I am taking the automotive marketing recruitment exam. Can any friend provide me with some information, the scope of the exam, and the general content of the exam?

●●Must-have qualities for a car sales consultant●●

To do a good job in car sales, you must at least achieve "six understandings", namely:

One understanding Understand the structure, performance, and cost-effectiveness analysis tools of automobiles. Second, understand the market. Understand the industry background, the overall market situation and market dynamics

Third, understand marketing. Master and appropriately apply the essence of marketing. Fourth, understand sales, master the sales process, sales rhetoric and sales. Skills

Five: understand service, master the sales process, service and after-sales service methods, six: understand customers, master customer mentality, consumption psychology and decision-making methods

To be excellent in car sales, you also need "three things" , that is:

First, have a plan to follow the sales rules, have a plan to advance the work in a solid manner; second, have the skills to follow the customer's psychology and adopt targeted psychological tactics

Third, have the perseverance to follow the rules of success and continuously improve the work and promotion

●●Income Analysis of Car Sales Consultants●●

Car sales consultants are widely concerned because of their good image, high income and great development potential. Some people think that sales consultants only get a basic salary of a few hundred yuan a month and only get a commission of one or two hundred yuan for selling a car. They think that the career of a sales consultant has no "money prospects"; some people think that selling cars does not require any professional knowledge and skills at all. , if you look good and can talk, you can sell cars. ---Such a concept is an extreme misunderstanding of car sales work! First of all, regarding the income from car sales, we cannot stop at the level of how much basic salary we get per month and a commission of several hundred yuan for selling a car. If you sell cars with this concept in mind, it will not be easy to enter the "high-paying" class. Car consumption is a joint and lifelong consumption. Customers cannot just buy a naked car (not allowed by law). When customers buy a car, finance, insurance, decoration, boutiques, accessories, and maintenance must be involved. In other fields, other needs will arise during the use of cars, and businesses in these fields can obtain commissions independently within the 4S store. The premise is that in addition to selling cars, the sales consultant must also master sales in related fields. Skill. If the sales commission for a naked car is only 100 yuan per unit, plus other sales commissions, the total commission for selling a car will be more than 500 yuan, which is not a problem. Many sales consultants with a monthly income of more than 10,000 yuan are not able to sell more than 100 cars in a month, but they have done other tasks well, and the monthly sales volume is only about 15 cars. In addition, engaging in automobile sales requires not only professional knowledge, but also high overall quality. Generally, when 4S stores recruit car salespersons, they will require applicants to have business experience or have a professional background. Because it is very simple. Car sales consultants sell cars and car-related products and services. Car products and services are highly professional (cars are expensive and durable consumer goods, how can they be sold if they are not professional?), car sales processes and methods and skills, which are essentially different from the sales methods of traditional industries. Without professional training, 4S stores will definitely not dare to let new people take up the job. It is precisely this industry that requires training, but 95's 4S stores do not have the ability to organize systematic training on their own. The cost of hiring a professional training institution to implement training is as high as 15,000 yuan per day, and the cost of one week of training is as high as 100,000 yuan! Such high training costs make most automobile companies unwilling to invest in training. Once personnel are lost, the investment in training is given to others. Therefore, the vast majority of people who enter a 4S store have no results within three months and have to give up because they are unable to receive professional training and many internal staff are unwilling to teach (because bringing in new people may threaten their own interests). The above reasons have led to a high turnover rate of car sales personnel, and have also caused some negative impacts on the car sales industry: such as "everyone can sell cars", "car sales do not require training", "selling cars does not make money", "doing Misconceptions such as "car sales have no future" are widely spread. The above statement is correct from a qualitative level, but it cannot be understood from a quantitative level.

This is also the essential reason why some people can do well, while others are eliminated, some people earn more than 10,000 yuan a month, and some people cannot survive.

Therefore, systematic and professional learning and training are very important and critical for doing a good job in car sales.

●●Professional background of automobile sales consultant●●

The number of people who have obtained driver's licenses in China is currently 160 million, the number of cars in the country is only 60 million, and there are 100 million drivers Without cars, there will still be tens of millions of driver's license holders added every year; the United States has 775 cars per 1,000 people, Japan has 600, the EU has 551, Romania, the EU's smallest country, has 170, and China - -There are only less than 24 vehicles, which is 1/7 of the country with the fewest in the EU; There are nearly 60 million households in China with the ability to consume cars, and they are still growing. The Chinese car market will remain sustainable in the next 30 years. growth trend. China's automobile market is the automobile consumer market with the greatest development potential in the world. By 2010, my country's annual sales of new cars will exceed 10 million units, and hundreds of millions of people in China are preparing to enter the era of car ownership. At the same time, the demand for talents in the automobile industry has increased sharply, and the market's requirements for talents are also getting higher and higher. It has become increasingly difficult for automobile companies to find qualified talents. Automobile marketing talents have become the most scarce and critical resource for maintaining the rapid and healthy development of the automobile industry. It is very common for enterprises to compete fiercely for excellent automobile marketing talents. To this end, China Automotive Training Network has launched a series of professional job training projects called "Auto Sales Consultants" to provide highly targeted job training for the domestic automobile industry, automobile schools and social institutions to cultivate qualified front-line sales and service talents for the automobile industry. . For students who meet national vocational standards, they will be recommended and organized to participate in the national vocational appraisal and obtain the national vocational certificate. This project is designed to quickly lead you into and adapt to automobile marketing positions, and help you establish a systematic, comprehensive and professional understanding of automobiles, automobile industry, automobile market, and automobile marketing; gain an in-depth understanding of automobile sales and gain access to front-line automobile marketing jobs Required knowledge, skills and tools; establish a correct concept of career development, establish a good professional mentality, and obtain sustainable development potential through expert guidance; you can also apply for a position as an automobile salesperson that has obtained national authoritative certification, government recognition and industry recognition. Qualifications help career development; qualified students can also be sent to automobile companies in urgent need of talents through talent recommendation channels, basically solving the two-way needs of companies seeking talents and students seeking education and employment.

Training certification: You can apply for the CETTIC job vocational training certification of the Ministry of Labor and Social Security's "Auto Sales Consultant"

Certification agency: The Ministry of Labor and Social Security (Human Resources and Social Security Department) Vocational Skills Appraisal Center

Sponsor: National Automotive Marketing Job Skills Appraisal Professional Committee

Organizer: China Automotive Training Network Vocational Education Certification Training Center

Service organization: Shanghai Class--Shanghai Yusheng Education Information Consulting Co., Ltd.

Undertaken by Changsha Class--Changsha Tongjun Education Consulting Co., Ltd.

Service support: China Automobile Training Network | Introduction to institutional background: