is a new thing with great market potential and high returns, and it is a budding industry. With the enhancement of people's awareness of environmental protection, the demand for this product is increasing. Therefore, it has great advantages to seize the opportunity to independently create and develop household appliances.

Second, the company profile

Company name: Environmental Protection House

Estimated time of establishment: May 20xx

Estimated registered capital: 654.38+500,000 yuan.

Main business: providing all kinds of energy-saving and environmental protection products to all customers in need.

Contact information:

E-mail address:

Company philosophy: We only have one home, and it is up to everyone to take care of our home!

Third, product analysis.

(1) Hisense dual-mode fluorine-free inverter air conditioner (model: KFR-35GW/09FZBPC)

On the basis of the most advanced 360-degree full DC drive technology, many international leading technologies, such as golden section frequency, 10Hz- 150Hz ultra-wideband and green fluorine-free, are innovatively adopted, and two operation modes of "efficient power saving" and "long-term energy saving" are created, which can save more than 20% of power on the basis of frequency conversion energy saving, at the same time, the cooling and heating effect is better, and the service life of the compressor is longer.

Efficient energy-saving mode:

When the air conditioner is turned on, it automatically runs at the preset energy-saving operation frequency and reaches the set temperature in the optimal mode, which can save more than 20% electricity compared with the products of the same specification while ensuring the cooling and heating effect and speed; Long-term energy-saving mode: on the basis of pursuing the best comfort, the low-frequency operating frequency can reach 10Hz, and the energy efficiency ratio can reach 6.25, which is much higher than the new national standard of constant-speed air conditioning 1 energy efficiency (energy efficiency ratio 3.6). The operation gives consideration to constant temperature comfort and energy saving, and the effect is remarkable.

(2) Rong Sheng fifth-generation energy-saving star refrigerator (model: BCD- 179s/V)

With the new generation of Hfc-245fa/ cyclopentane composite foaming, VIP vacuum insulation panel, double-layer F-type high-efficiency wire-tube evaporator and other unique patented technologies, the daily consumption of a single unit is as low as 0.25 degrees, far higher than the national 1 energy efficiency level. According to the new national standard implemented in May of 20xx, the daily electricity consumption of a single unit is 0.77 kWh, and 1 year can save 28 1 kWh. According to the service life of the refrigerator, a refrigerator can save more than 3000 degrees of electricity. If this product can be popularized in the whole society, according to the current 250 million refrigerators owned by China residents, the whole society can save more than 70 billion kWh of electricity every year, which is close to the annual power generation of the Three Gorges Hydropower Station.

(3) Research on the application of diamond film electrode in ion washing machine.

Generally, metal oxide coated anode (DSA) is used as the electrolytic device of ion water cleaning machine. In this paper, boron-doped diamond film (BDD) electrode is used as the electrolytic anode of ion water cleaning machine. Through the analysis of its characteristic curve, the characterization of its parameters and the comparison with DSA electrolytic electrode performance, the cleaning experiment was carried out to verify its cleaning effect. This shows that the boron-doped diamond film electrode has more stable and better electrochemical characteristics, and is more suitable for being used as the electrolytic device of ion water cleaning machine. In addition, the ion water washing machine mainly electrolyzes water into alkaline ion water to wash clothes, and BDD electrode can achieve the effect of washing clothes without separating alkaline ion water from ion membrane.

(D) LED green lighting.

The era of LED green lighting has arrived. As a "world factory", China's emerging LED lighting has unlimited development potential.

According to statistics, only LED road, an energy-saving project, can save electricity generated by about one Three Gorges Dam every year in China. According to insiders, taking11/w as an example, the absolute advantage of this product is proved by figures: this energy-saving lamp consumes 294 kWh less than a 60-watt incandescent lamp with the same effect within a life of 6,000 hours, saving more than 160 yuan. The power consumption of LED is one eighth of that of incandescent lamp, and its brightness is also very good. Therefore, the wide application of LED lighting lamps in commerce, home, places and public areas is just around the corner!

Fourth, market analysis.

Energy conservation and environmental protection are the hottest topics in recent years. Food, clothing, housing and transportation, even the air we breathe and the sounds we hear are all contained in the energy-saving and environmental protection consciousness of ordinary people. Surveys in Beijing and Shanghai by relevant departments show that green products such as energy conservation and environmental protection have great potential in China market, and about 80% of consumers want to buy green products.

China has a population of1300 million, and 340 million families have formed a strong driving force for energy consumption, but at the same time, they have also formed an important cell of environmental protection and energy-saving industry. Foreign forecast: If the average household consumption in China is 2,000 yuan, there will be a market scale of 680 billion yuan. Even if only 50% of households consume, there will be a huge market cake of 340 billion yuan. Jiang Hong, researcher of the Science and Technology Department of the State Environmental Protection Administration, revealed that during the 11th Five-Year Plan period, the environmental protection industry in China is expected to grow at an average annual rate of about 15%. By the end of the 11th Five-Year Plan, the annual output value of China's environmental protection industry will reach 880 billion yuan, and China will become the world's largest environmental protection investment market in the 20th century.

Verb (short for verb) staff (introducing team members)

The team of our company consists of six capable and enthusiastic college students. They have complementary hobbies and specialties, but they are keen on environmental protection, with leading ideas and strong action ability.

Miss Wang, female, majored in product modeling, which is of great help to the research and development of small household appliances.

Miss Liu, female, is engaged in product sales and advertising industry. Engaged in direct sales salesman, direct sales supervisor, has been a regional manager in Xiangxi, with strong market planning, management and operation capabilities.

He Laoshi, male, packaging major, steady and well-connected.

Mr. Zhang, male, now lives in Changsha and has experience in store personnel and inventory management.

VI. Management system

1, the original agent set up a business counter and selectively took over 2 ~ 3 companies;

2. Open a 1 store in a market in Yueyang to engage in experiential marketing;

3. Develop the team of direct sellers and carry out community promotion and sales promotion activities;

4. Develop county-level dealers and expand their influence;

5, do community advertising, tracking services throughout;

6, the specialist is responsible for after-sales service.

In short, it is necessary to change "sitting in business" into "traveling in business" and take the initiative to replace passivity.

The staffing is as follows:

1, general manager 1, responsible for overall affairs.

2. Shang Chao Department has 1 store manager in charge of store management.

3. Shang Chao Department has a shopping guide to assist store managers in store management and sales.

4. The direct sales department should have 2 ~ 4 promoters to be responsible for the promotion of the community.

5. The after-sales service department has 1 full-time after-sales installation and maintenance personnel who specialize in after-sales work. (recruitment)

Seven, competition analysis

China home appliance enterprises have been increasing investment and strengthening research and development, and technological innovation has played a more significant supporting role in the development of home appliance industry. The continuous introduction of new functions and products has enabled the home appliance industry to overcome homogenization and let a hundred flowers blossom. However, in addition to the diversification and humanization of functions, the technological progress of home appliance industry should also pay more attention to the strengthening of energy-saving and environmental protection concepts and practices. Gree's innovative refrigerant proves that technological innovation should provide a feasible path with low carbon, low cost and high efficiency for the development of home appliance industry.

In the home appliance industry, well-known brands such as Gree, Rong Sheng, Haier, Midea, Panasonic, etc. Do a good job in energy-saving and environmental protection products. This is nothing more than a huge challenge for a small household appliance enterprise that has started again.

Eight, enterprise operation

Location: Yueyang City, Hunan Province

Compared with other big cities such as Changsha, Wuhan and Nanjing, Yueyang has the following characteristics:

1, the land is vast and sparsely populated, the economic development is slightly lagging behind, and the per capita purchasing power is not strong.

2, the store rent is cheap, which can save a lot of costs and let the price have more floating space.

3. There are no large-scale home appliance supermarket chains, such as Gome and Suning. At present, home appliance retail terminals are scattered, and local home appliance supermarkets have little influence.

4. Citizens buy more advertisements, and high-end brand-name products and cheap goods sell well, resulting in serious polarization.

Reason for selection:

1, a mature and stable market has lower survival risk.

2. Entrepreneurs and most league members are locals, familiar with people and places, understand dialects, and acquaintances are easy to handle affairs. 3. If we find that the market operation of the old agent is insufficient, we can innovate through channels, so as to obtain greater benefits.

Nine, sales strategy

Policy support is an important supporting force to accelerate the promotion of energy-saving products. In recent years, the state has implemented "saving energy and benefiting the people"

Business Plan of Environmental Protection Project 3 I. Name of the enterprise

Xx environmental protection technology co., ltd

Second, the entrepreneurial background

2 1 century is a rapidly developing competitive society. Facing the severe employment pressure and the growing demand for talents, entrepreneurship has become a new choice for college students. With their wisdom, college students have also created a lot of wealth for the society, which has been recognized by the society and become the leaders of the new century and new era. Moreover, the Ministry of Education also vigorously promotes innovation and entrepreneurship education in colleges and universities and college students' self-employment. Therefore, college students should give full play to their intelligence and put their hearts into action, although sometimes it is just an imagination, and they will certainly encounter various difficulties in the process of action. They should have the spirit of being more frustrated and more brave, and show the positive and high-spirited style of a new generation of college students.

This year, in the tide of the rapid development of China's market economy, the development and growth of the home appliance industry are also rising, and it can show a large-scale development overnight. However, while we are delighted with the rapid development of domestic household appliance enterprises in just 20 years, some problems in the industry also frequently appear: blind expansion of scale leads to overcapacity, household appliances are being eliminated and updated day by day, and abandoned old household appliances are accumulating more and more. We know that among the thousands of chemical raw materials used in the production of a household appliance, about hundreds are harmful to human body and environment. After household appliances are abandoned, these substances will do great harm to the environment if they are not handled properly. For example, the cathode ray tube of a TV set contains about 1kg of lead, which mainly exists in the glass of the tube. If these waste glasses are landfilled, heavy metal elements such as lead in the waste glasses will slowly penetrate into the soil, and the lead content in various plants (including crops) growing from these soils will greatly increase. In addition, many organic materials (including plastics) used to make household appliances must be chlorinated, brominated and sulfonated. If we simply burn these substances, it will release a lot of harmful waste gas, destroy the atmospheric ozone layer and form acid rain. Other metals, such as cadmium, mercury, barium, chromium and titanium, exist in related parts of household appliances, which pollute the environment as seriously as lead. Therefore, it is very important to deal with abandoned or scrapped household appliances in an environmentally friendly and scientific way for protecting the natural environment on which human beings depend, ensuring the virtuous cycle of household appliances production and use, and promoting the sustainable development of human beings! To this end, the government has also issued many laws and regulations on environmental pollution, and the existence of our company just caters to the government's policies.

Third, market research.

In the tide of the rapid development of market economy in China, the development of household appliances industry and the popularity of mobile phones are also rising, which can show large-scale development overnight, but internal problems also frequently appear: blind expansion leads to overcapacity, household appliances and mobile phones are being eliminated and updated day by day, and abandoned old household appliances, mobile phones and batteries are accumulating more and more. At present, the operation form of China's second-hand household appliances industry is good, and the enterprises in the industry are gradually moving towards industrialization and scale development. Professionalism, high efficiency and energy saving are the development direction of China's low-grade second-hand household appliances industry. With the expanding market demand and export growth of China's second-hand household appliances industry, China's second-hand household appliances industry will usher in new development opportunities.

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