What does the account director do?

In "True Confessions", Ann's position is customer director, and the promised position is customer department director. In 4A advertising company, the customer personnel are called AE, that is, the account manager. AE's duty is to contact the designated customers and be responsible for the planning of customers' advertisements. This is very different from the salesman of the general advertising company. In terms of business, 4A advertising company is different from ordinary companies. The customers of 4A advertising company are generally "associated customers", that is, a multinational company is served by a 4A advertising company internationally, while in China's local market, the China branch of 4A advertising company generally carries out the advertising business of this customer in China market, so 4A customers are relatively stable. Each 4A advertising company serves a small number of customers, but each customer has a large amount of advertisements. 4A advertising companies provide comprehensive, systematic and long-term advertising services for these multinational companies, so their business is relatively long-lasting; In contrast, domestic general advertising companies are still developing into comprehensive agency advertising companies. Most of the businesses they are engaged in are scattered, single and short-term advertising business, with unstable customers and short cooperation time. Advertising companies always expect to catch new customers every day, and the bosses of many advertising companies are often proud of the number of customers. Because of the great difference in business nature, the internal organizational setup of 4A advertising companies is different from that of general advertising companies. 4A advertising companies generally have professional departments, such as customer department, creative department, media department and marketing department. According to the customer's situation, they often deploy personnel from various departments to form a brand project working group. The general advertising company looks similar to 4A advertising company, but the actual operation is quite different. 4A advertising company does not have a special planning department, basically, the staff of all departments have to learn strategic planning, and the advertising planning of specific customers is mostly completed by the staff of customer department. AE is not only responsible for contacting customers, but also for understanding the market, analyzing the market and working out advertising strategies with customers. Generally speaking, advertising companies are salesmen who go out to pull business. He came across a business order, and the planning department staff made the planning scheme and the designer made the design draft. Within 4A Advertising Company, AE supervises the whole process of advertisement operation on behalf of customers. AE personnel must communicate with marketers, creative personnel, copywriters, designers and media personnel, and communicate with customers at every step until the entire advertising operation is completed. It can be said that AE must be a generalist in advertising and must know the operation of every link like the back of his hand. General advertising companies, when recruiting salesmen, the requirements are the lowest, not academic qualifications, not majors. The most important thing is to have social relations and see who can get how many lists. In terms of remuneration, 4A advertising company has no business commission. AE personnel, like other personnel, only receive salary, and there is no special business commission, while general advertising companies all implement business commission for salesmen.