Real estate regulation is spreading to third-and fourth-tier cities.

China Housing Network News (Gaohe/Wen) Real estate regulation and control has further spread to third-and fourth-tier cities.

On August 23rd, Liaocheng, Shandong Province issued the Notice on Further Promoting the Stable and Healthy Development of the Real Estate Market in our city, proposing to implement commodity housing price control from September 1 and strengthen the supervision of loans for real estate development projects.

In fact, since August, third-and fourth-tier cities including Yiwu, Jinhua and Quzhou have also introduced policies to increase the regulation of the real estate market. Yinchuan, Xuzhou, Jinhua, Quanzhou and Huizhou, which were previously interviewed by the Ministry of Housing and Urban-Rural Development, are mostly third-and fourth-tier cities, and are also considered by the market as a strong signal to regulate sinking.

"Regulation is gradually sinking into third-and fourth-tier cities, in fact, because such cities are facing some new situations, especially the phenomenon of house price speculation. Therefore, similar sinking also shows that supervision is constantly refining and new problems are constantly being discovered. At present, there are indeed various speculations in some eastern third-and fourth-tier cities, including some key prefecture-level cities and top 100 counties. " Yan Yuejin, research director of think tank center of Yiju Research Institute, analyzed Zhong Fang. com。 So, what's new in third-and fourth-tier cities? As a result, it has attracted the attention of the regulatory authorities.

The rapidly heating real estate market and cities

"It is hard to find a room, and you have to find a relationship when buying a house. Projects for sale generally bundle parking spaces and storage rooms to increase sales. " "The new plates were sold out in half an hour." "I started to collect 300,000 tea fees and proposed to give priority to buying a house in full." This is not a scene of first-and second-tier cities, but a true portrayal of some recent third-and fourth-tier cities.

Affected by the intensive regulation of first-and second-tier cities, the "centralized land supply" of key cities, and the tightening of funds for housing enterprises, some housing enterprises have sunk to the third-and fourth-tier cities that "take land outside the law". The wave of returning home after the epidemic has led to the rapid warming of the property market in some third-and fourth-tier cities recently.

According to the monthly sales price index of newly-built commercial housing published by the National Bureau of Statistics, it is found that the price index of newly-built commercial housing and second-hand housing in Yangzhou has risen 17 months, that of second-hand housing in Bengbu has risen 16 months, and that of newly-built commercial housing and second-hand housing in Quanzhou has risen 15 months. In addition, the price index of new commercial housing and second-hand housing in third-and fourth-tier cities such as Wenzhou and Jiujiang has risen for at least seven months.

From the price alone, Yiwu in the Yangtze River Delta region is undoubtedly a typical representative of high housing prices. National housing prices, as of August 3 1, 202 1, the average price of Yiwu is 29,524 yuan/square meter, nearly 30,000 yuan, far exceeding many second-and third-tier cities.

In Quzhou, which is more than 30 kilometers away from Yiwu/KLOC-0, the property market is also showing a hot trend. Although the house price is not as high as that in Yiwu, the local housing demand began to be released after the epidemic, and the volume and price rose from 202 1. On the national house price online, the listing price of Quzhou in 2021July was 18585 yuan/square meter, which was almost the same as that of Chengyu and Xi 'an in the same period.

According to a research report in Ke Rui, there are many improved customers in Quzhou who have the ability to buy a house in full. "Usually in the west district of Kecheng, it is hard to find a room in the market, and you need to find a relationship to buy a house. Projects for sale generally bundle parking spaces and storage rooms to increase sales. "

Coincidentally, Changzhou Jintan property market is also hard to find a room. According to the monitoring data of Ke Rui, the transaction area of commercial housing in Jintan District was 594,000 square meters from October to May in 2002, up by 1 18% year-on-year, up by 15 1% compared with the same period of 20 19. Jiangnan, Cui Yu, the highest pre-sale price in the whole region, was sold out in the first half hour, and the image of Ganheng Contemporary House and Jiangdong Qiantang was "hard to find a room". Some projects even charge 300,000 yuan for tea, and put forward the requirement of giving priority to the full purchase.

On the other hand, since 2020, brand housing enterprises such as Vanke, Wanda, Xincheng, Country Garden and China Shipping have intensively entered third-and fourth-tier cities. With the intensive presence of these brand housing enterprises, the land market has also begun to heat up.

Recently, Renheng won a homestead in Jiangyin at the floor price of 1595 1 yuan /m2, becoming the new "land king with unit price" in the region. According to the data of Ke Rui, many third-and fourth-tier cities such as Nantong, Changzhou, Jinhua and Huai 'an all held centralized land auctions in July, and the transaction volume also exceeded 6,543.8+0,000 square meters. Among them, seven double-limit homesteads launched by Changzhou attracted many real estate enterprises including Zhonghai, Poly and Jindi to bid, and all of them finally reached the top. Prior to this, Huizhou, Quanzhou, Suqian and other cities also experienced land transactions with premium rate exceeding 100%. Among them, Wuhan Real Estate won a homestead in Yiwu in March with a total price of 3 billion yuan and a floor price as high as 36,000 yuan, setting a new record for local soil auction.

The person in charge of a well-known brand real estate enterprise said, "The general principle of many developers' investment now is to go where there is a bank credit line. Their core appeal is to ensure the safety of cash flow first, not profit.

After the general brand housing enterprises enter the third and fourth lines, most banks will reserve loan quotas for them. The third and fourth battlefields are more intense for housing enterprises. In addition to Country Garden, Evergrande and COFCO, this year, Vanke, China Shipping, Poly, Jinmao and other housing enterprises also quickly sank the surrounding third and fourth lines to grab land, which led to intensified market competition and "involution".

Super 20 cities raise control sticks.

According to the incomplete statistics of China Housing Network, nearly 20 third-and fourth-tier cities such as Foshan, Dongguan, Huizhou, Jinhua, Yiwu, Wenzhou, Jiaxing, Wuxi, Changzhou, Huzhou, Nanping, Zhenjiang, Nantong, Quzhou and Liaocheng have successively increased the relevant regulation policies of the real estate market. In addition, Zibo, Kaifeng, Zhuhai, Liuzhou, Huangshan, Huainan, Yongzhou, Xianning and other cities have further standardized the construction of corporate integrity.

On August 24th, Wenzhou ushered in the New Deal of the property market. The Notice on Further Strengthening the Management of Commercial Housing Sales issued by our city stipulates that land premium rate and floor price should be strictly controlled. In terms of new house sales, it is stipulated that hot real estate must adopt the public lottery method presided over by a notary public; In terms of second-hand housing, it is required to monitor the transaction price of second-hand housing in hot residential quarters.

In the same month, Yiwu also strengthened the regulation of the real estate market, further optimized the land supply and strengthened the quality control of commercial housing. Among them, in adjusting the restrictions on the sale of houses, it is required that newly purchased and newly built commercial houses and second-hand houses obtain the Property Certificate for three years before they can be listed and traded.

Previously, Quzhou, a four-line "small mountain city" with housing prices approaching second-tier cities, also upgraded its control policy again. The New Deal starts from five aspects: implementing the management of restricted purchases, expanding the scope of restricted sales, strengthening tax regulation, establishing the release mechanism of second-hand housing transaction reference prices and standardizing the release of second-hand housing listing information, so as to further curb the excessive rise of housing prices.

It is worth noting that under the background of "limiting growth", Yueyang Housing and Construction Bureau recently issued a "price limit order". The "price limit order" requires that after the sales price of new commercial housing is filed, the actual transaction price shall not be higher than the filing price, nor shall it be lower than 85% of the filing price. You can only apply for adjustment after 6 months, otherwise you can't sign online. According to the data of the National Bureau of Statistics, in July, the prices of newly-built commercial housing and second-hand housing in Yueyang dropped by 0.7% and 0.6% respectively, making it the most dropped city among 70 cities.

It can be seen that after some third-and fourth-tier cities vigorously develop real estate, the local housing supply is too large, which is out of touch with the actual housing demand, leading to increased inventory pressure, which in turn leads to marketing chaos such as sharp price reduction of real estate. The regulation of the property market emphasizes "stability", and the stable and healthy development of the real estate market is the most desirable result of the management. Therefore, "anti-inflation" and "anti-collapse" are the direction of real estate regulation in the future.

In Yan Yuejin's view, the continuous policy control this year has made the real estate market generally stable and good, and speculation has been much less. The further tightening of regulatory policies in Wenzhou, Yiwu, Quzhou and other cities can be said to be the direction of policy upgrading in some key third-and fourth-tier cities in the second half of the year. It is expected that the number of follow-up related regulatory cities in third-and fourth-tier cities will continue to increase. Especially after the "three red lines", some housing enterprises took land in such cities in order to avoid the risk of land acquisition, which led to fierce land auction, which is the content that needs active attention in subsequent regulation. At the same time, these cities also need to make efforts in land supply, so as to better improve the relationship between supply and demand in such cities and promote the stable and healthy development of the market.