Job Recruitment Website - Zhaopincom - Exposed "How much are the prices of auto parts in 4S stores?"
Exposed "How much are the prices of auto parts in 4S stores?"
Starting from January 1 this year, the "Guiding Opinions on Promoting the Transformation and Upgrading of the Automobile Maintenance Industry to Improve Service Quality" approved by 10 ministries and commissions including the Ministry of Transport will be officially implemented. The biggest highlight of the "Opinions" is "breaking the monopoly on repair parts channels", which has attracted great attention from consumers and the automobile repair industry. How deep is the "water" in the automobile maintenance industry?
Liu Chao (pseudonym), who has worked as a maintenance technician in many 4S stores in Haikou, revealed the behind-the-scenes of car repair and maintenance in 4S stores, and pointed out some consumer misunderstandings.
The first thing Liu Chao talked about was the tricky prices in 4S stores. He pointed out that in a 4S store, the merchant will give you a 30% discount on a 100 yuan auto part, and they still have a 25% profit. Auto parts are monopolized by 4S stores, and the price has doubled by the time they reach the consumer terminal. The ex-factory cost price of a certain brand of tires produced by the original factory is only 800 yuan/piece. Through non-4S store channels, the price is only 1,600 yuan/piece. Around 2,600 yuan/piece can be sold in 4S stores.
Liu Chao pointed out that when cars need maintenance, consumers often fall into the misunderstanding that only 4S stores are more reliable. In fact, this is not the case. In terms of management, 4S stores do have Different from other auto repair shops or repair shops, the operating procedures appear to be relatively standardized; but it is this illusion that has caused many consumers to fall into a consumption trap. Liu Chao said that taking original auto parts as an example, there is no clear distinction between the parts in 4S stores and those in other repair shops. For example: a certain brand of automobile manufacturer (referring to the automobile manufacturer) is not an automobile parts manufacturer. It assembles and processes the parts produced by other partners, auto parts manufacturers, to form complete vehicles for external sales. Liu Chao said that in addition to supplying parts to cooperative automobile factories, these auto parts production and processing companies also produce general-purpose parts to supply the automobile after-consumer market. “You cannot say that these parts that go to the automobile after-consumer market are not produced by the original factory. It’s just that during the circulation process, there is no authorization mark of a certain brand of car manufacturer.” However, the price of “original parts” sold from 4S stores is much higher than that of “original parts” without authorization marks in the market. Even doubled several times. "This is mainly due to the high brand licensing fees, which are passed on to consumers."
Liu Chao also pointed out another consumer misunderstanding: "The vehicle warranty period is within two years and 60,000 kilometers, or within three years, During the 100,000-kilometer warranty period, consumers must have their car repaired at a 4S store. Otherwise, if something goes wrong, the 4S store will not provide warranty. "Liu Chao said that there is no such provision, and this is misleading by individual merchants. During the warranty period of the vehicle, the owner can also go to other repair shops for maintenance. "During the warranty period of the vehicle, the 4S store mainly insures large parts such as the engine, chassis, and suspension. Wearable parts such as the ignition are not covered by the warranty. However, generally the large parts of new cars will not break during the warranty period."
A car is a very precise instrument, and disassembly-free maintenance is actually the best way to maintain it. Car owners should pay more attention to accumulate some knowledge about disassembly-free maintenance. When the correct disassembly-free maintenance method is implemented, as long as you maintain it properly, major components such as the car engine will not need major repairs in a lifetime!
Car owners must have the right to know, the right to choose and the right to autonomy in the maintenance and repair of their own cars! Independent consumption, independent choice, independent maintenance, and independent supervision, "I have the final say on my car"! In the automotive aftermarket, it is a general trend that "car owners are king" instead of "4S stores are king"!
So how to maintain yourself? What kind of maintenance products and methods should I choose? What kind of model serves car owners wholeheartedly? Car owners can choose international brand products provided by non-third-party direct supply channels or direct supply platforms, and maintain them in a service system strictly supervised by suppliers, which not only ensures quality but also reduces intermediate links and maintenance costs.
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