Success, no one has more twists and turns than me. Inspirational articles

In the four and a half years since he entered the workplace, Xu Dandan has changed jobs three times, from an Internet company employee with an annual salary of 100,000 to an analyst at a fund company with an annual salary of nearly several million. Xu Dandan’s success is almost impossible. Copied. A man like him who once had nothing may have a stronger ability to gain everything.

Xu Dandan’s story is very suitable to be written as a legend of struggle. Born in 1983 in Anhui Province, a boy from rural Anhui Province changed jobs three times five years after graduating from graduate school. From an Internet company employee with an annual salary of 100,000 yuan to an Internet analyst with an annual salary of several million yuan. In December 2011, he left China Asset Management, where he had worked for 2 years, to join an American hedge fund. On the last day of the year, he boarded a plane to the United States. As the only Chinese employee of an American hedge fund, he took a tour of the entire China. Analysis of investment opportunities.

Xu Dandan summarized his own successful experience - from being very introverted and inferior to forcing himself not to be introverted; forcing himself to master management skills through unintentional entrepreneurship; forcing himself to engage in more social interactions through people he met on the plane , and then continue to meet and snare useful people. He said that another reason why he is able to have what he has today is: "No one is more tortuous than me."

"I went to elementary school when I was 5 years old. Elementary school is a 5-year system. I have always been No. 1 in the class. One. I was very playful in junior high school, and I didn’t study well throughout junior high school. I felt that there were many people in the class who were better than you and would never get the first place in the exam. When I was 13 years old, my father fell ill and passed away. Since I had no one to care for me, I just started playing billiards. I was short and small, and 13 was too young. My family was relatively poor and had no financial resources, so most of them couldn’t go out to work. I went out to work. My mother said that I should go back to school for a year and grow up before going out to work. When I was 14 years old, I fell in love with a girl and played every day. One month before the high school entrance examination, I fell in love with the girl. We broke up after a quarrel, and then I started studying for a month.

There are three high schools in our county. I applied for the third-best high school, and I didn’t hope to get into it. I thought I got the first place in the exam in the first semester. I felt so lucky because I was ranked 20th when I got into high school. I got first place twice in a row, and then I felt that it was not an accident, and I suddenly felt pressure. Wouldn't it be embarrassing if I couldn't get first place in the exam next time? So I started to study hard once because I didn't review well, and I was afraid of not getting first place. , I made up an excuse to the teacher, saying that I couldn’t take the exam because I had something to do. The class teacher disagreed, and I ended up ranking first in the exam.

In my hometown, there are very few people in high school. There are only two people here who go to high school, and there is an unwritten custom when it comes to college entrance examinations - only repeaters can get into college. The number of repeaters and freshmen is 1:1. My hometown is very isolated. I only know three universities in China. Peking University, Tsinghua University and the University of Science and Technology of China in Anhui Province, but I will definitely not get into these three, but I must get a notice to go home, so that my parents will be proud. I think my chemistry is better, so I applied to Beijing University of Chemical Technology. It is very pitiful. I went to university right away. At that time, I thought I would definitely not be able to pass the exam, so I signed up for the repeat course. I later found out that I could get into Peking University with a certain score.

I came home with the notice, and conflicts began at home. When I was in my second year of high school, my father and I kept arguing. I have two younger brothers and a younger sister. People in rural areas say that sons are a huge burden. Rural parents A lifetime of money was all it took to get my son married. My stepfather asked me how he could afford to raise three sons, so he asked my mother to go away with him. My mother said she couldn’t leave because the child was still young and he was still studying.

In my second year of high school, I worked as a shooter for someone else’s college entrance exam. I earned 100 yuan a day. When I was 16, I went from Anhui to Jiangsu to take the adult college entrance examination for others. After I made money, I went to my grandma’s house in the mountains of Shaanxi Province to find my mother. , I heard that I was going to Shaanxi, and my stepfather took my mother away again, so I had to run back to Anhui. My mother couldn't bear it anymore and returned to her home in Anhui.

He still didn't have the courage to walk into the registration office until the registration was over.

Since he could not take the college entrance examination again, Xu Dandan decided to take the postgraduate entrance examination at Peking University and Tsinghua University. He weighed it up and found that computer science at Tsinghua University was a popular major at that time, but he instinctively hated programming. Part of this stemmed from his inferiority complex from a rural background and felt that he could not compete with urban kids who grew up playing with computers. Just in 2003, the Prime Minister of India visited China. Xu Dandan discovered that India is a developed country with software. Although he resisted programming, he was willing to do software-related business, such as marketing and management. So he applied for a graduate degree in Indian language and literature at Peking University. .

“I have been an introvert throughout college. After I came back from my hometown, I concentrated on taking the postgraduate entrance examination. But during the Spring Festival of my junior year, I went back to Anhui and found that someone had taken a copy of Chen Wenden’s mathematics postgraduate entrance examination book. , there was none on the market, so I had an idea and decided to sell this book. I quickly called the publisher and asked how much discount they could give me for this book. 10% off, 49 yuan a book, I earned 4.9 yuan. I knocked on the dormitory doors one by one with a few books, and hesitated at the door for half an hour before entering. Most of the people in the first dormitory bought them. I was so convincing. Even though they were in the same grade, I made too many preparations, telling them what books they must use and what classes they must take. Then I visited the dormitories one by one and earned 4,000 yuan in one week.

That was the first time I forced myself to speak out, and it was my first breakthrough, and I found that I was actually OK. Later, when I walked in school, everyone greeted me. It was a change, but I was still embarrassed to change at that time. I’m embarrassed to change my hairstyle. I realize that it’s not easy for introverts to succeed, but it’s easy for extroverts to succeed.

But I used to have too low self-esteem, was very poor, and had a stepfather, so I didn’t have the money to buy anything. I had to wear my cousin's clothes, and I couldn't afford food. I had no money to pay for tuition in high school, and I was ranked number one. Each of my classmates donated two yuan to me. Every year, my class teacher took me to the principal's house to beg for mercy. Give me half of my tuition. At that time, I ate apples every day, which cost a pound a pound, and I ate 5 apples at noon. When I got to university, I felt even more inferior. Everyone was from the city, but I could only save money. For money, I can eat two steamed buns a meal. Now my younger brother is taller than me. I suspect that I was overdrawn before and my health is not good now.

After I was admitted to Peking University, no one at Peking University knew me. I decided to pretend to be a cheerful person, dyed my hair brown, put on gangster clothes, pretended to be a street gangster, and greeted everyone. Everyone thought I was a super person. An outgoing person. I kept discovering that I could still be a big brother. Everyone called me Brother Shan.

When I was a graduate student, I was the most popular Internet celebrity on the Peking University BBS. I never knew it. What's the reason? My online name is XDD. As long as I say a word, countless people will ask 'What is the little brother doing?', so I changed my online name to 'XDD (I am not the little brother)', maybe because There is a sense of distance on the Internet. Everyone can make fun of my online name and feel that this person is very friendly. I have become the most popular person on BBS. When I am about to graduate, there will be a graduation party. I think I have it. I volunteered to organize a party, so I invited a few other popular people on the BBS to join me. Many girls came just to see what XDD looked like: There is someone in our dormitory who can't come for the exam, so I must take a photo of you back.

I think everything is connected. This is the starting point. Later, I began to organize various activities at Peking University, and organized a gathering of 150 graduates of Peking University in Shenzhen. They gathered before graduation. We had many dinner parties, found venues, and organized them for half a year. They were all just fun. I was skateboarding, learning guitar, and doing whatever was trendy. ”

In this way, Xu Dandan became a different person.

After being admitted to Peking University, Xu Dandan found that he had made a mistake. He had to take one year of Tagore literature, but he studied this The purpose of majoring is to make money and do business. So he studied hard in the first year and completed all the credits. In the second year, he started to look for part-time jobs.

He went to several companies for internships.

The first one was a tobacco company working in human resources. He stayed in Guangxi for half a year and lied to the company that he was an MBA. Then came Datang Mobile, and then Lenovo's human resources recruitment team, which was responsible for organizing campus recruitment. After working as an intern at Lenovo for one month, Xu Dandan left because their major had the opportunity to study in India and would give international students a scholarship of 4,000 yuan every month. But just before departure, he accidentally started a business, and then told his mentor, I'm sorry, I won't go to India.

There are many campus agents on Peking University’s BBS. Xu Dandan cooperated with a birthday cake shop and acted as an agent for birthday cakes. Through this business, he can earn several hundred yuan every month. Later, many people asked whether they could also send flowers, razors, and greeting cards when sending cakes. People wanted more and more things, so Xu Dandan started a campus discount website and even sold sports shoes. He also negotiated with restaurants, barber shops, KTVs, and postgraduate entrance exam classes around the school to create a joint membership card that would provide discounts on purchases at those places. He recruited the ministers and chairs of the external relations departments of various schools to do this. At the most, the company had 70 employees. He said, in fact, that is the current group buying. If he did not give up, he might be the originator of group buying.

While running the company, Xu Dandan also did another thing. In February 2006, he approached Sister Furong, who was very popular at the time, and hoped that she could become the spokesperson of the company. After meeting Sister Furong, he felt that she was different from the perverse image in everyone's mind. She was a very shy person in private, quite beautiful, and very kind. Xu Dandan observed that Sister Furong was the protagonist in many TV shows, but she received the least appearance fees, so he decided to give her a push. He became Sister Furong's assistant, doing some business negotiations, accepting media interviews, and signing endorsement contracts for her.

Xu Dandan’s tutor is an academic and feels that business practices are detrimental to the campus atmosphere. The instructor said that you can either open a company and close it, or you can close the company and write a thesis for three months. Xu Dandan suffered a moment, gave up the company, and chose the paper. He found a partner and gave him 30 shares to take over. But after this incident, Xu Dandan's addiction to doing business was aroused. Later, when Tencent went to Peking University for recruitment, he wrote a one-page business plan, hoping that Tencent could cooperate with him. The manager of Tencent's product department thought that he was quite strategic. With his vision, he recommended him to work in the strategy department of Tencent headquarters in Shenzhen.

“When I set out to work at Tencent in Shenzhen, I checked everything else in at the airport, but there was a box of books that were very expensive. I was reluctant to check them in, so I held my guitar in my left hand and my skateboard in my right hand. I was wearing roller skates and carrying the box of books. When I got on the plane, each person could only bring 3 bags. Mine was more than that, so I asked the older brother at the back who was only carrying a small bag if he could help me carry a book box. People are the first person to change my trajectory.

Because we took a very late flight and there was no one around, so I sat next to the elder brother and chatted with him in order to thank him. He looked very young, less than 30 years old, but he was actually over 40, and his children were all in junior high school. I happened to read a lot of philosophy books at that time, and I discussed with him some philosophical issues that I was thinking about, such as "What to live for." What', 'What is happiness', I also told him what kind of person I hope to be. This elder brother is relatively successful in Shenzhen. He thinks that this kid like me is quite interesting. He has some experience and tells me, you When I arrived in Shenzhen, I stopped playing skateboards and guitars and went to play golf. I suddenly felt that I couldn’t play around anymore. I said that I should work hard and stop organizing alumni association activities. He said that was not possible. They are all wealth that others don’t have.

When I arrived in Shenzhen, Tencent held closed training for 15 days, and 120 people were divided into 4 classes. We are best friends. It’s hard to have good friends after working. We rented together for a year and a half at Tencent in Shenzhen. One of them, his father is the mayor of the provincial capital city, and his mother is the CFO of a listed company. , his school was not very good, and he was just a junior college student. When he entered Tencent, it was almost the most decent job that graduates of the school had ever found.

He has always been working at Tencent with a very grateful heart. Another person from Peking University and I started discussing plans to change jobs in two years when we first joined the company. When this friend heard about it, he was very angry, "Tencent has been so good to us, but you guys Thinking of changing jobs, we are born as Tencent people and die as Tencent ghosts. You are bad people and I need to draw a clear line with you.' We thought this kid was really funny. Because he was grateful, he picked up other people's work after finishing his own work. He slept in the office two or three days a week, and his salary increased quickly. He graduated with an undergraduate degree, and his annual salary was 70,000 yuan, while I was a graduate student with an annual salary of 100,000 yuan. After half a year, he raised his salary to catch up with me, but I didn't; after a while, he raised his salary again, but I still haven't. ”

“I devote a lot of time to the Peking University Alumni Association. The first 150 of us who went to Shenzhen, as well as the senior brothers and sisters from the 5th and 6th years above, formed the youth branch of the Peking University Alumni Association. I served as the president. I got to know almost all of these alumni and organized many activities. Later, we merged with the official Peking University Alumni Association to form one. I served as deputy secretary-general. I was the youngest. The other deputy secretaries-general were almost all chairman of the company. Sitting among them, I was like a child.

There is a senior brother who is the second noble person in my life. He was once the youngest fund manager in China and retired when he was 28 or 29 years old. This senior brother has become a very good friend of mine and my idol. No matter how late he worked overtime the day before, as long as he asks me, "Just come out for morning tea tomorrow," I will go. I followed him and met many of his friends, all of whom were relatively high-level people.

One time he asked me to attend an event. When I went there, I found out it was the 'Millionaire Yacht Club'. The idol brother, his wife, and another couple of his friends were sitting with me. Together, the senior brother’s friends have been telling the senior brother that there is a nice villa near his home, and the yard is twice as big as his own. The yard of his house is already more than 900 square meters, and he asked the senior brother to buy it quickly; the two wives Discuss the quarrel between 7 or 8 servants in someone else's house. I was shocked that people could live like this. I felt that I could make more money by investing, so I decided to enter the financial industry.

I didn’t ask my idol brother to help me when I was looking for a job, because I felt that a person could only ask him once in his life, and I had to deal with finding a job on my own.

I started to submit a large number of resumes. I submitted more than 300 resumes in 3 months, and only got 3 responses for interviews. One was from a hedge fund in Shanghai, and at the same time, a senior fellow was at 51 in Shanghai. .com is an executive, and he said I could be his assistant. I bought a plane ticket and went to Shanghai for an interview. The person who interviewed me at the hedge fund said that I wasn't smart enough, probably because they asked me some math questions and I didn't get them all right. I was very frustrated, so I went to interview with 51.com again and made an offer on the spot, but I still wanted to enter the financial industry. After the interview, I ran to Lujiazui, stood opposite Yaohan, looked at the high-rise buildings of financial institutions nearby, and I thought This world doesn't belong to me anymore. After returning to Shenzhen, I continued to submit my resume, and Ping An Securities sent me an interview invitation. The result of the interview was that my accounting skills were not good enough and I did not have a financial background. I kept communicating with the department manager who interviewed me by email, explaining that my learning ability was very strong, which may have left a good impression on the department manager. The department manager asked the general manager for another opportunity: I should study accounting for three months before coming back for an interview.

I reviewed like crazy. I was very anxious at the time and couldn't sleep all night. I didn't know if I should give up 51. com opportunity, because it is not easy for my senior brother to help me, I am embarrassed to refuse. At 12 o'clock in the middle of the night on the day I joined the company, I felt relieved. I didn't go. The next day, I sent an email to my senior brother, saying that I still wanted to enter the financial industry.

Then prepare fully for accounting. I did well in the exam and the department manager passed, but the human resources department blocked me because they still felt that my professional background was not enough, and I was very depressed. One day while having dinner with my idol brother and his friends, a friend asked me, ‘What have Shan Shan been doing recently? ’ I said I was looking for a job, but I was blocked by Ping An Securities. The friend said he knew a senior executive from Ping An and said hello to me, and he got in easily. I finally entered the financial industry I wanted to enter.

”

Because of his previous career experience, Xu Dandan decided to study the Internet. At that time, the Internet had not yet entered the Chinese stock market, and most analysts were studying the media industry, so as the lowest employee, Xu Dandan sat for a while. After being on the bench for half a year, the company was just raising him for nothing, but there was no bonus, and his income was still not much higher than that of Tencent. But an opportunity allowed him, a small soldier, to meet the chairman.

One day. , the chairman asked the manager of Xu Dandan's department to find someone to go to his office to help make PPT for speeches. Because Xu Dandan often made PPT when he was in Tencent's strategy department, the manager sent him to the chairman's office all night. While doing PPT, I chatted with the chairman and told him about working as an assistant to Sister Furong at school. Later, he mentioned that he was the deputy secretary-general of the Peking University Shenzhen Alumni Association. The chairman said that his wife was also from Peking University and he could let her participate. A few days later, the chairman asked Xu Dandan to come to the office and told him that your senior sister asked you to have dinner at home. The chairman met.

He found that the chairman was very busy at work, so he asked his secretary to buy soy milk and fried dough sticks for 1 yuan from the roadside every morning, and Xu Dandan often had no time for lunch. He said that there was a time-honored restaurant downstairs and the breakfast was pretty good. When he was queuing up every morning, he also bought breakfast for the chairman for two months, although he always gave it to the director. However, there were many rumors in the company that he was a relative of the chairman's family.

He was not afraid of this and treated the chairman as a friend, often treating him as a friend. He would tell him some miscellaneous comments in the company. Later, when some colleagues wanted to ask the chairman for advice, they would ask him to come forward and ask, "Xu Dandan, can you tell the chairman?" But the advantage of gossip is that during the financial crisis, he He actually escaped a layoff. As a rookie, he was bound to be laid off. In September 2009, he suffered from a minor illness, more than two years after graduation. He had been in a frantic social state, and on the surface he knew a lot of people, but in fact he had few close friends. He recalled the scene at that time: He was about to enter the operating room in the afternoon, and he didn't even know who to look for to see him off. After a meal, he could only call his ex-girlfriend and ask her to come and stay with him. A month later, he was discharged from the hospital. His life changed drastically. He changed from a social maniac to a completely unsocial person, rejecting everything. During the dinner, I immersed myself in research and wrote several representative articles.

Having escaped layoffs and illness, good things came faster than Xu Dandan imagined. Due to the financial crisis, the entire world's real economy was in crisis. It was in a downturn, but the virtual economy was on the rise, and the Internet suddenly became a hot topic. He originally expected to sit on the bench for three years, but after one and a half years of sitting on the (entrepreneurship)) market, the Internet became popular. For investment needs, investors can't find anyone who does Internet analysis. There are no more than three people on the market, and he is one of them. Due to the network foundation he had laid previously, once someone asked about an Internet investment analyst, a friend would recommend him, and it would be good to have Xu Dandan.

"I never dreamed that people from the top companies in the securities and fund industries would come to me. I was flattered. People from third-rate securities companies were about to be laid off. The economic crisis had not yet passed. , there were so many opportunities. Because I was in a seller's market at the time, I often organized people from fund companies to conduct research. When I was on the plane from Guangzhou to Hangzhou, the fund manager of China Asset Management was sitting next to me. Before the plane took off, I received a call. He made a phone call to ask me to talk when I returned to Guangzhou to recruit me to work. After hanging up the phone, the fund manager of China Asset Management asked me, do you want to change jobs? I said yes, you should talk to me first. Well, see if you can come over.

I originally wanted to go to CICC. The salary at CICC is much higher than that at China Asset Management. I faced a choice. This is career thinking: if you want to be an analyst at a securities company, firstly, you need to do 50% research. , The second is to provide 50% marketing services, which will bring higher income. I think the future value does not lie in receiving millions more in salary, but in producing valuable research results. That 50 RMB service only increased my income but did not bring me future core competitiveness. I rejected the high salary and chose the low-wage China Fund. "

His idol brother had some differences with him on this matter. The brother was worried that if you go to a securities firm, you can continue to issue reports and amplify your voice so that enough people can hear it. In the fund company, the voice cannot be heard.

Thanks to another good fortune, the emergence of Weibo allowed Xu Dandan to find a way to express his voice very actively on Weibo. The comments related to the Internet are sharp in tone and also subtly show his contacts with the investment elite. In this way, his social scope has been expanded by a breakthrough, and he has gained enough attention. Every tweet. Many people forwarded and replied to Bo. He broke the custom of silence among buy-side researchers. In the eyes of his peers, he became a completely alternative fund company researcher, and in the eyes of more people, he was a star among analysts.

From China Asset Management to American hedge funds, Xu Shanshan relied entirely on the influence of Weibo. American funds discovered him on Weibo and made an invitation to him.

Because of Weibo, Many company CEOs paid attention to him, and big bosses kept getting acquainted with him. So he once again played the role of organizing salon gatherings for more than 20 people, and finally decided on a coffee shop. There was a temporary venue fee, so Xu Dandan had an idea and said that I would open one myself.

He made it a big deal. He named the cafe "3W" and invited a large number of people. Important figures in the business and investment circles joined as shareholders, including Shen Nanpeng, Xu Xiaoping, Xue Manzi, Wang Xiao, Ni Zhengdong, Xu Yiran, etc. The snowball grew bigger and bigger, and in the end there were more than 100 shareholders alone.

His collaborator Ma Delong said that Xu Dandan rarely struck up conversations with others when he was in the store, because he knew what kind of people he should know. One day, there were several Internet seniors sitting in the cafe, including Shanda. Lin Hai, the president of the game, and Zhang William, the chief scientist of Baidu, sat among them, but he kept the atmosphere well and his aura was not inferior to that of his predecessors. He was very clear about the purpose of the first phase of this cafe: to be a coffee shop. The circle of middle and high-level people in the Internet; subsequent possibilities include 3W’s own investment fund

A friend who worked with Xu Dandan once said that Xu Dandan was the only one he had ever met. A person who knows where his goal is and everything he does revolves around this goal. Xu Dandan said that he has experienced many things in his life that others cannot experience, and he has endured hardships and seen considerable wealth. Therefore, It's no big deal anymore, he dares.