What does a medical representative do?

1. Promote and sell the company's products in the hospitals under its jurisdiction and complete the sales task;

2, according to the need to visit medical staff, to promote products to customers, and constantly improve the market share of products;

3. Develop potential hospital channel customers and maintain existing customers;

4. Fully understand the market situation, reflect the competitors' situation and market trends to the superior supervisor in time, and put forward reasonable suggestions;

5. Formulate and implement the marketing plan of the hospitals in the jurisdiction, and organize various promotional activities in the hospitals;

6. Establish a good image of the company and keep the company's business secrets.

Matters needing attention

1, professional knowledge?

Professional knowledge is one of the important conditions for becoming an excellent medical representative. Compared with sales in other industries, the professional knowledge of drug marketing is more demanding. Prescription drug marketers must be trained, otherwise they will not be qualified for their posts. The marketing speed of over-the-counter drugs is faster, but it is best to know medical knowledge, otherwise you can't deal with hospitals and doctors. Therefore, almost every regular pharmaceutical company requires a medical background when recruiting pharmaceutical marketers.

2. Good at communication?

Medical representatives and R&D workers in pharmaceutical industry pay attention to different technical activities. Medical representatives pay attention to brain power, physical strength and communication skills, and the three forces are integrated. The brain is responsible for recording professional information such as the composition, curative effect and side effects of drugs; Physical strength is responsible for making medical representatives run between hospitals in the sunshine and rain; Communication ability allows medical representatives to show their company's products in front of the hospital with the best appearance. At the same time, in addition to completing the sales of drugs, medical representatives are also responsible for customer management in the target area and maintaining customer relationships. Therefore, medical representatives should have good communication skills, be good at dealing with interpersonal relationships, and have the awareness of expanding new contacts under various environmental factors.

3. professional ethics?

Medical representative is a sensitive profession, and many enterprises regard good professional ethics as one of the essential standards when recruiting medical representatives. Therefore, medical representatives consciously cultivate good and standardized professional ethics, have a correct value, and show it in your daily code of conduct. I believe it will help you leave a reliable good impression in the hearts of customers, hospitals and company bosses.