Catering enterprise plan

Since ancient times, food is the most important thing for people. Huangdi Neijing, China's first medical classic, requires people to "nourish five grains, help five fruits, benefit five animals and supplement five vegetables" from the perspective of people's daily nutrition and diet balance, and replenish essence and life, in which miscellaneous grains, seasonal vegetables and fruits account for the main position. Usually restaurants are economical and convenient to attract customers, but I don't use low prices to absorb the advantages of existing vegetarian restaurants and combine my innovative ideas. Through site selection, interior decoration, personnel recruitment and training, as well as personalized service and complete marketing means, let customers know the correct diet method of perfection, health, green and nutrition, and reflect the core competitiveness of enterprises, that is, what special benefits and added value of products have enterprises brought to customers?

I. Site Selection

Detailed investigation and analysis of the market, to understand the surrounding environment and geographical location, well-known service facilities, production materials supply and so on. Whether there are consumption capacity, eating habits and preferences of residential buildings, office buildings, large manufacturers and target consumer groups, and understand the strength and scale characteristics of neighboring competitors. You have to make a preliminary decision yourself. The planned business area is 500 square meters. Must have three links (water, electricity, gas) and consult the relevant departments whether it is forbidden to open restaurants.

Second, positioning.

While choosing a good store location, according to the analysis and investigation of the market, determine the consumption orientation. 50 yuan -60 yuan per capita, featuring natural food and wild fungi, highlights the cultural concept of food nutrition and health preservation.

Third, after-sales products.

Establish customer files and complaint handling team. Establish detailed customer files, send text messages or call for greetings on holidays, birthdays or special days. Establish a good customer base. Complaint handling team. Deal with complaints at the first time, get satisfactory results from customers, prevent the situation from expanding or adversely affecting the corporate image, and handle customer complaints reasonably and perfectly.

Fourth, the institutionalization of internal management

Improve various forms and systems, such as employee handbook, kitchen post responsibility system, service handbook, food standard production list, employee information list, inventory report, monthly expenditure table, take-away record table, order table, membership card and employee suggestion box.

Verb (abbreviation of verb) personnel recruitment

The foreman in the front office and the main staff in the kitchen are our own, and other personnel are recruited by the society. The front desk attendant is recruited by the school, and at the same time, he learns the pre-assessment, training, menu customization, employee manual and various systems. Training employees: be familiar with corporate culture and fully abide by various rules and regulations, work processes, job skills, professional ethics, gfd requirements and ten habits;

1. Understand the restaurant's target values and scope of work.

2. Address guests by their surnames, increase affinity, meet their needs for money, give them friendly service and greet them warmly.

3. Whenever and wherever, guests are preferred.

4. Three lightness, friendship and smile.

5. Make full use of the power given by the restaurant to meet the needs of the guests.

6. Constantly put forward the shortcomings of restaurants and improve the service and food quality.

7. Positive communication cannot have negative emotions.

8. Handle customer complaints.

9. Meet the gfd requirements of the service industry.

10. Take care of the restaurant property. Front desk attendant plus foreman, 1 1 person, 2 food delivery staff, 13 people (2 cold dishes, 3 fried dishes, 3 side dishes, 2 pasta dishes, 3 lotus tables and 2 coarse dishwashers), the salary is controlled within 45,000/month, and the training lasts for 20 days.

Pre-publicity and marketing of intransitive verbs

Determine the marketing plan and make advertising leaflets, websites, billboards and commercial advertisements.

Seven, equipment procurement, stocking in advance.

Kitchen equipment, lobby equipment, household appliances in staff quarters, kitchen raw materials, first understand the market, compare more, and reasonably purchase equipment according to the overall positioning. At the same time of renovation, kitchen equipment and dormitory appliances are in place. Do a good job in every link of equipment procurement: inspection, procurement, acceptance, installation, debugging and arrangement of management personnel.

Eight, trial operation (10 days)

Before the trial run, the employees shall be finally assessed and the principle of survival of the fittest shall be adopted. Product marketing (internal marketing and external marketing) is carried out at the same time.

Nine, decoration

The basic layout is 500m2, the kitchen150m2 (cold dishes 20m2, pasta 20m2, rough processing10m2, hot dishes100m2), the dressing room10m2, the warehouse 33m2, and the office10m2. (2 square meters per table) can accommodate 150 seats, and there are 4 private rooms (partition can be moved or folded, which is convenient for meeting reception, birthday party, etc. ). The decoration is based on the perfect combination of retro, original ecology and fashion, which reflects the business philosophy and visual recognition effect of the enterprise and is based on the principle of convenience for customers, operation and equipment operation. The decoration cost per square meter is between 300 yuan and 450 yuan. Completed in 20 days, lighting is based on warm colors.

X. Processing of licenses

Industry and commerce, taxation, fire protection, environmental protection, epidemic prevention station, public security bureau, dormitory rental

Only by making the above preparations can catering enterprises be established, otherwise they will be incomplete and incomplete. Only by doing these jobs well and developing continuously will catering be more perfect and progressive!

Catering Enterprise Plan (2)

The management of entertainment and catering enterprises is very important, and many of them are facts that we have to experience in our continuous exploration and gradually begin to understand. There will inevitably be many mistakes in the process of growing up, so there have been many mistakes in entertainment and catering management in our country, but these are all in the past, and our catering and entertainment are constantly improving!

With the development of China, the business development mode of domestic service-oriented enterprises will be in line with the advanced management mode in the world. In view of the weak sense of service, management experience and expansion of domestic enterprises, there is no real industry brand and industry standard, and there is no "oligopoly" of industry monopoly. Anyone can become the maker of industry norms. In the face of such a special market, whoever finds the best market positioning first and wins by strategy will win the business opportunity and succeed.

1. In view of the above situation, the purpose of making this plan is to find the best market positioning, and on this basis, formulate development strategies, management suggestions and model points, so as to realize the healthy and stable development of the enterprise.

2. Commercial projects and market positioning

Business projects: investment management group will focus on entertainment and catering management, beverage and food sales agents,

Diversified related projects such as economy hotel chain operation and cultural communication planning are the main business principles, thus

Lay a solid foundation for future development.

Market positioning: The investment management group will take Jiangsu Province as the main development platform, base itself on the Yangtze River Delta economic circle, and make use of

Existing geographical, information and human resources advantages, strong alliance, complementary resources, to achieve a win-win situation. Timely launch corresponding types of products and services to meet the needs of different types of guests. Further expand the brand effect, thus developing into a well-known investment management group in China.

3. Establish service awareness

All exquisite services come from the understanding of people, and high-quality services are how to treat everyone well. Understand the needs of guests in time, provide them in place quickly and accurately, and integrate the concept of personalized service, so that guests can get material and psychological satisfaction.

Promote the concept of star service, including: standardization, institutionalization, refinement, emotionalization, (1) branding; So as to win the market competition. In-depth understanding-people are always the subject and center of service activities and need the conscious care of others.

4. Capital operation planning

The development and growth of enterprises can not be separated from the investment of capital. Only by effectively and reasonably using intangible and tangible capital stock and adopting reasonable methods can the maximum appreciation of capital be realized.

Effective market financing.

B attract qualified partners through brand effect, and export brands and human resources.

Joint venture, obtain valuable assets for comprehensive management.

D reasonably control the asset-liability ratio.

E. Cooperate with relevant well-known enterprises and expand reasonably.

5. Establishment of standardized management

Standardization has now crossed national boundaries and become more and more international. Realizing standardized management will save people, money, materials and time, thus obtaining the best social and economic benefits. The establishment of label management can be divided into software standardization and hardware standardization, and the high integration of standardization and personalization can provide high-level services.

Including: service standards, training standards, production standards, financial standards, engineering standards, safety standards, facilities standards, marketing planning standards, organizational structure standards, complaint handling standards and so on. Establish corresponding implementation standards and procedures according to the business requirements of the enterprise, so that all employees can fully understand their responsibilities, thus providing high-level services to guests.

6. Establishment of administrative structure

Senior management: chairman, executive director, general manager and deputy general manager of the group company.

Middle managers: financial executive director, human resources director, public relations sales director, project planning director, project development director and general manager of chain stores.

Grass-roots managers: department managers, supervisors, foremen, customers and clerks.

Grassroots employees: employees of various departments and interns.