Product quality of Shandong Deyi Dairy Co., Ltd.

Shandong Deyi Dairy Co., Ltd. is the first national key leading enterprise of agricultural industrialization in Shandong dairy industry, and won the title of "China Famous Brand" in 2005. Over the years, with the strong support and guidance of quality supervision departments at all levels, the company adheres to the quality management concept of "unqualified raw materials do not enter the factory and unqualified products do not leave the factory", always regards product quality and safety as the lifeline of the enterprise, constantly strengthens quality and safety guarantee, establishes a perfect quality assurance system, strictly controls dairy farming, raw milk inspection, production process, product ex-factory inspection and logistics distribution, implements supervision of the whole process of dairy production chain, and strictly guarantees the quality and safety of dairy products in the supply market.

First of all, establish and improve the quality management and testing control system.

The company attaches great importance to product quality control, with a perfect quality management system as the guarantee and strict process inspection as the means to ensure timely, effective and accurate quality control of the whole dairy production chain. The company has established a quality management center, a professional quality management and quality inspection team, and comprehensively introduced international advanced quality management methods. The company took the lead in passing ISO900 1 quality management system, ISO 1400 1 environmental management system and OHSAS 18000 occupational health system certification in the same industry in the province, and took the lead in obtaining HACCP food safety professional certification, becoming the first dairy enterprise in Shandong dairy industry to obtain "four authoritative certifications". The company introduced international advanced dairy inspection equipment such as Bentley, operated in strict accordance with ISO9000 quality system and HACCP standard, and strictly inspected raw milk and finished milk. The detection accuracy of nutritional components, microorganisms, antibiotics and other indicators reached 100%.

Second, strictly control the quality of the source to ensure the quality and safety of milk sources.

To produce high-quality dairy products, ensuring the quality of milk source is the key. In order to ensure the quality of milk sources, the company insists on using fresh milk produced by self-built pastures and cooperative pastures, and puts an end to the use of purchased milk supplied by dairy vendors. As early as 2002, the company began to invest in the construction of "Green AA Project Demonstration Ranch" on the banks of the Yellow River in gaoqing county, far from the industrial zone, and all 35 ecological indicators such as air, soil and water quality met the environmental quality standards of green food producing areas. At the same time, the company introduced the international design concept of dairy farming park, purchased international advanced equipment such as milking and feeding in Lilawa, Sweden, adopted advanced TMR feeding management mode, and implemented scientific breeding and standardized feeding management. The software and hardware facilities reached the domestic first-class level, and the green and natural quality of raw milk was preserved to the greatest extent. In addition to self-built pastures, the company has also vigorously developed cooperative pastures and established an intensive farming model of "company+pasture", which has formed an overall interest group with dairy farmers in the pasture. Each pasture is equipped with a full set of advanced milking, cleaning and storage facilities, all of which adopt mechanized milking and cleaning to ensure the quality of raw milk. At the same time, it is equipped with professional and technical personnel to provide regular epidemic prevention and scientific feeding guidance for dairy cows. The company sent on-site management personnel to be responsible for the on-site management of the pasture to ensure the hygienic quality of raw milk, and established a perfect quality traceability system and implemented unified scientific feeding management, so that the raw milk sent to the company every day can be traced back to every dairy household and every pasture, ensuring the safety of milk from the source. In order to ensure the safety and reliability of pasture feed, the company built its own feed factory to distribute feed uniformly for all pastures. At the same time, a feed nutrient analysis room was set up to provide accurate and reliable basic nutritional data for dairy farming.

Third, strictly control the quality inspection to ensure the quality and safety of the factory.

The company carries out strict inspection and control on the raw milk entering the factory and the finished milk leaving the factory, and truly achieves batch inspection. Unqualified raw milk does not enter the factory and unqualified finished milk does not leave the factory. Wang Peiliang, general manager of the company, said that we would rather reduce production than let any batch of unqualified raw milk enter the production workshop; I would rather reduce the market than let any batch of unqualified products flow out of the company's factory. In order to ensure the accuracy and precision of detection, the company purchased international advanced detection equipment such as liquid chromatograph, microbial analyzer, protein analyzer and antibiotic detector, and all the test results were issued within 40 minutes, so as to accurately determine the safety and compliance of raw milk and products at the first time. After the Sanlu milk powder incident, the company immediately purchased melamine testing equipment to ensure the timely detection of toxic and harmful substances.

The company implements strict quality inspection standards. In the process of raw milk acceptance, while meeting the requirements of the national standard GB/T69 14- 1986 "Raw Milk Purchase Standard", a number of testing items were established to ensure the quality of raw materials to the maximum extent and prevent unqualified raw materials from entering the factory. The company used the "adulteration inspection software module" for the first time in China, accumulated a large number of original databases by analyzing the spectral curves of normal milk in various places, and studied the influence of different adulterations on the spectral curves of raw milk with the Danish FOSS company * *, set the alarm coefficient of the instrument, and quickly and accurately judge whether there are adulterated substances in raw milk, thus eliminating the adulteration behavior of dairy households from the incoming inspection and ensuring the quality of raw milk. The company has established a "sampling separation" system, all of which adopt "blind spot inspection" sampling inspection, set up full-time samplers to take samples, send samples through the sample delivery window, and the laboratory technicians issue inspection results according to the samples to ensure the objectivity and fairness of the inspection results.

The company regularly keeps close contact with the National Dairy Testing Center and the provincial and municipal food testing centers, conducts comparative tests, and constantly improves testing items. At present, more than 30 indicators such as sensory indicators, physical and chemical indicators, microorganisms, antibiotics and dopants have been listed as mandatory items; In addition, in order to ensure the compliance of product quality, the company regularly inspects all products every year to comprehensively judge the safety compliance of internal and external quality of products, and the qualified rate of inspection reaches100%; In previous supervision and spot checks organized by national, provincial and municipal quality supervision departments, the qualified rate of product spot checks reached 100%.

Fourth, strictly control the process to ensure the quality and safety of production.

The company sets up key quality control points in each key link that directly affects the safety, health and quality of products in the production chain, monitors the whole production process, and ensures that unqualified semi-finished products do not flow into the next working procedure for each key point. The company installed an "electronic eye" at each key quality control point, which realized the real-time monitoring of the quality of the whole production chain, and connected the video monitoring signals of some key points to the video monitoring system of the quality supervision department, thus realizing the online video supervision of the key links in production by the quality supervision department. Each quality post has established a complete post workflow and standard, and the operators strictly follow the standard process to ensure the standardization of quality control. The company has established and implemented an effective internal supervision system, and implemented a whole chain quality and safety monitoring system including operator self-inspection, technician inspection and spot check by the quality control center, so that hidden dangers affecting product quality are effectively controlled in the production process and quality work mistakes caused by human factors are avoided.

Under the guidance of the quality supervision department, the company has established a strict product quality traceability system to ensure that every batch of products can be traced. The company made detailed records from feed processing, cow feeding, raw material delivery, auxiliary materials addition, production process, finished product warehousing, finished product warehousing and other production links to realize information transmission and data connection between the upper and lower links of the production chain. The company joined the online food traceability system established by the quality supervision department, and all the important information of quality traceability such as the dosage of raw milk, the name and dosage of additives, the production batch and output of products, the delivery time and flow direction of products were entered into the food traceability network, and the quality problems were traced back to the source in time.

Five, strict control of warehousing, transportation and distribution, to ensure the quality and safety of logistics.

Upstream raw milk storage and transportation: the company standardized raw milk transportation tank car, the tank body is double-layer structure, and the insulation layer is closed to ensure that the internal raw material temperature is kept at 2-4 degrees Celsius during transportation. At the same time, in order to ensure the transportation safety, the tank is sealed with lead to prevent the occurrence of artificial adulteration factors and ensure the quality and safety of raw milk during storage and transportation.

Terminal product distribution: The company has set up more than 400 milk delivery stations and distribution stations in Shandong Province, equipped with more than 100 refrigerated delivery vehicles and more than 400 cold storages, and equipped with more than 12000 thermostatic freezers for milk outlets. From milking, processing, storage and transportation to delivery to users, the product temperature is always kept at about 4 degrees Celsius, and the transportation cycle does not exceed 12 hours.

The sense of responsibility for quality and safety led by the company, strong quality management team, efficient quality management system and quality monitoring in the whole process of dairy production chain are the successful experience of Shandong Deyi Dairy Co., Ltd. in implementing product quality control and ensuring product quality and safety, and also the fundamental guarantee for the sustainable development of beneficiary brands. The company took the lead in launching the "Green A A Project" in Shandong Province, and invested more than 20 million yuan to establish the "Green AA Project Thousand Cows Demonstration Ranch" in gaoqing county, which promoted farmers to breed cows in central Shandong Province and established a breeding base of 10,000 cows. And take the lead in promoting the intensive farming mode of "company+cooperative farming community", adopting the "six unification" feeding mode of unified feed, unified veterinary medicine, unified epidemic prevention, unified technical service, unified cleaning and unified management, providing mechanized milking equipment for dairy farmers free of charge, and purchasing feed, forage grass and veterinary medicine in a centralized and large scale, saving the breeding cost for dairy farmers and expanding the breeding scale. More than 50 college students majoring in animal husbandry have been recruited 150, and they have been assigned to various pastures and communities to provide free technical services for farmers, and provide technical training for dairy farmers 1200 times a year, so as to continuously improve the scientific and standardized level of dairy farming and lead farmers to become rich. Up to now, the company has set up 102 cooperative farming communities in Shandong province, invested more than 50 million yuan in supporting equipment, provided more than 30 million yuan in support funds for needy dairy farmers, and encouraged more than 40,000 farmers to raise 40,000 cows, increasing farmers' income by more than 300 million yuan annually, providing/kloc-0 for rural surplus labor and re-employment.

After the "melamine incident", due to the decline of residents' consumption level, the market of major dairy enterprises has shrunk sharply, and the demand for raw milk has decreased. Measures have been taken to control milk sources and reduce the purchase quantity of raw milk. Mengniu, Yili, Guangming and other dairy enterprises canceled the purchase points of raw milk in various parts of Shandong Province, resulting in a large surplus of milk sources in Yantai, Qingdao and other places, and dairy farmers poured milk to kill cattle. In the Luzhong milk source belt dominated by Zibo, Shandong Deyi Dairy Co., Ltd. is facing losses in order to protect the breeding benefits of dairy farmers and ensure the sustainable and healthy development of dairy farming in Zibo.