What's it like to work in an advertising agency?

Is there a future for working in an advertising agency?

Copywriting is very demanding. The writing skills are a little bit, but the ideas and creativity are very important~

Good companies generally have In big cities and the south, it’s a bit harder when you first join the industry. The salary is about 2,000, and more than 5,000 for seniors

I am a copywriter. When I am busy, I work overtime and stay up late. When I am free, I go to work, drink tea and read novels~ Advertising agency The general environment is very good

How can I be qualified to work in an advertising company?

2. Design and production talents: My evaluation is that the practical ability and understanding must be strong.

3. Business talents: Whether it is public relations, customer service, business contact or media management, etc., they all require strong communication and expression skills, and sometimes also require certain social relationships.

Now that we have established the job classification of advertising, let me talk to you about the specific jobs.

1. Advertising majors are most needed, including talents in planning and design. Corresponding positions: advertising planning (creative staff), advertising design, advertising copywriter, customer representative, etc. Need to learn and master: Advertising, advertising planning, marketing, advertising company business and processes, consumer psychology, news media, copywriting, planning creativity, advertising regulations and other related knowledge. You must also develop appropriate foreign language skills and master simple computer software operations (such as Word, etc.).

2. Journalism and public relations major. Corresponding positions: Account representative, media liaison (media planning and placement), etc. You need to learn and master marketing, public relations, news media, communication, etiquette and other related knowledge and skills.

3. Marketing and other majors. Corresponding positions: creative planning, customer representatives, business personnel, etc. Need to learn and master marketing, advertising planning, public relations and other knowledge.

4. Chinese major. Corresponding positions: planning, copywriting. Need to learn and master advertising planning, advertising copywriting and other knowledge.

5. Fine arts and art design majors. Corresponding positions: graphic and animation production and design. Must have good art skills, learn and master advertising design, drawing, production, computer operation (many application software such as Futou Burnao, Sandi, Whistle, Maya, etc.).

6. The establishment of accounting, secretarial and other positions is indispensable for any company, so these professional talents are needed. These jobs do not require much knowledge about advertising.

7. Others, such as computer majors and people who can operate and use many softwares, do not have certain advertising foundation, talent and experience in advertising.

Experience advertising companies will generally not use it.

I personally believe that the basic qualities an advertiser should have are as follows: the most important thing is to be interested in and love this career and work; to have potential qualities (appropriate talent) - want to do it To plan creative ideas, you need to be flexible, have rich imagination, and have many and novel ideas; you must have keen insight and foresight about the market and industry; you must be good at language expression, communication and interaction with people; you must have relatively high academic qualifications and culture The level cannot be too low (too low can be considered as advertising-running business); understand and master relevant information and latest developments of the industry and profession (all relevant market trends); master comprehensive and rich professional knowledge and skills (at least what you need to know) Is it marketing, what is a brand, what is media, what is... etc. You must at least be able to simply operate computers and other work tools, at least be able to type in Word, be able to draw simply, have a sense of spatial beauty, etc.).

Suggestion: Find professional books, read more industry newspapers and publications, understand industry terms and simple processes, and learn and master preliminary skills.

In fact, the advertising industry does not really have very high requirements for academic qualifications and majors. What is valued is ability, understanding, interest and talent. Sometimes there are not even any major requirements, as long as you are a university graduate. Diploma, as long as you show your ability and talent during the probation period and prove that you are qualified for advertising work. It can be said that the advertising industry is still an industry with very low threshold.

Next, let’s see if you are interested in planning creative direction, design direction, or simply running a business, and then read more professional books, professional articles, related cases, etc. according to your own interests, and become proficient. Master the necessary computer software, understand and master as much as possible the latest market policies, etc. At the beginning, I tried to practice by looking for connections or finding some smaller companies myself, and gradually I got familiar with it and improved myself. In the future, you can join a large company with development prospects, and if you want to work on your own in the future, you can also set up your own company.

You must give yourself an accurate positioning from the beginning, and don’t start from too high a starting point. Even if you are doing odd jobs, do it first, slowly become familiar with it, and slowly make progress. My suggestion is, time waits for no one, weigh the pros and cons and choose your own path. Where there's a will, there's a way. Don't be afraid because you don't have a professional diploma.

Then there is the necessary theoretical knowledge and professional skills. I don’t know if you have been exposed to this kind of knowledge before. You must at least receive the minimum introductory and basic knowledge learning. If your age, finances, academic qualifications and other conditions no longer allow you to study in a formal institution, you'd better find some professional books to study on your own, whether online or reading, and usually read more about marketing planning. Information article...gt；gt;

What are the general positions in advertising companies?

Art director, art director, creative director, executive creative director, graphic artist...

Find an advertising agency to work for 10 minutes

You can find one if you don’t have experience Find some advertising agencies near where you live. They usually require apprentices, design assistants, etc. Work slowly at first, and then learn to receive clients independently, draw and produce pictures, and you will improve quickly

What about a boy who works in an advertising company?

Design and production talents: strong practical ability and understanding.

Business talents: Whether it is public relations, customer service, business contact or media management, etc., they all need to have strong communication and expression skills.

What is it like working at Ogilvy & Mather?

Just like a pony crossing a river, different people have different standards of measurement. There are also differences in regions

I suggest you give it a try when you have the opportunity. After all, 4A has different platforms and will develop differently in the future. Take a long-term view

How is the treatment at Yaya Advertising Company?

Not bad

There are so many questions about "elegance" that they are sometimes boring. I have been trying to find a general answer until one day, I realized it. , I dare not say that this is an answer that can satisfy everyone, but I am quite satisfied with it. In my opinion, one of the key factors that determines elegance is creativity.

Tai Shigong's "three hundred poems are mostly the works of sages and sages". By extension, there are many poems, articles, calligraphy and painting, novels, music, drama, and dance. When appreciating them, You can feel that the work is filled with "qi", and behind the "qi", you can seem to see the author's angry expression and gnashing of teeth.

Han Yu said, "All things will roar if they are not equal." If we really take a closer look, anger may really be the first driving force for human artistic creation.

People are always elegant because of what they leave behind, not because of what they destroy.

How to choose? I am a graphic designer and now work in an advertising company.

Ask yourself if you really like this industry. Design is a very interesting job, but it is also a very boring and long job, which requires continuous learning and growth.

What should newcomers pay attention to when working in an advertising agency?

It depends on what position you work in an advertising agency. I also run an advertising agency, and our company is not large. , there are only 6 employees, two designers, two copywriters, one finance and administration, and one business director. I think you are probably either a designer or a salesperson.

Advertising agencies are a rather special company, with relatively flexible management and relatively free dress code. However, at the same time, the pace of advertising agencies is very fast and the pressure is also very high. Unlike the manufacturing industry, there is no worry all year round, and the harvest is guaranteed regardless of drought or flood. Advertising companies always live on the edge of a cliff. If they don't get business, they will immediately fall into trouble. If they take over business, if they don't have good ideas, they will die miserably. So I suggest you be mentally prepared. Working in an advertising company will be very hard and very tiring. Don’t rush to complain about this or that. Be patient, persevere, gossip less and do more, and show your learning efficiency and high level. Your enthusiasm and unlimited creativity will quickly be appreciated by your boss.

Which major is better to study when working in an advertising company?

In the question of "What type of employees does the company focus on recruiting in terms of recruiting talents?", the advertising company sets the requirements for recruiting employees. Among the 9 selection items, "experience", "good conduct" and "good communication and expression skills" were selected during recruitment. These three choices accounted for 27, 22 and 23. 1. Professional aspects: marketing, psychology, Advertising graphic design (mainly visual image design), advertising planning, exhibition layout, news communication, architectural design, art, painting, Chinese, editing and directing, etc.; 2. Ability: Have independent creative ability and social experience; understand the market and be familiar with it Dealing with customers; experienced, working in the industry for three years; potential, thoughtful, worthy of long-term training by the company; 3. In terms of character: honest, modest, able to endure hardship; students with good moral character, keen and enterprising.