36 1 Degree International Co., Ltd. Enterprise Course

L in 2005, 36 1 ranked first in the global Forbes Chinese version of potential 100 list and became one of the most promising enterprises in China.

L in 2005, 36 1 was selected as "China 500 Most Valuable Brands".

L in 2005, 36 1 was awarded "China well-known trademark". L in 2006, 36 1 was recognized as "China well-known trademark" by the state administration for industry and commerce, which indicated that 36 1 became an industry leader with two national honors: "China well-known trademark" and "China well-known trademark".

In June, 2006, 165438+ 10, it defeated international brands in CCTV prime-time bidding and became "CCTV's live broadcast partner of sports events in 2007-2008", which broke the situation that international giants monopolized top-level resources in the sensitive period before the Olympic Games and achieved a great breakthrough in national sports brands. L In the annual selection of "Influencing China" jointly organized by Wharton Business School, CCTV Global Information List, Economic Observer and Tencent.com, 36 1 won the highest award "Influencing China Annual Creative Marketing Award" together with the world's top 500 enterprises, becoming "the youngest and fastest growing brand among the selected enterprises".

In April 2007, the groundbreaking ceremony of 36 1 Science and Technology Industrial Park was held, and the project was listed as "Key Project of Fujian Province in 2007".

In 2007, 36 1 reached a top-level partnership with the Chinese national badminton team. Join hands with Dānlín and Zhang Ning, the world's number one brave badminton players, to jointly promote the cause of badminton in China.

L in 2007, 36 1 gave full support to Xiamen international marathon again, and the first China marathon champion was born, which fully promoted the spread of marathon spirit and 36 1 healthy running culture in China.

In June 2007, 165438+ 10, 36 1 China University Basketball Super League (Cubs) bravely set sail, and 36 1 and Cubs * * * jointly undertook the mission of cultivating talents for China basketball and promoting the vigorous development of China basketball.

L in 2007, 36 1 and CCTV5 continued to build "36 1 entertainment basketball". On the basis of success in 2006, we intensified the promotion of activities and jointly created the most dazzling new symbol of Oriental streetball culture.

In 2007, 36 1 sponsored the national diving championship and the Olympic trials, fully supported China Sports to win the 2008 Olympic champion, and made joint efforts with China athletes.

In 2007, 36 1 achieved a breakthrough upgrade in its strategic cooperation with Tencent.com, and the concept of "events are created and members enjoy * * *" once again led online sports marketing in China. L in 2008, 36 1 once again joined hands with the national badminton team and world badminton stars such as Li Yongbo, Dānlín and Zhang Ning to turn the national badminton team, the world's top champion team, into a national brand 36 1 professional sports equipment arena with closer cooperation.

L in 2008, 36 1 signed the contract of international 4A Beijing Ogilvy & Mather Advertising Co., Ltd. to reshape the brand in all directions and upgrade the brand strategy again.

L In 2008, 36 1 signed the Golden Gate Marathon and Ryan International Marathon, and at the same time became the world's top partner and the only designated sports equipment for the marathon in 2009, further promoting the spread of marathon spirit and 36 1 healthy running sports culture.

L in 2008, 36 1 signed the "China table tennis club super league" in China, and became its title sponsor in 2009. At that time, 36 1 will join hands with the Table Tennis Center to make the China Table Tennis League a model of the world table tennis league and promote the vigorous development of table tennis in China and even the world.

L In 2008, the 36 1 brand TVC Challenge was awarded the same honor as the first-line international brands in the IAI Yearbook Award of China, which was sponsored by China Advertising Business Association and China Communication University and organized and implemented by IAI International Advertising Research Institute and BBI Commercial Brand Strategy Research Institute. At the same time, 36 1 brand slogan "China bravely be yourself" was selected as one of the top ten popular slogans in 2008.

L in 2008, 165438+ 10/0, 36 1 signed the senior partner of Guangzhou 20 10 Asian Games, and joined hands with the top sports events in Asia to become the first sports brand in China to fully sponsor this event, fully integrate world-class superior resources and further accelerate globalization. L On the afternoon of June 28th, 2008, the sports brand 36 1 (China) Co., Ltd. was awarded the global partner of Shenzhen 20 10/10 Summer Universiade and was recognized as the national sports brand of China by intercontinental and even world-class sports organizations. At the same time, in cooperation with world-class sports resources, China national sports brands have comprehensively enhanced their brand strength, constantly enhanced their core competitiveness, and increasingly demonstrated China's strength on the international stage! 20 10/0,361degree (China) co., ltd. took the lead in donating 5 million yuan to Yushu disaster area through Jinjiang Charity Federation.

201April 19, 36 1 Dress up for the 12th China (Jinjiang) International Footwear Expo.

20 10 on April 24th, the 5th 36 1 China Huangshan (yi county) International Mountain Bike Festival was held in the picturesque yi county, Huangshan City.

20 10May 18, the official uniform release conference of Guangzhou 2010 Asian Games was held in Guangzhou Tianhe Gymnasium. 36 1 Cooperate with the Asian Games Organizing Committee to create official uniforms.

On June 6th, 20 10, Sun Chunlan, secretary of Fujian Provincial Party Committee, and Huang Xiaojing, governor of Fujian Province, led the main party and government leaders of all districts and cities in the province and the heads of relevant provincial departments to inspect 36 1 Wuli Industrial Park.

20 10 on July 5, hurun research institute released hurun brand list 20 10, and 36 1 successfully entered the top 100.

In 20 10, 36 1 international co., ltd announced that the group had become the exclusive title sponsor of six major events, namely, China (National) Men's Volleyball League, China (National) Men's Volleyball Grand Prix and China (National) Men's Volleyball Championship from 20 10 to 20 15.

20 10 On September 3rd, Guangzhou Design and Development Center 36 1 was officially launched.