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Which is used more, ad or ads?

Ad is used a lot.

In the field of advertising, abbreviations ad and ads are both used, but the frequency of use may vary from region to region or industry. In English, ad is the abbreviation of advertisement, which means "advertisement", such as TVad (television advertisement) or job ad (job advertisement). This abbreviation is a common business term in English and is often used. In some industries, such as electronic products, computers, communications and other fields, ads (full name advertising service) can also appear as the abbreviation of advertising service. For example, Google Ads (Google advertising service) and so on.

Generally speaking, ad is the abbreviation of advertisement, which has a wide range of applications. Ads is more the abbreviation of advertising service in this specific field, and its usage scenarios are more limited. The specific situation can be decided according to the specific context and regional habits.