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Why is Hengrui subsidiary called Sheng Di?

Jiangsu hengrui Pharmaceutical Co., Ltd. was founded in 1970, formerly known as Lianyungang Pharmaceutical Factory, and its headquarters is located in Lianyungang City, Jiangsu Province. Shandong Shengdi Pharmaceutical Co., Ltd. is a wholly-owned subsidiary of jiangsu hengrui Pharmaceutical Co., Ltd. and is managed by jiangsu hengrui Pharmaceutical Co., Ltd. (Sheng Di for short). Jiangsu hengrui Pharmaceutical Co., Ltd. is a large-scale pharmaceutical listed enterprise integrating scientific research, production and sales.