The Development History of Haier Group

Haier Group is a national super-large enterprise that introduced Liebherr refrigerator production technology from Germany in 1984 and developed on the basis of Qingdao Refrigerator General Factory. Guided by the idea of "famous brand strategy" put forward by President Zhang Ruimin, Haier Group has rapidly grown from a collective small factory with a loss of 1.47 million yuan to the first famous brand of household appliances in China through technology development, refined management and capital operation.

At the beginning of the business, there was only one product with less than 800 employees. At present, Haier has 42 categories of brand-name products with more than 8,600 specifications, with more than 20,000 employees. Haier started with the introduction of refrigerator technology, and now relies on mature technology and strong strength to build factories in Southeast Asia, Europe and other places, achieving a historic breakthrough in exporting complete sets of household appliances technology to developed countries in Europe.

Haier Group Company (hereinafter referred to as Haier), 1984 was established in Qingdao, and is a life solution provider. The company started from the single production of refrigerators and expanded into the fields of household appliances, communication, IT digital products, home furnishing, logistics, finance, real estate, biopharmaceuticals and so on. And gradually transformed from manufacturing products to a platform for manufacturing makers.

Qingdao Haier (stock code: 600690) and Haier Electric Appliances (stock code: 0 1 169) under the company have gathered a large number of makers and entrepreneurs.