Why Activision and Blizzard have never been linked, but they are obviously the same company?

Why Activision and Blizzard have never been linked, but they are obviously the same company? This is because although Activision and Blizzard seem to have merged, they actually belong to the same company. In fact, we still go our separate ways, and there is not much contact.

In fact, I think the relationship between Activision and Blizzard is similar to Tencent, but there are some differences. The similarity is that Blizzard merged with Activision to become a subsidiary of Activision, but each retained the creativity of the studio and other aspects, including project and talent recruitment, and retained complete operational autonomy. From this point of view, there is actually no relationship between the two. In fact, they do their own things and do not interfere with each other. ?

In fact, the development path of Blizzard is very tortuous. At first, Blizzard was not directly and passively acquired. Blizzard was first acquired and merged into Xueleshan Online (later renamed Xueleshan Entertainment), and then the group behind Xueleshan Entertainment was Vivendi Group. Blizzard was classified as activision only after the merger of Vivendi and Activision. ?

In fact, it is normal that Activision has nothing to do with Blizzard. I'm not surprised. After all, they are all doing their own jobs, but if one party asks for linkage, I don't think the other party will refuse. Anyway, I think this is my personal opinion, so you don't have to care too much. ?

Another fact is that when Blizzard and Activision merged, many players were worried that the operation of Blizzard might be affected by the management of Activision after the merger, but at that time, some executives of Blizzard assured players that the management of Blizzard would not change or be affected by the management of Activision. So in fact, it can be seen without linkage, and it is not a fuss.

After the merger of Activision and Blizzard, it did not appear in international exhibitions (except Cologne Game Show) in the name of Activision Blizzard. It shows that Activision Blizzard actually belongs to only one company. ?