Alibaba recruits yellow experience officer. What is the main job of this position?

Jian Huang Experience Officer is also the experience process of a company employee, in order to make customers have a better experience.

Customer experience and employee experience are now the two driving forces of business. Each functional department can independently establish valuable relationships with customers and employees, but when CX and EX are managed together, they can create unique sustainable competitive advantages. The company should consider integrating these two disciplines and appointing a chief experience officer to lead the joint efforts of the whole organization.

CX has become a new marketing method. Just like traditional media advertising, price promotion and other traditional marketing, it will affect brand awareness and business performance. A good customer experience makes a person five times more likely to recommend a company and five times more likely to buy in the future. Forrester reported that 76% of executives said that improving CX was a top priority, and many companies had set up C-level positions to supervise this work.

But the customer only experienced half of it. Employee experience is equally important, but it is often ignored. EX (the sum of all interactions between employees and organizations from recruitment to exit interview) will also greatly affect enterprise performance. EX involves not only human resources functions, but also facilities, internal communication, IT and even corporate social responsibility. Gallup's research shows that in terms of employee participation, the top quarter of people in the workplace are better than the bottom quarter in terms of customer rating 10%, profit margin 22% and productivity 2 1%, and their employee turnover rate, absenteeism rate and safety accidents have all decreased. The top quarter of companies classified as EX by MIT researchers have developed more successful innovations, and their income from innovation is twice that of last quarter. After the adjustment of their industry, their online promoters scored twice as much as the latter. ?

The yellow experience officer is to experience the videos and webpages of some platforms of Alibaba, do standard planning and content review, and write down the feelings after the completion of the day's work. It is said that girls are more qualified for this task, so Alibaba recruits more girls.