How to realize customer referral in automobile industry?

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The automobile industry is too extensive, including new car sales, after-sales maintenance, car beauty cleaning, maintenance and spare parts replacement. Want to achieve customer recommendation, about a few points.

First, it must be service first. Any transaction in sales is not the end, but just the beginning of business. As our parents, customers can only serve with heart. If you don't work hard, there will be colleagues who work harder than you.

Second, the quality of your products. The customer is not a fool, even if he is a layman at first, he will know later whether you lied to him. This era has long been the era of a hammer sale. So make sure the quality of your product, so that customers are not so upset, and you will not be upset, and the introduction will come naturally.

Third, interests, most people are unprofitable and can't afford to get up early. People are more interested in what they can get. For example, the sales of new cars are within your ability. When you need maintenance, you can send some maintenance vouchers and some small gifts, and so on. Customers will not refuse these small gifts.

Fourth, friendship, not all customers can get along like friends, but customers who can get along like friends will bring you unexpected surprises. People who truly recognize you, no matter what products you sell. As long as it is not illegal, anyone who can help is willing to help.

Therefore, as long as you pay more attention, the referral meeting will continue.

The answers to this question shared above are all personal opinions and suggestions. I hope the answer to this question I shared can help everyone.

Meanwhile, I hope you like my sharing. If you have a better answer to this question, please share your comments and discuss this topic with me.

Finally, here I am. I wish you all a happy life, good health, a prosperous family and everything, a big fortune every year and a prosperous business. Thank you!

The automobile industry is too extensive, including new car sales, after-sales maintenance, car beauty cleaning, maintenance and spare parts replacement. Want to achieve customer recommendation, about a few points.

First, it must be service first. Any transaction in sales is not the end, but just the beginning of business. As our parents, customers can only serve with heart. If you don't work hard, there will be colleagues who work harder than you.

Second, the quality of your products. The customer is not a fool, even if he is a layman at first, he will know later whether you lied to him. This era has long been the era of a hammer sale. So make sure the quality of your product, so that customers are not so upset, and you will not be upset, and the introduction will come naturally.

Third, interests, most people are unprofitable and can't afford to get up early. People are more interested in what they can get. For example, the sales of new cars are within your ability. When you need maintenance, you can send some maintenance vouchers and some small gifts, and so on. Customers will not refuse these small gifts.

Fourth, friendship, not all customers can get along like friends, but customers who can get along like friends will bring you unexpected surprises. People who truly recognize you, no matter what products you sell. As long as it is not illegal, anyone who can help is willing to help.

Therefore, as long as you pay more attention, the referral meeting will continue.

Hello, I am honored and willing to share with you my views on this issue, which only represent my personal views. First of all, it must be based on the nature of the product, that is to say, the model you sell must be of excellent quality and the customer has a good sense of use, so that the customer will feel that there is something wrong with the quality of the car and will be willing to recommend it to his relatives and friends; The second is service. What we have to do is to provide continuous service to our customers. From the time the customer enters the store to see the car and closes the deal, the sales consultant can basically serve the customer well, because his purpose is to close the deal, but once the car is handed over, the sales consultant often relaxes, does not pay a return visit to the customer's vehicle use and does not take the initiative to contact the customer. At this time, although the sales consultant may introduce the after-sales service consultant to the customer, because the customer has not been in contact with the service consultant, he will generally not contact the service consultant actively, which makes the customer feel left out, and definitely thinks that the sales have changed after the sale, so he will not be willing to introduce the customer to them. Third, it is the supervision and maintenance of the customer service department of the third party, that is, the 4S shop. Their duty is to check the services of the company's business departments to see if customers are satisfied. They are doing a series of work to improve the company's satisfaction, and at the same time, they will organize some activities that can increase customer stickiness, such as the car lecture hall, to minimize the customer turnover rate; The fourth is after-sales service. Recommend business according to the real needs of customers, and don't over-consume customers. If customers spend too much at one time and feel that your store is not real, they will not come back to the store, and it is basically impossible to achieve referral by losing customers. Fifth, starting from the interests of customers, even if they have a good relationship with you, customers are not obliged to recommend you. If you give customers some material rewards, their enthusiasm will be greatly improved, thus enhancing their recommendation. The above is my little opinion, I hope it will help you.

In the increasingly fierce competitive environment, how to increase the number of customers is the competitiveness of automobile beauty shops. And the cost of expanding customers through various channels is very high. What is the lowest way to expand customers? Is to protect your old customers, know how to use customer resources, customers will become your best salespeople. Asking customers to help you recommend customers is easy to bring high-profile potential customers. Second, it is easier to convey "trust" by using the bond of "human feelings". So how to do a good job in recommendation marketing?

First, improve and follow up after-sales service.

Referral marketing is socialized marketing based on its own basic customers, and its trading mode is socialized maintenance and transformation mode based on basic customers' purchase, replacement and referral. At present, the main way is that customer service and after-sales departments keep in touch with users by providing perfect after-sales service and follow-up, as well as sticky maintenance, which is transformed into publicity for their own brands and our stores, recommending branch nodes, also known as tap water, and then obtaining potential user clues around these bases.

Second, the customer's satisfaction with the return visit

Judging from the performance algorithm and input-output calculation of sales consultants, the main purpose of maintaining basic customers is to ensure the satisfaction of customers' return visits, and the input-output ratio is very low. Expand the brand influence of our store by deeply cultivating customers. If the service is not done first, everything else is just a cloud. Strive to convert the number of users into user storage.

Third, the rebate mechanism

Four. Reciprocal win-win model

Finally, we analyze three situations in which old customers introduce new customers, namely, word-of-mouth drive, spirit drive and interest drive. And recommending friends to buy a car in our store is also a proof of disguised recognition of the service spirit of this store. It is also an attractive interest driving force to recommend friends to get renewal coupons and spray repair coupons after spending money. As the only post in the store, the renewal Commissioner is willing to protect the basic customers subjectively, but there are also various tangible financial benefits to protect the basic customers. They are the most reliable support points for the continuous implementation of recommendation marketing.

First of all, distinguish between two types of markets in the automobile industry:

One is the customer recommendation of vehicle sales. The introduction of such customers, first of all, let the products speak for themselves.

The first is brand building. Buying a car is no longer a simple means of transportation. The car has become a status symbol of a family, an individual or an enterprise. As automobile manufacturers, we must work hard on brand image building. The more successful case is that BMW represents good handling performance, Mercedes-Benz represents safety and dignity, and Japanese cars are associated with fuel economy.

These car brands will not worry about word-of-mouth communication after purchase, and customer recommendation will be logical.

One is the customer recommendation of automobile aftermarket service. There are also auto parts, auto repair and maintenance, auto beauty decoration and other industries recommended by customers.

The promotion of such products and services requires service providers to do a good job. For example, products should be purchased through formal channels, and the original warranty of accessories is the first choice.

In the process of service, we should show the professional technical level of enterprise management and consider the problem from the customer's point of view.

In a word, the premise of realizing customer recommendation in automobile industry is to form word of mouth among customers.

I worked in the automobile industry. Let me give you an answer. If it is a pre-sale, that is, if you want to sell the car, first of all, the quality of the car is better, and the quality of the car is not good. There will always be problems if you buy it. Relatives and friends will definitely not dare to introduce them, so the brand is hard and quality is the premise. Secondly, the price is reasonable, the service is warm, and people are sincere. If customers come to the store for maintenance and have minor problems, they can be helped. If there is no problem, they can also chat, have a cigarette and drink some water to cultivate their feelings and feel that you are trustworthy. Many times, you can sell on the basis of trust. So that his relatives and friends will come to you after buying a car.

If it is after-sales service, it is still necessary to serve warmly and think of customers. We shouldn't push projects beyond customers' spending power in order to get more commissions. Don't dig holes for customers before and after sale. It is impossible to be fooled once. After all, it is not easy for everyone to make money. Not easy to sell. There are all kinds of customers, so there will naturally be more nonsense when talking to people. Different customers have different skills. You have to understand the customer's needs through conversation, grasp the customer's psychology, and there are many skills to force an order. Sometimes, when you look at this transaction, you may not be able to make a phone call. Strong sales ability, if excessive.

In short, we should have a good brand, excellent quality, enthusiastic service, study hard, master skills, sum up experience, improve ourselves and accumulate resources, so as to have more customers and offline, and not always jump ship. After all, a familiar environment will help the brand a lot. I hope my answer is helpful to you.

Let me answer that. As many years' sales, I think if we want our old customers to introduce customers to you in the later stage, we should start from the early stage of buying a car, because the excitement of sales consultants and customers is not on the same line, that is to say, sales are happiest at the moment of signing the bill, and the excitement of customers starts from the moment of picking up the car, so customers will pay more attention to the follow-up service in the later stage, and only enthusiastic service consciousness will give customers greater help.

The automobile industry has a wide industrial chain, but all customer referrals are related. Do a good job of customer recommendation as follows:

1 First of all, the automobile industry is an industry with relatively high technical barriers. Whether selling cars or maintaining vehicles, to achieve customer referral, we must first obtain customer recognition through professionalism.

2. Only when the customer thinks that you are professional enough in the automobile field, he will feel at ease to trade with you or give you the vehicle for maintenance.

You can't ask customers to recommend you when they think you are professional enough. At this time, customers will trust you, but there is no motivation to recommend you.

4. Use an activity or preferential content to urge customers to make referrals, such as points, or introduce ways to obtain maintenance vouchers.

1. The service must be good, and keep in touch with customers regularly. The company has some activities, which can bring the old and the new. 3. Give back to old customers from time to time! 4. Be sure to give customers a family-like experience and service when maintaining!

Hello, I am Tianyang. Now let's talk about how to realize customer referral in the automobile industry. Some views on ...

First, let customers refer to the three best opportunities.

1, after the customer is happy for several times.

2. When you do something for your customer, the customer expresses gratitude or appreciation.

When your products and services are recognized by customers, you can ask them for recommendations.

Second, four points to pay attention to in customer introduction.

1, the service is a little better than the customer expected. Sincerely serve customers, and customers will only be willing to introduce them to you if they are satisfied.

2, let customers know more about the value of your products and services, so that customers will introduce more value and the success rate will be much higher.

3, let customers get more benefits in the recommendation, draw up a customer service plan and design a plan to give back to customers, which is a good way to attract more customers to recommend.

4, don't underestimate the power of customer connections, don't judge the value by how much customers spend. Sincerely serve customers and firmly believe that it is a matter of course to be recommended.

Third, four different types of customer coping strategies.

The first customer: I introduce you, and it's no good.

There are few such selfless customers, and you will be very lucky to meet such customers. This is the so-called gold customer.

The second kind of customer: very realistic, want economic benefits.

Talk to him directly about how to give him benefits. As long as your conditions satisfy him, he will introduce you very hard under the temptation of interests, and the number is not worse than that of the first type of customers. In fact, there are many such people, and they are afraid that they will not explicitly ask you for benefits or introduce you to new customers. Some people will take the initiative to ask you for benefits, so you can grasp and satisfy them, and your work will be much easier.

The third customer: neither honor nor money.

This kind of customer does not introduce you to a large number, nor does it introduce you to new customers with great care. He must have something to help you. After successfully introducing several clients, he will tell you gently that he has some difficulties that have not been solved. I hope you can help him. If you refuse or say that you can't do this, he may turn against you. If you do what he wants you to do to satisfy him, then he will remember you and thank you.

The fourth customer: I don't ask for anything. I'm just making friends with you. He recommended it to you. I helped you out of pure friendship. He won't recommend you. Only when he meets the right person will he introduce this person to you. If he meets it, he will introduce it. If he doesn't, forget it. You should get on well with other customers, not as customers, but as friends.

Fourth, strengthen post-maintenance and activate old customers.

1, dedicated staff, regular contact and enterprise satisfaction are the keys to the recommendation rate, so special customer service personnel are needed. However, in many enterprises, customer service is "not dedicated", so it is necessary to establish a post responsibility book, list the service contents one by one, and maintain them regularly.

(1) To establish a good customer file, classification is an important part in order to improve the recommendation effect, which is also the level difference of enterprise customer files, customer file content, customer's name, gender, hobby, personality, age, birthday, family situation, occupation, income and contact telephone number.

(2) Keep in touch, often take the initiative to contact customers, so that old customers feel respected, and at the same time let customers remember the company and become friends. Common methods include giving birthday and holiday gifts, and sending flowers and greeting cards to surprise customers on their birthdays.

For big customers, there are a wide range of contacts behind them. Therefore, the early customer filing must be detailed, and grading is also very important.

Invite to participate in various activities of the company, such as Thanksgiving annual meeting, customer association, organizing tours, etc. Giving gifts and cleverly asking customers to help introduce them are all very effective methods.

The above is my view on how to realize customer referral in the automobile industry. Some views on it.