Ape assistant was exposed to selling down jackets, and employees said that they were building a team of designers. How's it going so far?

Ape assistant was exposed to selling down jackets, and employees said that they were building a team of designers. At present, the progress is good and orderly, and designers have been recruited.

According to the investigation, Beijing Icefield Clothing Co., Ltd. was established. According to the equity information, the company is wholly owned by Ape Future Technology Co., Ltd. (Ape Counseling Affiliate). According to the survey data, Beijing Icefield Clothing Co., Ltd. has a registered capital of 50 million yuan, and its business scope includes sales of clothing, shoes and hats, knitwear, daily necessities and handicrafts. Fashion design; Packaging and decoration design; Product design, etc. The establishment of this company completely tells the world that ape tutor has entered the clothing industry!

Although I understand the transformation of ape counseling, I don't quite agree with it. As one of the best educational institutions in China, I never thought I would get into other industries. Because I feel that the subsequent transformation of the education industry will also focus on education, but I didn't expect to sell clothes.

I think it is very likely that the ape tutor wants to use the popularity of his own brand to help him develop the customer market, and their main crowd will focus on students. Use students to study at home, and then start to promote. But I don't think this is reasonable. If we really follow this line of thinking, ape counseling will probably be so cool that it will self-destruct the Great Wall. Because this invisible pressure is boring, even if parents are willing to pay the bill, but children are unwilling, then the end result is that children will resist by not studying, and then parents can only choose a new institution. Then ape tutoring can only be eliminated in the end.

Personally, I don't like this way of joint marketing. I think this is consuming the charm of the old brand. After a long time, everyone will get bored with it. I don't quite understand. In fact, ape counseling can be completely transformed in the education industry, such as the talent market, or entrance counseling. This is the way out! There is really no need to span so much, which makes people question its professionalism.

Moreover, with the opening of the four-child policy, the education industry will certainly be hit hard in the future, and it has not declined. On the contrary, the clothing industry is too competitive, and it is easier to lose money!