What is the purpose of advertising copy?

Every product in the market needs an advertising copy to help users establish contact with the product. From the perspective of enterprises, advertising copy is a tool to help them sell products, while from the perspective of users, advertising copy is a channel and method to help them understand a product. The requirements of copywriting mainly include the following points:

First, it is related to products. If your copy is beautifully written, but it has nothing to do with your product, users will not buy it. Users only care about what they need. He thinks that your well-written copy will only be swept away and will not establish a deep connection;

Second, we must poke the pain points of users. Now users have a lot of pain points, but they are deep, so the copywriting must be deep enough to tap the pain points of users and achieve the purpose of selling products through copywriting. Therefore, if your copy only writes some requirements, you are likely to lose the opportunity to establish contact and trust with users. Therefore, when you write words that resonate with users, you may achieve your goal;

Third, we must be sincere. The story of the copy must come from real events or can be slightly changed. If it is too exaggerated or hypocritical, it may cause users to resent it and will not produce a trust relationship.

Therefore, when writing a copy, we must pay attention to the truth and sincerity of the story, so as to really help the product touch the pain points of users and establish contact with users. Good copywriting can help products realize the over-empowerment of value. Copywriting is the export and channel of products, so we must be careful not to touch the bottom line of many commodities.