How should I get started if I want to open a chess and card room or milk tea shop? What should I pay attention to?

Before joining a brand, you must first conduct market research to understand how many stores there are in the local area, the level of consumer groups, the overall income level and consumption level of the people in the area, etc. After some research, I have a rough idea of ??the positioning of the store. If the store is located in an area where office workers are concentrated, franchise projects can be selected in a targeted manner based on the characteristics of office workers.

1. Investigate franchise brands

The investigation of franchise brands is mainly divided into the following aspects:

1. The influence and market appeal of franchise brands And positioning

2. The franchise brand’s products and marketing system

3. The franchise brand’s prospects

4. The public’s evaluation of the franchise brand

5. What is the difference between this franchise brand and other brands?

It is best to actually visit it. Your own contact can give you a more comprehensive understanding of the brand.

2. Differentiated Management

Physical stores are popping up everywhere, and customers are dazzled to choose from. How to attract customers to shop is very important. Sticking to the rules or blindly imitating others will not last long. Only by highlighting your own characteristics can you attract more customers. All walks of life emphasize differentiated competition. Only by reflecting your own characteristics and doing something that others do not have can you stand out.

Differentiated operations and services can help you catch all the remaining niche customers.

The unique service experience can make customers feel refreshed and never want to return. Advanced marketing experience can also satisfy customers from a psychological level.

3. Reliable and authentic products

Meiji International Beauty has a very mature supply chain of imported beauty products, working together with Armani, Estee Lauder, SK-II, Chanel, Lanc?me, Dior, Givenchy, Hermès, Gucci, Burberry, Versace, L'Oreal, Kiehl's, Shiseido, Clinique, Laneige... Including skin care, makeup, fragrance, medical beauty, daily chemicals, 10 brands and 100 products in the world, ranking second in the world A large cosmetics consumer market.