What qualities does an exhibitor need?

With the rapid development of culture and economy, people's lifestyles have also undergone tremendous changes. From the changes of mass consumption and shopping behavior, the simple "food and clothing" consumption behavior has changed into "enjoyment" consumption behavior, and with the gradual improvement of market mechanism, there has been a surge of "visual economy" and "experience economy" in the domestic economy.

When shopping, consumers have regarded appreciating the collocation of goods, business restructuring, lighting and color as a kind of enjoyment throughout the whole shopping process. This kind of experience can stimulate shopping and maximize the profits of businesses.

At least five new products are launched every year. Faced with three categories and dozens of series, showing how designers match products has become the focus of work. The sales volume of products in the new season will directly affect the sales volume of products in the next season, and will also affect the workload in the promotion and discount season. When the products are delivered in the new season, the display and collocation of the products will definitely promote the sales of the products. ?

Most clothing companies have a special new product LookBook, but it is not enough for display designers to match clothes only according to LookBook. New product matching manuals are usually issued by the headquarters of clothing companies. Because customers in different regions have different needs in consumption habits and aesthetic hobbies, exhibitors need to make appropriate adjustments according to the situation of local customers. The above clothing matching work should be based on the actual situation of the store. Usually, the similarity between the clothing collocation in the store and the LookBook is only about 70%, and the remaining 30% needs to be adjusted by exhibitors.

There are also many different brands of clothes in the store, and there is no fixed new product matching manual. How to match these different styles of goods and show the specific style of this buyer's shop puts forward higher requirements for the clothing matching ability of visual goods. Just as you want to combine Dior luxury with YSL neutral style perfectly, you should gradually weaken the brand image of these two first-line brands, emphasize the specific style of the store and win the recognition of the target customers.

Changing seasons is often the time when the "pressure" of store sales is greatest, and the product inventory caused by problems in preliminary work or product sales needs to be cleaned up at this time. At this time, exhibitors need to match products according to the actual situation of the store to increase the sales of inventory products. Another problem that exhibitors have a "headache" in clothing matching is the incompleteness of goods when they change seasons at a discount. In collocation, it is often difficult to work because of the incomplete product series. It is necessary not only to ensure that the inventory goods can promote sales through collocation, but also to overcome the work difficulty caused by incomplete products, which puts forward higher requirements for the clothing collocation ability of exhibition designers.

Experienced clothing display designers will mention that in fact, the most difficult time for clothing matching is not the arrival of new products and seasonal discounts, but the time when products are out of stock. Good sales are inseparable from display, but it is difficult to start without clothing. Because the sales speed is too fast, the products of the new season have not been listed yet, but the products of this season are not complete. Faced with such a "green and yellow gap", exhibitors should do everything possible to complete the product portfolio and ensure the integrity of the product series. And the integrity of the store display in the store.

Clothing collocation plays a very important role in different sales periods of products. Doing a good job in product matching is to complete most of the work of clothing display design. Clothing display requires designers to have high professional quality. Professional clothing exhibition training can improve the exhibition designer's appreciation ability and practical operation ability of clothing collocation, and make the exhibition designer's work smoother.