How to write a soft article on investment promotion: promoting attractive advertisements

first, looking for the news source of soft articles

The so-called news source refers to the objective fact as the basis or opportunity of news dissemination, and it is a fact that makes it the basis of news. To put it bluntly, it refers to the reason why news is adopted and published by editors. If you want to write a soft article like news, you must first find the news source for what you write. For example, the products, services, and companies you promote have a particularly important event or breakthrough, which constitutes the reason why the media reports on you, and you also have a news source.

2. Writing soft articles with timeliness

An important sign of news is timeliness. If you want to write soft articles like news, you should give them timeliness. A soft article is time-sensitive, which will not only be like news, but also put pressure on editors to become obsolete if they don't use it or use it late, increasing the probability of its adoption. However, the general product promotion is a plain introduction of product functions and benefits. How can it be timely? An important method is to make the soft text eventualized, set an event or story that just happened, and give the soft text timeliness through character description, event description or event comment. In it, you can achieve the desired communication effect by combining what you want to promote.

Third, add news elements to soft articles

You can make soft articles more like news by writing events or stories. For example, you can write a romantic love story or a beauty event to connect the protagonist with cosmetics. When writing an event or story, we should use six elements: time, place, people, cause, process and result of the news, so as to make the soft text more like news. You should also make the story or event attractive. You can work hard from two aspects. One is the novelty of the event and faltering. No one wants to read a straightforward story. Second, the story should infect people and have an appropriate emotional description. It should be noted here that although your story is made up, it must be reasonable and well-intentioned. Don't talk nonsense, let alone say something unconscionable.

Fourth, pay attention to the structure of soft articles

Using the structure of news to write soft articles is another method. The format can be written according to the general structure of news, that is, according to the title, introduction, subject, background and conclusion. This writing is not only acceptable to news editors, but also easy to be accepted by readers. If your writing skills are not very high, you should generally write in the form of an inverted pyramid, that is, put the most important and attractive part on the title and introduction, and the rest on the subject, background and conclusion. The advantage of this writing is that many people have the habit of reading only the title and introduction before deciding whether to read on. You can first ensure that the most important information is passed on to the readers.

5. Ingenious commercial content implantation

Except for soft articles written for obtaining links, most soft articles need commercial publicity, so how to organically integrate commercial content into soft articles and publicize them quietly? The following points should be noted here.

first, in the headlines and leads of news, only the brand or the most important slogan appears, and it is forbidden to list the functions and characteristics of the products wantonly. In the title or introduction, we should set a certain suspense to attract readers to read on.

Second, put the most important keywords in the title or lead, because the soft text you wrote is also expected to be included in the search engine and searched by readers, and the search engine is included in the title and lead of the article. Put the keywords here, and readers will find it once they search.

thirdly, it is very important to write the benefits of the product to a customer concisely in the theme and conclusion.

Fourth, put the secondary publicity contents such as product efficacy and performance in the background materials. The so-called background materials of news are related to the text and help reading, but even here, you should not write in an advertising tone, and editors and readers will get bored when they look at it. You should introduce the special features of the product objectively and appropriately in the tone of writing popular science articles. In order to facilitate readers' reading and understanding, the editor will keep this paragraph for you.